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Marketing 3

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OOo Marketing Project

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Categories:

Pages:

Strategic Marketing Plan Pages:

Marketing.OpenOffice
Category:Draft marketing ideas and materials 

Marketing Plan for OOo 3.0

  • Documents and Deliverables|outline Documents and Deliverables
  • Informal Buzz|outline Informal Buzz
  • Release Readiness Plan

Documents and Deliverables

Some of these documents are ready. The Features list could probably be moved over to the ¬´ central web site ¬ª or be transformed into brochures. Below is a list of documents and deliverables to have ready before the release:

  • Product brochures
  • List of deployments
  • List of server stats
  • An updated version of the WHY OOo section
  • Blurb on extensions
  • list of available localizations
  • Blurb on interopLocalize the content above in any relevant languages

Informal Buzz

Communicate on blogs and in the press on the following topics:

  • Why the 3.0 is important (features, etc.)
  • Betas/RCs.
  • Interoperability (ODF, OOXML, etc.)
  • The 3.0 is also a platform (ODFToolKit, scripting, etc.)
  • Extensions
  • Any relevant theme of local importance

Release Readiness Plan

15 days before the final release, have the following items completed:

  • Product Brochures
  • As many translation of the brochures
  • web content ready: web pages, Features List, WHY section
  • Start to work on the PR

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