Branding

OpenOffice.org

Branding, Artwork and Visual Design

inform	find	contribute
What does branding mean? What is visual design? Why do we need to be consistent? Who does it involve?	Branding elements Logo Usage Guidelines version 1.0 Branding guidelines draft Branding Areas	Artwork to represent OpenOffice.org Fresh branding ideas Improve existing designs Coordinate with other OOo project Administration of the Initiative
Mission statement: Our goal is to reveal positive associations with OpenOffice.org's brand by improving the identification of community members with OpenOffice.org and the recognition of the product in public. Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented. As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.		Responsible contributors: ivanm rosana_a