Difference between revisions of "MarketingCampaign Q3-2007"
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==business== | ==business== | ||
* Cor Nouws | * Cor Nouws | ||
| + | |||
| + | ==Mexico, Central & South America and Spain== | ||
| + | *Sean O'Quin | ||
| + | |||
=Languages= | =Languages= | ||
We should concentrate on international (i.e. English) ads for this quarter. | We should concentrate on international (i.e. English) ads for this quarter. | ||
=Slogans= | =Slogans= | ||
| − | * | + | * <b>"Your next office upgrade should be OpenOffice.org"</b> |
| − | * Cor Nouws: "You | + | * Cor Nouws: "You can have the latest office software for free! Genuine." |
* Charles Schulz: "We enable participation. See how. OpenOffice.org" | * Charles Schulz: "We enable participation. See how. OpenOffice.org" | ||
* Nikash V. Singh: "The best things in life are free. OpenOffice.org" | * Nikash V. Singh: "The best things in life are free. OpenOffice.org" | ||
| Line 39: | Line 43: | ||
* Ian Lynch: "OpenOffice.org, bridging the digital divide" | * Ian Lynch: "OpenOffice.org, bridging the digital divide" | ||
* Alan Lord: "The way out is open!" | * Alan Lord: "The way out is open!" | ||
| − | * André Wyrwa: http://qa.openoffice.org/issues/show_bug.cgi?id=65362 | + | * André Wyrwa:Poster flyer Proposal http://qa.openoffice.org/issues/show_bug.cgi?id=65362 |
| + | * Kami | ||
| + | ** "Without barriers. OpenOffice.org" | ||
| + | ** "Your Office Suite is ready. OpenOffice.org" | ||
| + | ** "Change your mind, change your Office. For free. OpenOffice.org" | ||
| + | ** "It is high time you changed. OpenOffice.org" | ||
| + | * Arthur | ||
| + | ** "Only available as a profesional version" | ||
| + | * Mirek2 | ||
| + | ** "Your words deserve better." | ||
| + | ** "Feel free to drool." | ||
| + | ** "You can't put a price on words. We didn't." | ||
=Ad design= | =Ad design= | ||
| + | |||
| + | *Sean O'Quin can help | ||
| + | |||
=T-shirt design= | =T-shirt design= | ||
* Clytie Siddall can help | * Clytie Siddall can help | ||
* Nikash V. Singh can help | * Nikash V. Singh can help | ||
| + | |||
| + | Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds. | ||
| + | |||
| + | T-Shirts are best for the younger market so art and slogans need to be funky! | ||
| + | |||
| + | [[User:Yorick|Yorick]] 06:33, 9 September 2007 (CEST) | ||
=USB drive design= | =USB drive design= | ||
* Clytie Siddall can help | * Clytie Siddall can help | ||
* Nikash V. Singh can help | * Nikash V. Singh can help | ||
| + | |||
| + | Graham Lauder will have some pricing 10 Sep | ||
| + | |||
| + | [[User:Yorick|Yorick]] 06:33, 9 September 2007 (CEST) | ||
| + | |||
| + | Quote from my usual suppliers for a credit card sized and shaped USB drive. 256mb with two colour print and OOoPortable installed. $US14.50 not including tax. Conventional shaped drives are $US13.20. for 1000 units. 500 would be a little more. | ||
| + | |||
| + | [[User:Yorick|Yorick]] 00:25, 12 September 2007 (CEST) | ||
| + | |||
| + | =Distribution= | ||
| + | |||
| + | Below are some concrete proposals what can be done with the merchandise with a focus how our ([http://www.vodes.net/rev/en/About-Us/ Vodes.Net]) initiatives can help promoting OpenOffice/Sun (in student circles). We can distribute it in Austria (Vienna, Graz, Salzburg), Sweden (Stockholm) and Czech Republic (Prague) | ||
| + | |||
| + | * Merchandise as prize for '''participation in OO Course''' | ||
| + | |||
| + | Merchandise (T-Shirts, USB sticks) can be given to participants of OO courses. For instance, students who write their thesis or paper with our (or any other, more complex) [http://www.vodes.net/rev/en/Open-Source/OO-Course/OO-Thesis-Template/ thesis template] would get a T-Shirt. If there is serious interest in this, we would make an improved thesis template and (multi-lingual) video tutorial on our templates' use. | ||
| + | |||
| + | * Merchandise Appearance in '''fun Student Sport Videos''' | ||
| + | |||
| + | T-Shirts can be used to reward students who "lend" their sport skills to a "Team Openoffice/Sun" [http://www.metacafe.com/watch/866567/the_un_stoppable_blonde/ Video Highlight 1] within our ProFun Games. | ||
| + | |||
| + | =Links= | ||
| + | Poster for Schools market | ||
| + | * http://www.openoffice.org/issues/show_bug.cgi?id=15757 | ||
| + | Quarter Page Magazine ad Proposal | ||
| + | * http://www.openoffice.org/issues/show_bug.cgi?id=81369 | ||
| + | |||
| + | * http://overkill.hyperphp.com/upgrade.php | ||
Latest revision as of 17:42, 26 June 2008
| OOo Marketing Project
Please view the guidelines
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
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| Marketing.OpenOffice |
Contents
Audiences
end users
- Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
- Repeat slogan
- OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
- You can have a new release four times a year for free - not one every four years for a lot of money.
