MarketingCampaign Q3-2007

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Categories: Art Conference (OOoCon) Draft ideas and materials Marketing Pages: Major OOo Deployments New releases Info To Do List Quick and Easy Activities Marketing Volunteers List Market Share Analysis Marketing to Developers Press Coverage The Case for Switching Why.OpenOffice.org Marketing Activities Record MarketingCampaign_Q3-2007 OOo Conferences Checklist for Decision Makers User Perception Research Strategic Marketing Plan Pages: Strategic Marketing Plan SMP To Do Projects on this Wiki: (edit list) Art Project * Application Framework Documentation Education Project * Marketing Project * Native Language Confederation * Product Releases Security Team Universal Network Objects User Experience Project Website Project Writer Project
Marketing.OpenOffice View or edit this template.

Audiences

end users

• Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
  • Repeat slogan
  • OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
  • You can have a new release four times a year for free - not one every four years for a lot of money.
  • For more info, go here / For download, go here
• Charles Schulz
• Thomas Krumbein

students and teachers

• Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
• Erwin Tenhumberg: social networks
• Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
• Graham Lauder: social networks
• Graham Lauder: Google ads

business

• Cor Nouws

Mexico, Central & South America and Spain

• Sean O'Quin

Languages

We should concentrate on international (i.e. English) ads for this quarter.

Slogans

• "Your next office upgrade should be OpenOffice.org"
• Cor Nouws: "You can have the latest office software for free! Genuine."
• Charles Schulz: "We enable participation. See how. OpenOffice.org"
• Nikash V. Singh: "The best things in life are free. OpenOffice.org"
• Clytie Siddall:
  • "Free" means everyone can use it
  • Free to install, Free to use, Free to everyone
  • Cross-platform, 95 languages, No headaches
  • Community software, Community support
  • Save money, Save time, Keep all the features
  • Any office format, Export to PDF, Email file, You choose
  • [seagull icon etc.], Free
  • The features you need, The compatibility you need, The support you need, All free
• Graham Lauder:
  • OpenOffice.org: Your Next Office Upgrade
  • OpenOffice.org 2.3: Your latest Office Upgrade
• Steven Shelton: "Open up." [possible trademark issue?]
• Ian Lynch: "OpenOffice.org, bridging the digital divide"
• Alan Lord: "The way out is open!"
• André Wyrwa:Poster flyer Proposal http://qa.openoffice.org/issues/show_bug.cgi?id=65362
• Kami
  • "Without barriers. OpenOffice.org"
  • "Your Office Suite is ready. OpenOffice.org"
  • "Change your mind, change your Office. For free. OpenOffice.org"
  • "It is high time you changed. OpenOffice.org"
• Arthur
  • "Only available as a profesional version"
• Mirek2
  • "Your words deserve better."
  • "Feel free to drool."
  • "You can't put a price on words. We didn't."

Ad design

• Sean O'Quin can help

T-shirt design

• Clytie Siddall can help
• Nikash V. Singh can help

Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds.

T-Shirts are best for the younger market so art and slogans need to be funky!

Yorick 06:33, 9 September 2007 (CEST)

USB drive design

• Clytie Siddall can help
• Nikash V. Singh can help

Graham Lauder will have some pricing 10 Sep

Yorick 06:33, 9 September 2007 (CEST)

Quote from my usual suppliers for a credit card sized and shaped USB drive. 256mb with two colour print and OOoPortable installed. $US14.50 not including tax. Conventional shaped drives are $US13.20. for 1000 units. 500 would be a little more.

Yorick 00:25, 12 September 2007 (CEST)

Distribution

Below are some concrete proposals what can be done with the merchandise with a focus how our (Vodes.Net) initiatives can help promoting OpenOffice/Sun (in student circles). We can distribute it in Austria (Vienna, Graz, Salzburg), Sweden (Stockholm) and Czech Republic (Prague)

• Merchandise as prize for participation in OO Course

Merchandise (T-Shirts, USB sticks) can be given to participants of OO courses. For instance, students who write their thesis or paper with our (or any other, more complex) thesis template would get a T-Shirt. If there is serious interest in this, we would make an improved thesis template and (multi-lingual) video tutorial on our templates' use.

• Merchandise Appearance in fun Student Sport Videos

T-Shirts can be used to reward students who "lend" their sport skills to a "Team Openoffice/Sun" Video Highlight 1 within our ProFun Games.

Links

Poster for Schools market

• http://www.openoffice.org/issues/show_bug.cgi?id=15757

Quarter Page Magazine ad Proposal

• http://www.openoffice.org/issues/show_bug.cgi?id=81369

• http://overkill.hyperphp.com/upgrade.php