Difference between revisions of "Branding Initiative"

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{{DISPLAYTITLE: Branding}}
 
{{DISPLAYTITLE: Branding}}
  
<H1 style="text-align:center">
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<h1 style="text-align:center; border-bottom: 1px solid #CCC; padding-bottom: 25px;">
<span style="font-size:1.5em; text-align:center">
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<span style="font-size:1.5em; text-align:center; line-height: 60%;">OpenOffice.org<br/><br/></span>
OpenOffice.org
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<span style="font-size:1.5em; text-align:center; line-height: 60%;">Branding<br/><br/></span>
<br/><br/><br/>
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<span style="font-size:1em; text-align:center; line-height: 60%;">Artwork and <br/><br/></span>
</span>
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<span style="font-size:0.8em; text-align:center; line-height: 60%;">Visual Design</span>
<span style="font-size:1.5em; text-align:center">
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</h1>
Branding
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<br/><br/>
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</span>
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<span style="font-size:1em; text-align:center">
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Artwork and
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<br/><br/>
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</span>
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<span style="font-size:0.8em; text-align:center">
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Visual Design
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</span>
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</H1>
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<br/>
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<br/>
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<table style="width:100%;">
 
<table style="width:100%;">
 
<tr style="font-size:1.5em; vertical-align:top">
 
<tr style="font-size:1.5em; vertical-align:top">
 
<td style="width:33%;">
 
<td style="width:33%;">
&nbsp;&nbsp;&nbsp;[[Branding Initiative/Inform|inform]]
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[[Branding Initiative/Inform|inform]]
 
</td>
 
</td>
 
<td style="width:33%;">
 
<td style="width:33%;">
&nbsp;&nbsp;&nbsp;[[Branding Initiative/Find|find]]
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[[Branding Initiative/Find|find]]
 
</td>
 
</td>
 
<td style="width:33%;">
 
<td style="width:33%;">
&nbsp;&nbsp;&nbsp;[[Branding Initiative/Contribute|contribute]]
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[[Branding Initiative/Contribute|contribute]]
 
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</td>
 
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<td>
 
<td>
<p>... [[Branding Initiative/Find#branding elements|branding elements]]</p>
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<p>[[Branding Initiative/Find#branding elements|Branding elements]]</p>
<p>... [[Branding Initiative/Find#artwork and marketing material|artwork and marketing material]]</p>
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<p>[[Branding Initiative/Find#artwork and marketing material|Artwork and marketing material]]</p>
<p>... [[Branding Initiative/Find#branding guidelines and help|branding guidelines and help]]</p>
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<p>[[Branding Initiative/Find#branding guidelines and help|Branding guidelines and help]]</p>
 
</td>
 
</td>
 
<td>
 
<td>
<p>... [[Branding Initiative/Contribute#artwork to represent OpenOffice.org|artwork to represent OpenOffice.org]]</p>
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<p>[[Branding Initiative/Contribute#artwork to represent OpenOffice.org|Artwork to represent OpenOffice.org]]</p>
<p>... [[Branding Initiative/Contribute#fresh branding ideas|fresh branding ideas]]</p>
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<p>[[Branding Initiative/Contribute#fresh branding ideas|Fresh branding ideas]]</p>
<p>... [[Branding Initiative/Contribute#improvement to existing appearances|improvement to existing appearances]]</p>
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<p>[[Branding Initiative/Contribute#improvement to existing appearances|Improve existing designs]]</p>
 
</td>
 
</td>
</tr>|
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</tr>
 
<tr>
 
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<td colspan=2>
 
<td colspan=2>
 
<br/><br/>
 
<br/><br/>
 
<h3>Mission statement:</h3>
 
<h3>Mission statement:</h3>
<p>Our goal is to reveal <strong>positive associations</strong> with the brand OpenOffice.org by improving <strong>identification</strong> of the community members with OpenOffice.org and <strong>recognition</strong> of the product in public.</p>
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<p>Our goal is to reveal <strong>positive associations</strong> with OpenOffice.org's brand by improving the <strong>identification</strong> of community members with OpenOffice.org and the <strong>recognition</strong> of the product in public.</p>
<p>Therefore we're creating and maintaining a consistent virtual design with repetitive use of graphical elements and artwork for all appearances of our brand.</p>
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<p>Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.</p>
<p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we're keeping continuous contact with website,  documentation, user experience, native-language and other projects.</p>
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<p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website,  documentation, user experience, native-language and other projects.</p>
  
 
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Responsible contributors:
 
Responsible contributors:
 
<ul type="circle">
 
<ul type="circle">
<li>floeff</li>
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<li>[[User:floeff|floeff]]</li>
<li>bedipp</li>
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<li>[[User:bedipp|bedipp]]</li>
<li>ivanm</li>
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<li>[[User:ivanm|ivanm]]</li>
<li>rosana_a</li>
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<li>[[User:rosana_a|rosana_a]]</li>
 
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<p style="border-width:12px; border-color:#9999FF; border-style:groove; padding:5px;">
 
<p style="border-width:12px; border-color:#9999FF; border-style:groove; padding:5px;">
This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status. </p>
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This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status.</p>
 
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Revision as of 18:57, 10 February 2010


OpenOffice.org

Branding

Artwork and

Visual Design

inform

find

contribute

What does branding mean?

What is visual design?

Why should all appearances look alike?

To whom it concerns ...

Branding elements

Artwork and marketing material

Branding guidelines and help

Artwork to represent OpenOffice.org

Fresh branding ideas

Improve existing designs



Mission statement:

Our goal is to reveal positive associations with OpenOffice.org's brand by improving the identification of community members with OpenOffice.org and the recognition of the product in public.

Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.

As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.

Responsible contributors:

 

This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status.

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