- For more info, go here / For download, go here
- Charles Schulz
- Thomas Krumbein
students and teachers
- Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
- Erwin Tenhumberg: social networks
- Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
- Graham Lauder: social networks
- Graham Lauder: Google ads
business
- Cor Nouws
Mexico, Central & South America and Spain
- Sean O'Quin
Languages
We should concentrate on international (i.e. English) ads for this quarter.
Slogans
- "Your next office upgrade should be OpenOffice.org"
- Cor Nouws: "You can have the latest office software for free! Genuine."
- Charles Schulz: "We enable participation. See how. OpenOffice.org"
- Nikash V. Singh: "The best things in life are free. OpenOffice.org"
- Clytie Siddall:
- "Free" means everyone can use it
- Free to install, Free to use, Free to everyone
- Cross-platform, 95 languages, No headaches
- Community software, Community support
- Save money, Save time, Keep all the features
- Any office format, Export to PDF, Email file, You choose
- [seagull icon etc.], Free
- The features you need, The compatibility you need, The support you need, All free
- Graham Lauder:
- OpenOffice.org: Your Next Office Upgrade
- OpenOffice.org 2.3: Your latest Office Upgrade
- Steven Shelton: "Open up." [possible trademark issue?]
- Ian Lynch: "OpenOffice.org, bridging the digital divide"
- Alan Lord: "The way out is open!"
- André Wyrwa:Poster flyer Proposal http://qa.openoffice.org/issues/show_bug.cgi?id=65362
- Kami
- "Without barriers. OpenOffice.org"
- "Your Office Suite is ready. OpenOffice.org"
- "Change your mind, change your Office. For free. OpenOffice.org"
- "It is high time you changed. OpenOffice.org"
- Arthur
- "Only available as a profesional version"
- Mirek2
- "Your words deserve better."
- "Feel free to drool."
- "You can't put a price on words. We didn't."
Ad design
- Sean O'Quin can help
T-shirt design
- Clytie Siddall can help
- Nikash V. Singh can help
Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds.
T-Shirts are best for the younger market so art and slogans need to be funky!
Yorick 06:33, 9 September 2007 (CEST)
USB drive design
- Clytie Siddall can help
- Nikash V. Singh can help
Graham Lauder will have some pricing 10 Sep
Yorick 06:33, 9 September 2007 (CEST)
Quote from my usual suppliers for a credit card sized and shaped USB drive. 256mb with two colour print and OOoPortable installed. $US14.50 not including tax. Conventional shaped drives are $US13.20. for 1000 units. 500 would be a little more.
Yorick 00:25, 12 September 2007 (CEST)
Distribution
Below are some concrete proposals what can be done with the merchandise with a focus how our (Vodes.Net) initiatives can help promoting OpenOffice/Sun (in student circles). We can distribute it in Austria (Vienna, Graz, Salzburg), Sweden (Stockholm) and Czech Republic (Prague)
- Merchandise as prize for participation in OO Course
Merchandise (T-Shirts, USB sticks) can be given to participants of OO courses. For instance, students who write their thesis or paper with our (or any other, more complex) thesis template would get a T-Shirt. If there is serious interest in this, we would make an improved thesis template and (multi-lingual) video tutorial on our templates' use.
- Merchandise Appearance in fun Student Sport Videos
T-Shirts can be used to reward students who "lend" their sport skills to a "Team Openoffice/Sun" Video Highlight 1 within our ProFun Games.
Links
Poster for Schools market
Quarter Page Magazine ad Proposal
