Marketing 3

Marketing Plan for the 3.0

• Documents and Deliverables|outline Documents and Deliverables
• Informal Buzz|outline Informal Buzz
• Release Readiness Plan

Documents and Deliverables

Some of these documents are ready. The Features list could probably be moved over to the ¬´ central web site ¬ª or be transformed into brochures. Below is a list of documents and deliverables to have ready before the release:

• Product brochures
• List of deployments
• List of server stats
• An updated version of the WHY OOo section
• Blurb on extensions
• list of available localizations
• Blurb on interopLocalize the content above in any relevant languages

Informal Buzz

Communicate on blogs and in the press on the following topics:

• Why the 3.0 is important (features, etc.)
• Betas/RCs.
• Interoperability (ODF, OOXML, etc.)
• The 3.0 is also a platform (ODFToolKit, scripting, etc.)
• Extensions
• Any relevant theme of local importance

Release Readiness Plan

15 days before the final release, have the following items completed:

• Product Brochures
• As many translation of the brochures
• web content ready: web pages, Features List, WHY section
• Start to work on the PR