Revision as of 13:21, 2 September 2007

Audiences

end users

• Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
  • Repeat slogan
  • OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
  • You can have a new release four times a year for free - not one every four years for a lot of money.
  • For more info, go here / For download, go here
• Charles Schulz
• Thomas Krumbein

students and teachers

• Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
• Erwin Tenhumberg: social networks
• Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
• Graham Lauder: social networks
• Graham Lauder: Google ads

business

• Cor Nouws

Languages

We should concentrate on international (i.e. English) ads for this quarter.

Slogans

• Cor Nouws: "Latest office"/"Genuine office"
• Cor Nouws: "Can also yóu have the latest office for free? Genuine!"
• Charles Schulz: "We enable participation. See how. OpenOffice.org"
• Nikash V. Singh: "The best things in life are free. OpenOffice.org"
• Clytie Siddall:
  • "Free" means everyone can use it
  • Free to install, Free to use, Free to everyone
  • Cross-platform, 95 languages, No headaches
  • Community software, Community support
  • Save money, Save time, Keep all the features
  • Any office format, Export to PDF, Email file, You choose
  • [seagull icon etc.], Free
  • The features you need, The compatibility you need, The support you need, All free
• Graham Lauder:
  • OpenOffice.org: Your Next Office Upgrade
  • OpenOffice.org 2.3: Your latest Office Upgrade

Ad design

T-shirt design

• Clytie Siddall can help
• Nikash V. Singh can help

USB drive design

• Clytie Siddall can help
• Nikash V. Singh can help