Difference between revisions of "Strategic Marketing Plan 2010"
From Apache OpenOffice Wiki
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This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress. | This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress. | ||
| − | For the "old" SMP, please refer to [[ | + | For the "old" SMP, please refer to [[Strategic Marketing Plan|this wiki page]]. |
| + | |||
| + | = IRC meeting, 11/30/10, 17:00 UTC (GMT)<br> = | ||
| + | |||
| + | You can check here your local time: http://www.timeanddate.com/worldclock/meetingdetails.html?year=2010&month=11&day=30&hour=17&min=0&sec=0&p1=248&p2=155&p3=37 | ||
| + | |||
| + | Channel: #ooomarketing at irc.freenode.net<br>Direct link: irc://irc.freenode.net/ooomarketing | ||
| + | |||
| + | |||
| + | |||
| + | === Agenda === | ||
| + | |||
| + | *Where we stand | ||
| + | *How to create an SMP in a decentralized way | ||
| + | *Region representatives | ||
| + | *To- dos<br><br> | ||
= Flipchart images from OOoCon SMP meeting = | = Flipchart images from OOoCon SMP meeting = | ||
| Line 9: | Line 24: | ||
== Page 1 == | == Page 1 == | ||
| − | === Brainstorming, Goals of the SMP=== | + | === Brainstorming, Goals of the SMP === |
| − | * Rule The World | + | |
| − | * To Break the monopoly (Like Firefox) | + | *Rule The World |
| − | * Establish Market Dominance for Open Formats | + | *To Break the monopoly (Like Firefox) |
| − | * 100% of City Councils to Adopt ODF | + | *Establish Market Dominance for Open Formats |
| − | * ODF Recommended in Every Country | + | *100% of City Councils to Adopt ODF |
| − | * OOo used by every ministry of Education | + | *ODF Recommended in Every Country |
| − | * ODF used by every ministry of Education | + | *OOo used by every ministry of Education |
| − | * Universal Interoperability of Office Data | + | *ODF used by every ministry of Education |
| − | * The Freedom that servers your Security | + | *Universal Interoperability of Office Data |
| − | * Reduce the Global Piracy Rate | + | *The Freedom that servers your Security |
| − | * Establishing Free Office Suites Everywhere | + | *Reduce the Global Piracy Rate |
| − | * Creating Office Data that lasts for at least 25 years | + | *Establishing Free Office Suites Everywhere |
| − | * Best Productivity | + | *Creating Office Data that lasts for at least 25 years |
| − | * Increase the number of ISVs working with OOo | + | *Best Productivity |
| − | * Remove proprietary formats from public sector | + | *Increase the number of ISVs working with OOo |
| − | * Becoming an information framework | + | *Remove proprietary formats from public sector |
| − | * Become the first choice for Document Processing | + | *Becoming an information framework |
| − | * Seamless interaction of Office Documents in the Semantic Web | + | *Become the first choice for Document Processing |
| − | * Accepted and Supported by all major service providers | + | *Seamless interaction of Office Documents in the Semantic Web |
| − | * Lowering the Entry barrier to the community | + | *Accepted and Supported by all major service providers |
| − | * Establish an Open Standard for Business Communication | + | *Lowering the Entry barrier to the community |
| − | * Fostering Cooperation with other communities | + | *Establish an Open Standard for Business Communication |
| − | * Most Satisfied users | + | *Fostering Cooperation with other communities |
| − | * Chosen because of desire, not only of need | + | *Most Satisfied users |
| − | * Constantly growing community | + | *Chosen because of desire, not only of need |
| − | * Best integration with other FOSS products | + | *Constantly growing community |
| − | * Trustful communication within the community | + | *Best integration with other FOSS products |
| + | *Trustful communication within the community | ||
== Page 2 == | == Page 2 == | ||
| − | === General Positioning message for OOo === | + | === General Positioning message for OOo === |
| − | '''Brain Storming ''' | + | |
| − | * Free your files and the ass will follow | + | '''Brain Storming ''' |
| − | * Puts you in the center | + | |
| − | * Control your Documents | + | *Free your files and the ass will follow |
| − | * Control the future of your Documents | + | *Puts you in the center |
| − | * You can start your better future right now | + | *Control your Documents |
| − | * You can join us to improve your future | + | *Control the future of your Documents |
| − | * The Office Suite of the Network Millennium | + | *You can start your better future right now |
| + | *You can join us to improve your future | ||
| + | *The Office Suite of the Network Millennium | ||
== Page 3 == | == Page 3 == | ||
| − | * Distribution through third parties | + | *Distribution through third parties |
| − | ** e.g. driver CDs (of printers etc.) | + | **e.g. driver CDs (of printers etc.) |
| − | * U.S.: Present at conference | + | *U.S.: Present at conference |
| − | * Collaborate with universities | + | *Collaborate with universities |
