Visual Concept Proposals

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These logos are not official, for a list of official logos visit here.

The artwork here is not (yet) meant for public representation. Even if it is licensed under an open source license, the name "" is trademarked.

Main Directive

The Art Project wants to provide a new basis for's visual branding. Therefore we start working on a new logo as well as on branding elements that can be used for OOo representation with and without the name "".

At the moment we want to create a set of logo proposals that can be presented to the community at the Conference in Orvieto. Because of the short time frame collection of logo proposals is limited until the 24th of October.

Follow these guidelines when submitting artwork please:

  • License: Open source license, recommended: LGPL to be able to include it in the main program one day.
  • Font: Open source font, recommended: liberation font familiy
  • Color language: recommended: present icon colors and the "OOoBlue" from the present logo (RGB: 6,52,140)
  • Graphical elements: recommended: Basic ideas kept from present branding bugs: Gull/gulls, "S"-curve from the icons.
  • Additional information: Please comment your design giving a short reasoning of your idea and it's implementation.

Please keep your images in a medium sized box so that we don't have massive images stretching the page.

The image description box should contain

  • a logo name we can refer to when we talk about it on the mailing list
  • your name
  • the license

You may copy an existing entry and replace the parts with your data.

Logo proposals

Jens Habermann

OOo1, Jens Habermann, LGPL


Letters of OOo presented in a different way. text is just a placeholder, because this Logo should be used along an text
Works 3D/2D and can modified various ways

New Fonts, Jens Habermann, LGPL

Description: with new free fonts

cubed OOo, Jens Habermann, LGPL


OOo as cube

warped OOo, Jens Habermann, LGPL


OOo cube warped

Graham Lauder

Dancing_ESSs, Graham Lauder, LGPL

I like the reversed "S" bug that's used in the icons. Going for simple, with text and the application colours in the reversed S type shape. Modern design is going toward finer text so I've gone away from bold text. Font is Liberation Sans at 130% height

Inkscape SVG source is [here]

arcs, Graham Lauder, LGPL

This is one that I created back around the 3.0 launch, but this time I've done it in the 6:52:140 colour. Doesn't lend itself to Favicons/iconifying though, so I dumped it. That's what I thought at the time anyway but I've figured it out since. The text is probably too heavy for a modern logo. DejaVu Sans bold.

Inkscape SVG source is [here]

Yorick 05:04, 10 October 2009 (UTC)

linked, Graham Lauder, LGPL

This one was designed to be a little bit out there, but I stuck with the colours!  :) The intertwined Os represent how is an inseparable combination of the software, Open Standards and OpenSource and the Community

Yorick 11:59, 10 October 2009 (UTC)

Ivan Miskovic

OOo Freedom, Ivan Miskovic, LGPL

Concept: Designed to maintain reasonable continuity with the current OOo Logo. The bird emerging out of the left-most 'O' symbolises freedom with OOo being one window through which freedom (in the sense of software) can be attained. It's just a basic concept at this stage; the bird's wings would need some work and the font itself has some oddities that would need to be sorted out (e.g. the character 'O' appears bulgy)

Font: Sacco-Vanzetti Web (OFL )

Bernhard Dippold

Open gulls, Bernhard Dippold, LGPL

Just a first concept idea - no final design at all:

  • Opening the "O" by addition of the gulls - visual expression of the "open" theme already used by the community in several places.
  • Appearance of perspective by the different sizes and positions of the parts - a way towards future, our goals...
  • Different sizes / positions: "Open" is the most obvious part - most important at first sight. "Office" tells about the content - what people get with the product. ".org" is smaller, further on the way to our goals: it stands for the community behind the product - striving towards our FOSS goals.
  • Changing the mainly text based present logo concept (horizontal orientation) to a more square form - giving more opportunity to be used in other surroundings (round buttons, icons...)
  • Adding "OOo" as acronym to the "official" set, so it might be used wherever is not enough place for the logo (favicons, web buttons) or where we just want to use a more specific branding bug than the gulls.
  • Keeping the general impression (branding bugs and colors) near to the present logo, so people recognize it as consistent.

Some points not yet worked on:

  • ".org" part is too small in smaller scales - didn't find a sans font with a larger cap height, that would allow me to keep the dot above the "i" while enlargening the ".org" without interference between "g" and "e".
  • Still looks quite "oldfashioned" - blue might get a gradient (even if we must take in account how it looks in greyscale).
  • Not quite sure, if the "o" in ".org" should be overlayed with the gull - might become too small to recognize.

BeDipp 09:50, 12 October 2009 (UTC)

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