Branding Initiative/branding guidelines draft

Branding Guidelines Draft

This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
Discussion happens either on the branding mailing list or from time to time on IRC.

Identity Statement

Mission Statement

To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.

• What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?

OpenOffice.org stands for

• Openness
• Freedom
• Interoperability (Standards)
• Quality
• Experience
• Collaboration

How OpenOffice.org's branding reflects this

• How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)

Brand Colors

Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.

Logo

Table

	Blue	Black
HEX	0E85CD	000000
RGB	14 133 205	0 0 0
CMYK	tbd	tbd
Pantone	tbd	tbd

Logo: DO's

White Space Logo

This is the white space that should be left unchanged around the logo:

Proposal for Conference and seasonal Logos

This is a proposal among others (collected at BeDipp's user page) of how to integrate the OpenOffice.org Logo with different graphical elements or conference logos. The white space is reduced compared to the normal logo and the font in this proposal isn't the final.

Here are two examples of how to fill the orb (in this case with a graph [1] and a foto [2]), but the idea is to leave the space within the orb to the creativity of the assigned design team.

#1

#2

(The foto is under a Creative Commons license. By jphilipg)

Logo Inverse

1. Blue:

2. Black:

Logo Black and White

Logo Grayscale (Proposal)

This is a conversion from a 24-bit image to an 8-bit image to obtain the correct color.
Color code of gray:
Blacktone: 55%
RGB: R 113 - G 113 - B 113
HEX: # 71 71 71

Gulls

• Guidelines on using the gulls by themselves (e.g. the gull orb)

Minimum Sizes

100 x 30 pixel (35 x 11 mm)

Incorrect use of the logo

Colors

Never change the color of the logo or use different shades.

Never outline the logo.

Do not place any imagery inside the logo.

Aspect Ratio

Never stretch the logo from it's original form but respect its aspect ratio.

Background Colour

Don't use background colors that negatively affects readability of the logo.

Place and Elements

Do not place the gulls on a different place.

Trademark Symbol

Do not remove the ™ (trademark symbol)