| − | * How to contribute | + | *How to contribute |
| − | * Event with all cities using 100% OOo | + | *Event with all cities using 100% OOo |
| − | * Communicate what we are doing on local level | + | *Communicate what we are doing on local level |
| − | * Content | + | *Content |
| − | ** Presentations | + | **Presentations |
| − | ** White papers | + | **White papers |
| − | ** Templates | + | **Templates |
| − | * Brief SMP! Framework! | + | *Brief SMP! Framework! |
| − | * Involve NLC | + | *Involve NLC |
== Page 4 == | == Page 4 == | ||
| − | * MISSION! | + | *MISSION! |
| − | * WEB 2.0 | + | *WEB 2.0 |
| − | * Local Communities!! | + | *Local Communities!! |
| − | ** How they did it?! | + | **How they did it?! |
| − | * A Plan | + | *A Plan |
| − | * Goals | + | *Goals |
| − | ** Breaking it into pieces | + | **Breaking it into pieces |
| − | * Marketing the tools (eg. Drupal) | + | *Marketing the tools (eg. Drupal) |
| − | * Integrated message Community + Oracle | + | *Integrated message Community + Oracle |
| − | * Technologies with OOo | + | *Technologies with OOo |
| + | |||
| + | == Items ordered by focus == | ||
| + | |||
| + | There are certainly other ways for ordering, please feel free to discuss | ||
| + | |||
| + | === Community & Project === | ||
| + | |||
| + | *MISSION! | ||
| + | *GOALS (breaking it into pieces) | ||
| + | *WEB 2.0 | ||
| + | *Brief SMP! Framework! | ||
| + | *Lowering the Entry barrier to the community | ||
| + | *How to contribute | ||
| + | *Constantly growing community | ||
| + | *Trustful communication within the community | ||
| + | *Integrated message Community + Oracle | ||
| + | *Becoming an information framework | ||
| + | *(Add new) Content | ||
| + | **Presentations | ||
| + | **White papers | ||
| + | **Templates | ||
| + | *Involve NLC | ||
| + | *Local Communities | ||
| + | **How they did it?! | ||
| + | *Fostering Cooperation with other communities | ||
| + | |||
| + | === Events === | ||
| + | |||
| + | *U.S.: Present at conferences | ||
| + | *Event with all cities using 100% OOo | ||
| + | |||
| + | === Governments & Education === | ||
| + | |||
| + | *100% of City Councils to Adopt ODF | ||
| + | *ODF recommended in Every Country | ||
| + | *OOo used by every ministry of Education | ||
| + | *ODF used by every ministry of Education | ||
| + | *Remove proprietary formats from public sector | ||
| + | *Collaborate with universities | ||
| − | == | + | === Markets === |
| − | + | ||
| − | + | *Establish Market Dominance for Open Formats | |
| − | * | + | *Establishing Free Office Suites Everywhere |
| − | * | + | *Establish an Open Standard for Business Communication |
| − | * | + | *To Break the monopoly (Like Firefox) |
| − | * | + | *The Office Suite of the Network Millennium |
| − | * | + | *Reduce the Global Piracy Rate |
| − | * | + | *Increase the number of ISVs working with OOo |
| − | * | + | *Become the first choice for Document Processing |
| − | * | + | *Accepted and Supported by all major service providers |
| − | * | + | *Distribution (of OOo) through third parties |
| − | + | **e.g. driver CDs (of printers etc.) | |
| − | * ( | + | |
| − | ** | + | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | === | + | === Users === |
| − | + | ||
| − | + | ||
| − | + | *The Freedom that servers your Security | |
| − | * | + | *Best Productivity |
| − | * | + | *Most Satisfied users |
| − | * OOo | + | *(OOo) Chosen because of desire, not only of need |
| − | * | + | *Free your files and the ass will follow |
| − | * | + | *Puts you in the center |
| − | * | + | *Control (the future of) your Documents |
| + | *You can start your better future right now | ||
| + | *You can join us to improve your future | ||
| − | === | + | === Technology === |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | *Creating Office Data that lasts for at least 25 years | |
| − | * | + | *Universal Interoperability of Office Data |
| − | * | + | *Seamless interaction of Office Documents in the Semantic Web |
| − | * | + | *Best integration with other FOSS products |
| − | + | *Marketing the tools (eg. Drupal) | |
| − | * | + | |
| − | * | + | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | <br> | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| + | == Original Images == | ||
| − | + | [[Image:Ooocon2010 smp flipchart1.jpg|thumb|left]] [[Image:Ooocon2010 smp flipchart2.jpg|thumb|center]] [[Image:Ooocon2010 smp flipchart3.jpg|thumb|left]] [[Image:Ooocon2010 smp flipchart4.jpg|thumb|center]] | |
| − | [[Image:Ooocon2010 smp flipchart1.jpg|thumb|left]] | + | |
| − | [[Image:Ooocon2010 smp flipchart2.jpg|thumb|center]] | + | |
| − | [[Image:Ooocon2010 smp flipchart3.jpg|thumb|left]] | + | |
| − | [[Image:Ooocon2010 smp flipchart4.jpg|thumb|center]] | + | |
Latest revision as of 17:44, 29 November 2010
| OOo Marketing Project
Please view the guidelines
|
|---|
|
Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
|
| Marketing.OpenOffice |
This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.
