Difference between revisions of "Branding Initiative/branding guidelines draft"
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=== Logo Inverse ===
=== Logo Inverse ===
Revision as of 18:39, 12 July 2010
- 1 Branding Guidelines Draft
- 1.1 Identity Statement
- 1.2 Brand Colors
- 1.3 Logo: DO's
- 1.4 Incorrect use of the logo
Branding Guidelines Draft
This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
Discussion happens either on the branding mailing list or from time to time on IRC.
To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.
- What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?
OpenOffice.org stands for
- Interoperability (Standards)
How OpenOffice.org's branding reflects this
- How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)
|Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.|
|RGB||14 133 205||0 0 0|
White Space Logo
This is the white space that should be left unchanged around the logo:
Proposal for Conference and seasonal Logos
This is a proposal among others (collected at BeDipp's user page) of how to integrate the OpenOffice.org Logo with different graphical elements or conference logos. The white space is reduced compared to the normal logo and the font in this proposal isn't the final.
Here are two examples of how to fill the orb (in this case with a graph  and a foto ), but the idea is to leave the space within the orb to the creativity of the assigned design team.
(The foto is under a Creative Commons license. By jphilipg)
Proposal for NLC logo or other usage
Example with the Liberation Sans font type.
Logo Black and White
Logo Grayscale (Proposal)
This is a conversion from a 24-bit image to an 8-bit image to obtain the correct color.
Color code of gray:
RGB: R 113 - G 113 - B 113
HEX: # 71 71 71
- Guidelines on using the gulls by themselves (e.g. the gull orb)
100 x 30 pixel (35 x 11 mm)
The logo can be accompanied with additional text for conference, seasonal or project specific use. This font will be the default font to use together with the logo. It is important that the chosen font supports a wide range of languages and scripts (i.e. unicode font). This will benefit consistency among different projects and languages.
- DejaVu Sans
- Droid Sans
- Liberation Sans
- Vegur ( problems with Version 601 on Mac CS4 Illustrator )
PDF with dummy text: http://wiki.services.openoffice.org/w/images/0/09/New_font_2010.pdf
Incorrect use of the logo
Never change the color of the logo or use different shades.
Never outline the logo.
Do not place any imagery inside the logo.
Never stretch the logo from it's original form but respect its aspect ratio.
Don't use background colors that negatively affects readability of the logo.
Place and Elements
Do not place the gulls on a different place.
Do not remove the ™ (trademark symbol)