Marketing--ToDo

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OOo Marketing Project

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Pages:

Strategic Marketing Plan Pages:

Marketing.OpenOffice
< Marketing

Contents

Welcome

This page is intended for maintaining the Marketing ToDo List
Here you will find copied all the items from the [Marketing ToDo] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [here]. To add/change an item in a specific To-Do section use the edit link near each section's title. Also do not forget to discuss it [here] and on the dev@marketing.openoffice.org mailing list.

Marketing ToDo List


INTRODUCTION/PROJECT PLANNING

What is OpenOffice.org Marketing Project?
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Develop and maintain OpenOffice.org marketing strategy.

2004-8

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Issue 26489



Organisation
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[Native-Language Confederation communication list]

ongoing

List used for communication between Marketing Project and Native-Language Projects.

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[Consultants Directory]

ongoing

Forms part of the BizDev Project.

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  • Maintain Contacts (MarCon) list

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Completed. MarCon members subscribe to [Marcon] mailing list.

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  • Put up "how to get involved" instructions

ongoing

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Objectives
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Products
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Development Programme/Policies
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Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org

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Issue 18872



Marketing Policy
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Summary of Marketing Policy
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OPENOFFICE.ORG THE PRODUCT

General Product Description
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Technical Description
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Product Development Programme
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Product Support, Modifications and Upgrades
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Icons not very distinct

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Issue 11805

Module's name

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Issue 12009

No slide/picture show during install

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Issue 15173

hubris of corel leaves only one migration choice ...

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Issue 23738



Strengths and Weaknesses
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  • Office suite comparison

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Draft template spreadsheet available for collation of further data.

Issue 27348
  • Security audit for OOo; Important for product comparisons

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Text Left/Right alignment in a single Paragraph

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Issue 14516




OPENOFFICE.ORG THE COMMUNITY

General Community Description
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Detailed Description
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OSS Recommended Readings to add to the bibliography

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Issue 4286



Community Development Programme
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Native-Language Projects' Marketing Resources

ongoing

Follow and collate Native-Language Projects' resources.

Issue 27665
  • Select publicity team for OOo 1.1

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  • Create press@ forwarding addresses for all languages.

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Community Support, Modifications and Upgrades
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Picture from LinuxWorld San Francisco

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Issue 17954



Strengths and Weaknesses
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THE MARKET

Introduction
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OpenOffice.org/StarOffice Market Share Document

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Issue 21674



Potential Markets/Customers
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Online User Surveys

OOo 2.0

Includes multi-language surveys, voting, and polls.

Issue 28544

OOo Case Study Worksheet (in-depth version)

ongoing

In consultation with the [BizDev Project].

Issue 18858
  • Design Consultants Survey

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Target Markets
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Competitor Products
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Competitior Guides

ongoing

Myths and realities prepared from true false statements.

Issue 27642



Complementary Products
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Complementary Communities
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MARKETING STRATEGY

Introduction
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Market Positioning
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Pricing/Value Policy
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Distribution
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Need way to purchase latest issue

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Issue 15286



Educational Institutions
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Setting up education mailing list and webpages

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Issue 19759

Getting OO.org to students

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Issue 15757



Libraries
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OpenOffice LendingCD in Libraries HOWTO

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Issue 23357



Other Segments
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Rural Development Project implementing OOs

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Issue 22590




PROMOTION

Introduction
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Image and Identity
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Special Promotions
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Conferences and Exhibitions
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Seminars
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Demonstrations
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Newsletters
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Sponsorship
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Press Advertising
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Radio Advertising
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Classified Advertising
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Television
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Public Relations
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Press Information and Releases
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For the release of OOo 2.0.2: Marketing-PR-OOo2.0.2

Information that can be given in a press release
or to your press contacts.

The beginning of March 2006

Final

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For the release of OOo 2.0.3 Marketing-PR-OOo2.0.3

Information that can be given in a press release
or to your press contacts.

The end of May 2006

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Editorial Coverage
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Direct Mail
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Seminars/Training
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Supplier Publications
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OpenOffice.org Newsletter
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Information to Sun Microsystems
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Promotions With Distributors/Suppliers
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Website
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Directories
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Online Elements (e.g. reciprocal links)
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Marketing Material
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What can be used to replace Outlook?: Marketing-Material-ReplaceOutlook

OOo currently doesn't have a e-mail and/or calendar application.

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Draft

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Buttons
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Business Stationery and Cards
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Posters
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Flyers
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Brochures
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CD Artwork
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New Contacts
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