For the "old" SMP, please refer to this wiki page.
IRC meeting, 11/30/10, 17:00 UTC (GMT)
You can check here your local time: http://www.timeanddate.com/worldclock/meetingdetails.html?year=2010&month=11&day=30&hour=17&min=0&sec=0&p1=248&p2=155&p3=37
Channel: #ooomarketing at irc.freenode.net
Direct link: irc://irc.freenode.net/ooomarketing
Agenda
- Where we stand
- How to create an SMP in a decentralized way
- Region representatives
- To- dos
Flipchart images from OOoCon SMP meeting
Page 1
Brainstorming, Goals of the SMP
- Rule The World
- To Break the monopoly (Like Firefox)
- Establish Market Dominance for Open Formats
- 100% of City Councils to Adopt ODF
- ODF Recommended in Every Country
- OOo used by every ministry of Education
- ODF used by every ministry of Education
- Universal Interoperability of Office Data
- The Freedom that servers your Security
- Reduce the Global Piracy Rate
- Establishing Free Office Suites Everywhere
- Creating Office Data that lasts for at least 25 years
- Best Productivity
- Increase the number of ISVs working with OOo
- Remove proprietary formats from public sector
- Becoming an information framework
- Become the first choice for Document Processing
- Seamless interaction of Office Documents in the Semantic Web
- Accepted and Supported by all major service providers
- Lowering the Entry barrier to the community
- Establish an Open Standard for Business Communication
- Fostering Cooperation with other communities
- Most Satisfied users
- Chosen because of desire, not only of need
- Constantly growing community
- Best integration with other FOSS products
- Trustful communication within the community
Page 2
General Positioning message for OOo
Brain Storming
- Free your files and the ass will follow
- Puts you in the center
- Control your Documents
- Control the future of your Documents
- You can start your better future right now
- You can join us to improve your future
- The Office Suite of the Network Millennium
Page 3
- Distribution through third parties
- e.g. driver CDs (of printers etc.)
- U.S.: Present at conference
- Collaborate with universities
- How to contribute
- Event with all cities using 100% OOo
- Communicate what we are doing on local level
- Content
- Presentations
- White papers
- Templates
- Brief SMP! Framework!
- Involve NLC
Page 4
- MISSION!
- WEB 2.0
- Local Communities!!
- How they did it?!
- A Plan
- Goals
- Breaking it into pieces
- Marketing the tools (eg. Drupal)
- Integrated message Community + Oracle
- Technologies with OOo
Items ordered by focus
There are certainly other ways for ordering, please feel free to discuss
Community & Project
- MISSION!
- GOALS (breaking it into pieces)
- WEB 2.0
- Brief SMP! Framework!
- Lowering the Entry barrier to the community
- How to contribute
- Constantly growing community
- Trustful communication within the community
- Integrated message Community + Oracle
- Becoming an information framework
- (Add new) Content
- Presentations
- White papers
- Templates
- Involve NLC
- Local Communities
- How they did it?!
- Fostering Cooperation with other communities
Events
- U.S.: Present at conferences
- Event with all cities using 100% OOo
Governments & Education
- 100% of City Councils to Adopt ODF
- ODF recommended in Every Country
- OOo used by every ministry of Education
- ODF used by every ministry of Education
- Remove proprietary formats from public sector
- Collaborate with universities
Markets
- Establish Market Dominance for Open Formats
- Establishing Free Office Suites Everywhere
- Establish an Open Standard for Business Communication
- To Break the monopoly (Like Firefox)
- The Office Suite of the Network Millennium
- Reduce the Global Piracy Rate
- Increase the number of ISVs working with OOo
- Become the first choice for Document Processing
- Accepted and Supported by all major service providers
- Distribution (of OOo) through third parties
- e.g. driver CDs (of printers etc.)
Users
- The Freedom that servers your Security
- Best Productivity
- Most Satisfied users
- (OOo) Chosen because of desire, not only of need
- Free your files and the ass will follow
- Puts you in the center
- Control (the future of) your Documents
- You can start your better future right now
- You can join us to improve your future
Technology
- Creating Office Data that lasts for at least 25 years
- Universal Interoperability of Office Data
- Seamless interaction of Office Documents in the Semantic Web
- Best integration with other FOSS products
- Marketing the tools (eg. Drupal)
Original Images
