The problem statement
As you all might know, OpenOffice.org users complain about its cumbersome and outdated user interface (UI). A great deal of functionality is hidden in many overstuffed toolbars, poorly structured menus and complex dialogs. Functions are thus difficult to access for novice users or too inefficient to use for expert users. In addition, the UI offers an antiquated look & feel which is hardly capable of communicating innovation and of creating joy in use.
Recently, office productivity vendors have started to seek for experience-based differentiation by focusing on usage efficiency and a visually appealing interface. With an inefficient and visually unattractive graphical user interface, it will be hard for us to motivate more users of competitive offerings to switch to our product. In addition, we will face difficulties entering and growing in market segments with users who value a fresh look & feel and an easy to access and to use functionality.