Branding Initiative/branding guidelines draft
- 1 Branding Guidelines Draft
- 2 Logo Usage Guidelines version 1.0
- 2.1 Brand Colors
- 2.2 Logo: DO's
- 2.3 Logo DONT's
- 2.4 Logo Usage Guidelines Proposals
Branding Guidelines Draft
This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
Discussion happens either on the branding mailing list or from time to time on IRC.
To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.
- What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?
OpenOffice.org stands for
- Interoperability (Standards)
How OpenOffice.org's branding reflects this
- How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)
Logo Usage Guidelines version 1.0
These logo usage guidelines are also available here.
|Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.|
|RGB||14 133 205||0 0 0|
White Space Logo
This is the white space that should be left unchanged around the logo:
Example with the Liberation Sans font type.
Logo Black and White
This is a conversion from a 24-bit image to an 8-bit image to obtain the correct color.
Color code of gray:
RGB: R 113 - G 113 - B 113
HEX: # 71 71 71
- Guidelines on using the gulls by themselves (e.g. the gull orb)
100 x 30 pixel (35 x 11 mm)
Never change the color of the logo or use different shades.
Never outline the logo.
Do not place any imagery inside the logo.
Never stretch the logo from it's original form but respect its aspect ratio.
Don't use background colors that negatively affects readability of the logo.
Place and Elements
Do not place the gulls on a different place.
Do not remove the ™ (trademark symbol)
The best font to use in combination with the OpenOffice.org logo is the open font M plus 1p with broad support of non-Latin areas in Unicode.
If a designer is able to do so, we recommend to round the rectangular dots in the font when creating a graphical work containing this font.
Logo Usage Guidelines Proposals
Members of the Branding initiative have proposed additional logo usage guidelines. Until it is decided if they are accepted, these guidelines will be on the Logo Usage Guideline Proposals wiki page.