Difference between revisions of "Why"
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[[Category:Draft marketing ideas and materials]] | [[Category:Draft marketing ideas and materials]] | ||
| − | [[:Category:Draft marketing ideas and materials]] | + | [[:Category:Draft marketing ideas and materials]] |
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| − | == why.openoffice.org == | + | == Introduction == |
| + | '''why.openoffice.org''' is OpenOffice.org's [[Strategic_Marketing_Plan#Website|shop window]] to the world. It is the place where potential users come to be convinced that they should use OOo. It is co-ordinated by the OpenOffice.org [http://marketing.openoffice.org Marketing Project] with contributions from the [http://marketing.openoffice.org Art] and [http://website.openoffice.org Website] Projects and other Community members. | ||
| + | |||
| + | == Important note for potential contributors == | ||
| + | '''why.openoffice.org''' is primarily about '''benefits''', not about '''features'''. If you don't understand the difference, read [http://www.entrepreneur.com/article/0,4621,284319-1,00.html this article] before going any further. | ||
| + | |||
| + | It's also about target markets, as these are groups of users who are seeking the same benefits. The SMP has a master list of [[Strategic_Marketing_Plan#Features_and_Benefits|features and benefits]] and [[Strategic_Marketing_Plan#Target_Markets|target markets]]. There's also a good article in the wiki on [[The_Case_for_Switching|The Case for Switching]]. | ||
| + | |||
| + | == Style guide == | ||
| + | '''why.openoffice.org''' is visual, engaging, big on graphics / small on text. right brain, changing, challenging. It makes clever use of web technologies, so the look and feel can be changed overnight. It looks different from the main OOo site, yet it has a consistent look and feel within all the pages. Look at the [http://es.openoffice.org Spanish Native-language project] for an example of what can be achieved. | ||
| + | |||
| + | == Home Page == | ||
| + | The main part of the home page lists the '''key benefits''': | ||
| + | * [[WhyGreat|it's great]] | ||
| + | * [[WhyFree|it's free]] | ||
| + | * [[WhyEasy|it's easy]] | ||
| + | Each of these link to a page describing the benefits further | ||
| + | |||
| + | It also has navigation links to the '''target markets''': | ||
| + | * governments and public administrations (especially in the developing world); | ||
| + | * Education establishments (schools, colleges, universities); | ||
| + | * Public libraries; | ||
| + | * Small/Medium Enterprises (SMEs); | ||
| + | * Not-For-Profits (Not-For-Profits – charities, voluntary sector, etc); | ||
| + | * OEMs - Own Equipment Manufacturers building PCs with pre-*installed software, especially for the low-cost / home end market | ||
| + | * Linux distributions looking for an office suite to ‘bundle’ | ||
| + | with links to the benefits for those markets | ||
| + | |||
| + | Finally, it has space to run '''campaign ads''', such as ''Thinking of upgrading to MS-Office 2007? '' with a link to suitable material. | ||
Revision as of 12:36, 22 April 2006
| OOo Marketing Project
Please view the guidelines
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
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| Marketing.OpenOffice |
Category:Draft marketing ideas and materials
Introduction
why.openoffice.org is OpenOffice.org's shop window to the world. It is the place where potential users come to be convinced that they should use OOo. It is co-ordinated by the OpenOffice.org Marketing Project with contributions from the Art and Website Projects and other Community members.
Important note for potential contributors
why.openoffice.org is primarily about benefits, not about features. If you don't understand the difference, read this article before going any further.
It's also about target markets, as these are groups of users who are seeking the same benefits. The SMP has a master list of features and benefits and target markets. There's also a good article in the wiki on The Case for Switching.
Style guide
why.openoffice.org is visual, engaging, big on graphics / small on text. right brain, changing, challenging. It makes clever use of web technologies, so the look and feel can be changed overnight. It looks different from the main OOo site, yet it has a consistent look and feel within all the pages. Look at the Spanish Native-language project for an example of what can be achieved.
Home Page
The main part of the home page lists the key benefits:
Each of these link to a page describing the benefits further
It also has navigation links to the target markets:
- governments and public administrations (especially in the developing world);
- Education establishments (schools, colleges, universities);
- Public libraries;
- Small/Medium Enterprises (SMEs);
- Not-For-Profits (Not-For-Profits – charities, voluntary sector, etc);
- OEMs - Own Equipment Manufacturers building PCs with pre-*installed software, especially for the low-cost / home end market
- Linux distributions looking for an office suite to ‘bundle’
with links to the benefits for those markets
Finally, it has space to run campaign ads, such as Thinking of upgrading to MS-Office 2007? with a link to suitable material.
