Difference between revisions of "Marketing--ToDo"
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Information that can be given in a press release <br> | Information that can be given in a press release <br> | ||
Revision as of 19:54, 3 April 2006
Welcome
This page is intended for maintaining the Marketing ToDo List
Here you will find copied all the items from the [Marketing ToDo] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [here].
To add/change an item in a specific To-Do section use the edit link near each section's title. Also do not forget to discuss it [here] and on the dev@marketing.openoffice.org mailing list.
Marketing ToDo List
INTRODUCTION/PROJECT PLANNING
What is OpenOffice.org Marketing Project?
| ITEM | DEADLINE | STATUS | ISSUE TRACKER |
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Develop and maintain OpenOffice.org marketing strategy. |
2004-8 |
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[26489] |
Organisation
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ongoing |
List used for communication between Marketing Project and Native-Language Projects. |
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ongoing |
Forms part of the BizDev Project. |
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Completed. MarCon members subscribe to [Marcon] mailing list. |
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ongoing |
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Objectives
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Products
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Development Programme/Policies
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Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org |
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[18872] |
Marketing Policy
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Summary of Marketing Policy
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OPENOFFICE.ORG THE PRODUCT
General Product Description
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Technical Description
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Product Development Programme
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Product Support, Modifications and Upgrades
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Icons not very distinct |
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[11805] |
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Module's name |
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[12009] |
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No slide/picture show during install |
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[15173] |
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hubris of corel leaves only one migration choice ... |
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[23738] |
Strengths and Weaknesses
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Draft template spreadsheet available for collation of further data. |
[27348] |
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Text Left/Right alignment in a single Paragraph |
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[14516] |
OPENOFFICE.ORG THE COMMUNITY
General Community Description
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Detailed Description
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OSS Recommended Readings to add to the bibliography |
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[4286] |
Community Development Programme
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Native-Language Projects' Marketing Resources |
ongoing |
Follow and collate Native-Language Projects' resources. |
[27665] |
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Community Support, Modifications and Upgrades
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Picture from LinuxWorld San Francisco |
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[17954] |
Strengths and Weaknesses
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THE MARKET
Introduction
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OpenOffice.org/StarOffice Market Share Document |
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[21674] |
Potential Markets/Customers
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Online User Surveys |
OOo 2.0 |
Includes multi-language surveys, voting, and polls. |
[28544] |
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OOo Case Study Worksheet (in-depth version) |
ongoing |
In consultation with the [BizDev Project]. |
[18858] |
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Target Markets
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Competitor Products
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Competitior Guides |
ongoing |
Myths and realities prepared from true false statements. |
[27642] |
Complementary Products
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Complementary Communities
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MARKETING STRATEGY
Introduction
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Market Positioning
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Pricing/Value Policy
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Distribution
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Need way to purchase latest issue |
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[15286] |
Educational Institutions
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Setting up education mailing list and webpages |
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[19759] |
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Getting OO.org to students |
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[15757] |
Libraries
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OpenOffice LendingCD in Libraries HOWTO |
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[23357] |
Other Segments
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Rural Development Project implementing OOs |
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[22590] |
PROMOTION
Introduction
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Image and Identity
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Special Promotions
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Conferences and Exhibitions
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Seminars
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Demonstrations
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Newsletters
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Sponsorship
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Press Advertising
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Radio Advertising
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Classified Advertising
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Television
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Public Relations
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Press Information and Releases
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For the release of OOo 2.0.2: Marketing-PR-OOo2.0.2 Information that can be given in a press release |
The beginning of March 2006 |
Final |
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For the release of OOo 2.0.3 Marketing-PR-OOo2.0.3 Information that can be given in a press release |
The end of May 2006 |
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Editorial Coverage
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Direct Mail
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Seminars/Training
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Supplier Publications
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OpenOffice.org Newsletter
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Information to Sun Microsystems
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Promotions With Distributors/Suppliers
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Website
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Directories
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Online Elements (e.g. reciprocal links)
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Marketing Material
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Buttons
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Business Stationery and Cards
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Posters
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Flyers
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Brochures
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CD Artwork
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New Contacts
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