Branding Initiative/branding guidelines draft

From Apache OpenOffice Wiki
Jump to: navigation, search


Branding Guidelines Draft

This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
Discussion happens either on the branding mailing list or from time to time on IRC.

Identity Statement

Mission Statement

To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.
  • What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?

OpenOffice.org stands for

  • Openness
  • Freedom
  • Interoperability (Standards)
  • Quality
  • Experience
  • Collaboration

How OpenOffice.org's branding reflects this

  • How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)

Logo Usage Guidelines version 1.0

These logo usage guidelines are also available here.

Brand Colors

Documentation caution.png Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.


OOo color web.png


Table


Blue Black
HEX 0E85CD 000000
RGB 14 133 205 0 0 0
CMYK tbd tbd
Pantone tbd tbd

OOo colors.png

Logo: DO's

This is the white space that should be left unchanged around the logo:

Logo OOo space.png

Whitespace

Logo-nlc-whitespace-example.png

Example with the Liberation Sans font type.

Example-logo-nlc-with-line.png

Logo Inverse

1. Blue:

Logo OOo invers blue.png

2. Black:

Logo OOo invers black.png


Logo Black and White

Logo OOo bw.png


Logo Grayscale

This is a conversion from a 24-bit image to an 8-bit image to obtain the correct color.
Color code of gray:
Blacktone: 55%
RGB: R 113 - G 113 - B 113
HEX: # 71 71 71

Logo-greyscale.png


Gulls

  • Guidelines on using the gulls by themselves (e.g. the gull orb)


Minimum Sizes

Logo min 100.png

100 x 30 pixel (35 x 11 mm)


Logo DONT's

Colors

Never change the color of the logo or use different shades.

Logo-do-not-change-colors.png Logo-do-not-use-tinted-versions.png

Never outline the logo.

Logo-do-not-outline.png

Do not place any imagery inside the logo.

Logo-do-not-place-imagery.png


Aspect Ratio

Never stretch the logo from it's original form but respect its aspect ratio.

New logo dont stretch1.png New logo dont stretch2.png


Background Colour

Don't use background colors that negatively affects readability of the logo.

New logo use appropriate bg1.png New logo use appropriate bg2.png


Place and Elements

Do not place the gulls on a different place.

New logo dont move elements.png


Trademark Symbol

Do not remove the ™ (trademark symbol)

Logo-do-not-remove-trademark.png

Font

The best font to use in combination with the OpenOffice.org logo is the open font M plus 1p with broad support of non-Latin areas in Unicode.

Test-m-plus-font-OOo.jpg M plus 1p numbers.PNG

If a designer is able to do so, we recommend to round the rectangular dots in the font when creating a graphical work containing this font.

Logo Usage Guidelines Proposals

Members of the Branding initiative have proposed additional logo usage guidelines. Until it is decided if they are accepted, these guidelines will be on the Logo Usage Guideline Proposals wiki page.

Personal tools