Difference between revisions of "MarketingCampaign Q3-2007"
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* Ian Lynch: "OpenOffice.org, bridging the digital divide" | * Ian Lynch: "OpenOffice.org, bridging the digital divide" | ||
* Alan Lord: "The way out is open!" | * Alan Lord: "The way out is open!" | ||
| − | * André Wyrwa: http://qa.openoffice.org/issues/show_bug.cgi?id=65362 | + | * André Wyrwa:Poster flyer Proposal http://qa.openoffice.org/issues/show_bug.cgi?id=65362 |
=Ad design= | =Ad design= | ||
| Line 44: | Line 44: | ||
* Clytie Siddall can help | * Clytie Siddall can help | ||
* Nikash V. Singh can help | * Nikash V. Singh can help | ||
| + | |||
| + | Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds. | ||
| + | |||
| + | T-Shirts are best for the younger market so art and slogans need to be funky! | ||
| + | |||
| + | [[User:Yorick|Yorick]] 06:33, 9 September 2007 (CEST) | ||
=USB drive design= | =USB drive design= | ||
* Clytie Siddall can help | * Clytie Siddall can help | ||
* Nikash V. Singh can help | * Nikash V. Singh can help | ||
| + | |||
| + | Graham Lauder will have some pricing 10 Sep | ||
| + | |||
| + | [[User:Yorick|Yorick]] 06:33, 9 September 2007 (CEST) | ||
| + | |||
=Links= | =Links= | ||
| − | * http://www.openoffice.org/issues/show_bug.cgi?id=15757 | + | Poster for Schools market |
| + | * http://www.openoffice.org/issues/show_bug.cgi?id=15757 | ||
| + | Quarter Page Magazine ad Proposal | ||
* http://www.openoffice.org/issues/show_bug.cgi?id=81369 | * http://www.openoffice.org/issues/show_bug.cgi?id=81369 | ||
| + | |||
* http://overkill.hyperphp.com/upgrade.php | * http://overkill.hyperphp.com/upgrade.php | ||
Revision as of 04:33, 9 September 2007
| OOo Marketing Project
Please view the guidelines
|
|---|
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
|
| Marketing.OpenOffice |
Contents
Audiences
end users
- Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
- Repeat slogan
- OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
- You can have a new release four times a year for free - not one every four years for a lot of money.
- For more info, go here / For download, go here
- Charles Schulz
- Thomas Krumbein
students and teachers
- Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
- Erwin Tenhumberg: social networks
- Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
- Graham Lauder: social networks
- Graham Lauder: Google ads
business
- Cor Nouws
Languages
We should concentrate on international (i.e. English) ads for this quarter.
Slogans
- Cor Nouws: "You can have the latest office software for free! Genuine."
- Charles Schulz: "We enable participation. See how. OpenOffice.org"
- Nikash V. Singh: "The best things in life are free. OpenOffice.org"
- Clytie Siddall:
- "Free" means everyone can use it
- Free to install, Free to use, Free to everyone
- Cross-platform, 95 languages, No headaches
- Community software, Community support
- Save money, Save time, Keep all the features
- Any office format, Export to PDF, Email file, You choose
- [seagull icon etc.], Free
- The features you need, The compatibility you need, The support you need, All free
- Graham Lauder:
- OpenOffice.org: Your Next Office Upgrade
- OpenOffice.org 2.3: Your latest Office Upgrade
- Steven Shelton: "Open up." [possible trademark issue?]
- Ian Lynch: "OpenOffice.org, bridging the digital divide"
- Alan Lord: "The way out is open!"
- André Wyrwa:Poster flyer Proposal http://qa.openoffice.org/issues/show_bug.cgi?id=65362
Ad design
T-shirt design
- Clytie Siddall can help
- Nikash V. Singh can help
Designs need to be high impact two or three colour, no more. More colours impacts considerably on cost. Probably best to stick to T-shirts in these three colours: Royal Blue, White and Black and design art with one of those backgrounds.
T-Shirts are best for the younger market so art and slogans need to be funky!
Yorick 06:33, 9 September 2007 (CEST)
USB drive design
- Clytie Siddall can help
- Nikash V. Singh can help
Graham Lauder will have some pricing 10 Sep
Yorick 06:33, 9 September 2007 (CEST)
Links
Poster for Schools market
Quarter Page Magazine ad Proposal
