Branding Initiative

= OpenOffice.org

Branding

Artwork and

Visual Design =

inform	find	contribute
What does branding mean? What is visual design? Why do we need to be consistent? Who does it involve?	Branding elements Logo Usage Guidelines version 1.0 Artwork and marketing material Branding guidelines and help Branding guidelines draft Branding Areas	Artwork to represent OpenOffice.org Fresh branding ideas Improve existing designs Coordinate with other OOo project Administration of the Initiative
Mission statement: Our goal is to reveal positive associations with OpenOffice.org's brand by improving the identification of community members with OpenOffice.org and the recognition of the product in public. Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented. As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.		Responsible contributors: floeff ivanm rosana_a
	This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status.