Strategic Marketing Plan 2010

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This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.

For the "old" SMP, please refer to this wiki page.

Flipchart images from OOoCon SMP meeting

Page 1

Ooocon2010 smp flipchart1.jpg

Bainstorming Goals

  • Rule The World - The Freedom that servers your Security
  • To Break the monopoly (Like Firefox)
  • Establish Market Dominance for Open Format
  • 100% (?) City Councils to Adopt ODF
  • ODF Remcommended in Every Country
  • OOo Used by every ministry of Education
  • ODfF

Universal Interapability of Office Data

  • Rescue the Global Piracy Rate
  • Establishing Free Office Suites Everywhere
  • Creating Office Data that lasts for at least 25 years
  • Best Productivity
  • Increase the number of ISVs working with OOo
  • Remove propiretary formats from public sector
  • Becoming an information framework
  • Become the first choice for Document Processing
  • Seamless interaction of Offie Documents int the Semantic Web
  • Accepted and Supported by all major service providers
  • Lowering the Entry barrier to the community
  • Establish an Open Standard for Business Communication
  • Fostering Cooperation with other communities
  • Most Satisfied users
  • Choosen because of desire, not only of need
  • Constantly growing community
  • Best integration with other FOSS products
  • Trustful communication within the community

Page 2

Ooocon2010 smp flipchart2.jpg

General Positioning message for OOo

Brain Storming

  • Free your files and the ass will follow
  • Puts you in the center
  • Control your Documents
  • OCnrrol the furture of your Documents
  • You can start your better fuuture right now
  • You can join us to improve your future
  • The Office Suite of the Network Millenium

Page 3

Ooocon2010 smp flipchart3.jpg

Distribution through third parties -- e.g. driver COs U.S.: Present at conference Colaborate with universities How to contribute Event with all citires using 100% OOo Communicate what we are doing on local level Content -- Presentations -- Whitepapers -- Templates Brief SMP! Framework! Involve NLC

Page 4

Ooocon2010 smp flipchart4.jpg
OOo Marketing Project

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