Marketing--ToDo
| OOo Marketing Project
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
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| Marketing.OpenOffice |
Contents
- 1 Welcome
- 2 Marketing ToDo List
- 2.1 INTRODUCTION/PROJECT PLANNING
- 2.2 OPENOFFICE.ORG THE PRODUCT
- 2.3 OPENOFFICE.ORG THE COMMUNITY
- 2.4 THE MARKET
- 2.5 MARKETING STRATEGY
- 2.6 PROMOTION
- 2.6.1 Introduction
- 2.6.2 Image and Identity
- 2.6.3 Special Promotions
- 2.6.4 Conferences and Exhibitions
- 2.6.5 Seminars
- 2.6.6 Demonstrations
- 2.6.7 Newsletters
- 2.6.8 Sponsorship
- 2.6.9 Press Advertising
- 2.6.10 Radio Advertising
- 2.6.11 Classified Advertising
- 2.6.12 Television
- 2.6.13 Public Relations
- 2.6.14 Press Information and Releases
- 2.6.15 Editorial Coverage
- 2.6.16 Direct Mail
- 2.6.17 Seminars/Training
- 2.6.18 Supplier Publications
- 2.6.19 OpenOffice.org Newsletter
- 2.6.20 Information to Sun Microsystems
- 2.6.21 Promotions With Distributors/Suppliers
- 2.6.22 Website
- 2.6.23 Directories
- 2.6.24 Online Elements (e.g. reciprocal links)
- 2.6.25 Marketing Material
- 2.6.26 Buttons
- 2.6.27 Business Stationery and Cards
- 2.6.28 Posters
- 2.6.29 Flyers
- 2.6.30 Brochures
- 2.6.31 CD Artwork
- 2.6.32 New Contacts
Welcome
This page is intended for maintaining the Marketing ToDo List
Here you will find copied all the items from the [Marketing ToDo] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [here].
To add/change an item in a specific To-Do section use the edit link near each section's title. Also do not forget to discuss it [here] and on the dev@marketing.openoffice.org mailing list.
Marketing ToDo List
INTRODUCTION/PROJECT PLANNING
What is OpenOffice.org Marketing Project?
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Develop and maintain OpenOffice.org marketing strategy. |
2004-8 |
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Issue 26489 |
Organisation
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List used for communication between Marketing Project and Native-Language Projects. |
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Forms part of the BizDev Project. |
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Completed. MarCon members subscribe to [Marcon] mailing list. |
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Objectives
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Products
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Development Programme/Policies
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Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org |
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Marketing Policy
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Summary of Marketing Policy
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OPENOFFICE.ORG THE PRODUCT
General Product Description
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Technical Description
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Product Development Programme
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Product Support, Modifications and Upgrades
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Icons not very distinct |
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Module's name |
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No slide/picture show during install |
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Issue 15173 |
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hubris of corel leaves only one migration choice ... |
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Issue 23738 |
Strengths and Weaknesses
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Draft template spreadsheet available for collation of further data. |
Issue 27348 |
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Text Left/Right alignment in a single Paragraph |
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Issue 14516 |
OPENOFFICE.ORG THE COMMUNITY
General Community Description
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Detailed Description
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OSS Recommended Readings to add to the bibliography |
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Issue 4286 |
Community Development Programme
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Native-Language Projects' Marketing Resources |
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Follow and collate Native-Language Projects' resources. |
Issue 27665 |
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Community Support, Modifications and Upgrades
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Picture from LinuxWorld San Francisco |
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Issue 17954 |
Strengths and Weaknesses
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THE MARKET
Introduction
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OpenOffice.org/StarOffice Market Share Document |
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Issue 21674 |
Potential Markets/Customers
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Online User Surveys |
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Includes multi-language surveys, voting, and polls. |
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OOo Case Study Worksheet (in-depth version) |
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In consultation with the [BizDev Project]. |
Issue 18858 |
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Target Markets
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Competitor Products
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Competitior Guides |
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Myths and realities prepared from true false statements. |
Issue 27642 |
Complementary Products
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Complementary Communities
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MARKETING STRATEGY
Introduction
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Market Positioning
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Pricing/Value Policy
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Distribution
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Need way to purchase latest issue |
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Issue 15286 |
Educational Institutions
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Setting up education mailing list and webpages |
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Issue 19759 |
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Getting OO.org to students |
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Issue 15757 |
Libraries
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OpenOffice LendingCD in Libraries HOWTO |
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Issue 23357 |
Other Segments
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Rural Development Project implementing OOs |
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Issue 22590 |
PROMOTION
Introduction
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Image and Identity
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Special Promotions
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Conferences and Exhibitions
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Seminars
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Demonstrations
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Newsletters
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Sponsorship
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Press Advertising
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Radio Advertising
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Classified Advertising
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Television
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Public Relations
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Press Information and Releases
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For the release of OOo 2.0.2: Marketing-PR-OOo2.0.2 Information that can be given in a press release |
The beginning of March 2006 |
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For the release of OOo 2.0.3 Marketing-PR-OOo2.0.3 Information that can be given in a press release |
The end of May 2006 |
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Editorial Coverage
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Direct Mail
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Seminars/Training
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Supplier Publications
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OpenOffice.org Newsletter
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Information to Sun Microsystems
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Promotions With Distributors/Suppliers
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Website
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Directories
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Online Elements (e.g. reciprocal links)
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Marketing Material
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What can be used to replace Outlook?: Marketing-Material-ReplaceOutlook OOo currently doesn't have a e-mail and/or calendar application. This information helps to find alternatives. ... |
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Buttons
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Business Stationery and Cards
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Posters
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Flyers
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Brochures
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CD Artwork
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New Contacts
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