Marketing--ToDo

OOo Marketing Project Please view the guidelines before contributing.
Categories: Art Conference (OOoCon) Draft ideas and materials Marketing Pages: Major OOo Deployments New releases Info To Do List Quick and Easy Activities Marketing Volunteers List Market Share Analysis Marketing to Developers Press Coverage The Case for Switching Why.OpenOffice.org Marketing Activities Record MarketingCampaign_Q3-2007 OOo Conferences Checklist for Decision Makers User Perception Research Strategic Marketing Plan Pages: Strategic Marketing Plan SMP To Do Projects on this Wiki: (edit list) Art Project * Application Framework Documentation Education Project * Marketing Project * Native Language Confederation * Product Releases Security Team Universal Network Objects User Experience Project Website Project Writer Project
Marketing.OpenOffice View or edit this template.

< Marketing

Welcome

This page is intended for maintaining the Marketing ToDo List
Here you will find copied all the items from the [Marketing ToDo] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [here]. To add/change an item in a specific To-Do section use the edit link near each section's title. Also do not forget to discuss it [here] and on the dev@marketing.openoffice.org mailing list.

Marketing ToDo List

INTRODUCTION/PROJECT PLANNING

What is OpenOffice.org Marketing Project?

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Develop and maintain OpenOffice.org marketing strategy.	2004-8	...	Issue 26489

Organisation

ITEM	DEADLINE	STATUS	ISSUE TRACKER
[Native-Language Confederation communication list]	ongoing	List used for communication between Marketing Project and Native-Language Projects.	...
[Consultants Directory]	ongoing	Forms part of the BizDev Project.	...
Maintain Contacts (MarCon) list	...	Completed. MarCon members subscribe to [Marcon] mailing list.	...
Put up "how to get involved" instructions	ongoing	...	...

Objectives

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Products

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Development Programme/Policies

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org	...	...	Issue 18872

Marketing Policy

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Summary of Marketing Policy

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

---

OPENOFFICE.ORG THE PRODUCT

General Product Description

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Technical Description

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Product Development Programme

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Product Support, Modifications and Upgrades

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Icons not very distinct	...	...	Issue 11805
Module's name	...	...	Issue 12009
No slide/picture show during install	...	...	Issue 15173
hubris of corel leaves only one migration choice ...	...	...	Issue 23738

Strengths and Weaknesses

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Office suite comparison	...	Draft template spreadsheet available for collation of further data.	Issue 27348
Security audit for OOo; Important for product comparisons	...	...	...
Text Left/Right alignment in a single Paragraph	...	...	Issue 14516

---

OPENOFFICE.ORG THE COMMUNITY

General Community Description

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Detailed Description

ITEM	DEADLINE	STATUS	ISSUE TRACKER
OSS Recommended Readings to add to the bibliography	...	...	Issue 4286

Community Development Programme

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Native-Language Projects' Marketing Resources	ongoing	Follow and collate Native-Language Projects' resources.	Issue 27665
Select publicity team for OOo 1.1	...	...	...
Create press@ forwarding addresses for all languages.	...	...	...

Community Support, Modifications and Upgrades

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Picture from LinuxWorld San Francisco	...	...	Issue 17954

Strengths and Weaknesses

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

---

THE MARKET

Introduction

ITEM	DEADLINE	STATUS	ISSUE TRACKER
OpenOffice.org/StarOffice Market Share Document	...	...	Issue 21674

Potential Markets/Customers

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Online User Surveys	OOo 2.0	Includes multi-language surveys, voting, and polls.	Issue 28544
OOo Case Study Worksheet (in-depth version)	ongoing	In consultation with the [BizDev Project].	Issue 18858
Design Consultants Survey	...	...	...

Target Markets

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Competitor Products

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Competitior Guides	ongoing	Myths and realities prepared from true false statements.	Issue 27642

Complementary Products

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Complementary Communities

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

---

MARKETING STRATEGY

Introduction

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Market Positioning

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Pricing/Value Policy

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Distribution

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Need way to purchase latest issue	...	...	Issue 15286

Educational Institutions

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Setting up education mailing list and webpages	...	...	Issue 19759
Getting OO.org to students	...	...	Issue 15757

Libraries

ITEM	DEADLINE	STATUS	ISSUE TRACKER
OpenOffice LendingCD in Libraries HOWTO	...	...	Issue 23357

Other Segments

ITEM	DEADLINE	STATUS	ISSUE TRACKER
Rural Development Project implementing OOs	...	...	Issue 22590

---

PROMOTION

Introduction

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Image and Identity

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Special Promotions

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Conferences and Exhibitions

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Seminars

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Demonstrations

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Newsletters

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Sponsorship

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Press Advertising

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Radio Advertising

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Classified Advertising

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Television

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Public Relations

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Press Information and Releases

ITEM	DEADLINE	STATUS	ISSUE TRACKER
For the release of OOo 2.0.2: Marketing-PR-OOo2.0.2 Information that can be given in a press release or to your press contacts.	The beginning of March 2006	Final	...
For the release of OOo 2.0.3 Marketing-PR-OOo2.0.3 Information that can be given in a press release or to your press contacts.	The end of May 2006	...	...

Editorial Coverage

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Direct Mail

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Seminars/Training

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Supplier Publications

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

OpenOffice.org Newsletter

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Information to Sun Microsystems

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Promotions With Distributors/Suppliers

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Website

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Directories

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Online Elements (e.g. reciprocal links)

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Marketing Material

ITEM	DEADLINE	STATUS	ISSUE TRACKER
What can be used to replace Outlook?: Marketing-Material-ReplaceOutlook OOo currently doesn't have a e-mail and/or calendar application. This information helps to find alternatives. ...	...	Draft	...

Buttons

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Business Stationery and Cards

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Posters

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Flyers

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

Brochures

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

CD Artwork

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

New Contacts

ITEM	DEADLINE	STATUS	ISSUE TRACKER
...	...	...	...

---