Branding Initiative/branding guidelines draft

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Branding Guidelines Draft

This is a draft for the Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.

Identity Statement

Mission Statement

To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.
  • What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by? stands for

  • Openness
  • Freedom
  • Interoperability (Standards)
  • ...

How's branding reflects this

  • How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)

Brand Colors

Documentation caution.png Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.

OOo color web.png


Blue Black
HEX 0E85CD 000000
RGB 14 133 205 0 0 0
CMYK tbd tbd
Pantone tbd tbd

Logo: DO's

Here are two proposals for the white space rule for the logo:

1. File:Logo OOo space more.png

2.Logo OOo space.png

Logo Inverse

1. Blue:

Logo OOo invers blue.png

2. Black:

Logo OOo invers black.png

Logo Black and White

  • Please add images here


  • Guidelines on using the gulls by themselves (e.g. the gull orb)

Minimum Sizes

  • Minimum sizes for OOo logo and gull orb

Logo DON'Ts

Don't change colors

Never change the color of the logo.

File:New logo dont change color.png

Never stretch the logo from it's original form but respect its aspect ratio.

New logo dont stretch1.png New logo dont stretch2.png

Use an appropriate background color

Don't use background colors that negatively affects readability of the logo.

New logo use appropriate bg1.png New logo use appropriate bg2.png

Do not move the elements

Do not place the gulls on a different place.

New logo dont move elements.png

Don't remove the trademark symbol

  • (?)
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