Difference between revisions of "Talk:Lutz Hoeger"

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== UX member survey ==
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= Trademark Policies in Open Source Projects =
  
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'''Target audience'''
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== Comparison ==
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* All members of UX@OOo project
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'''+/- = links to details!'''
 +
{| class="wikitable" style="text-align:center"
 +
|-
 +
!width="150pt"|
 +
!width="150pt"| <span class="plainlinks">[http://www.openoffice.org/ OpenOffice.org]</span>
 +
!width="150pt"| <span class="plainlinks">[http://www.ubuntu.com/ ubuntu]</span>
 +
!width="150pt"| <span class="plainlinks">[http://fedoraproject.org/ fedora]</span>
 +
!width="150pt"| <span class="plainlinks">[http://www.mozilla.com/ Firefox]</span>
 +
|-
 +
! (tm) in logo
 +
| <span class="plainlinks">[http://www.openoffice.org/branding/images/bannerlogo.png -]</span>
 +
| <span class="plainlinks">[http://www.ubuntu.com/sites/all/themes/ubuntu09/logo.png -]</span>
 +
| <span class="plainlinks">[http://fedoraproject.org/static/images/fedora-logo.png +]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/img/tignish/home/feature-logo.png +]</span>
 +
|-
 +
! tm notice on homepage
 +
| <span class="plainlinks">[http://www.openoffice.org/ -]</span>
 +
| <span class="plainlinks">[http://www.ubuntu.com/ +]</span>
 +
| <span class="plainlinks">[http://fedoraproject.org/ -]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/ -]</span>
 +
|-
 +
! link to tm policy on homepage
 +
| <span class="plainlinks">[http://www.openoffice.org/ -]</span>
 +
| <span class="plainlinks">[http://www.ubuntu.com/ -]</span>
 +
| <span class="plainlinks">[http://fedoraproject.org/wiki/Legal:Trademark_guidelines +]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/en-US/about/logo/ +]</span>
 +
|-
 +
! search result for tm
 +
| <span class="plainlinks">[http://www.openoffice.org/servlets/Search;jsessionid=3F0A55C36770571C1F3284440BBB3CC8?resultsPerPage=40&query=trademark -]</span>
 +
| <span class="plainlinks">[http://search.ubuntu.com/results2.html?cx=009650792990864903260%3A-lsdjshi1tu&cof=FORID%3A11&ie=UTF-8&q=trademark&sa=Search#1001 +]</span>
 +
| <span class="plainlinks">[https://fedoraproject.org/wiki/Special:Search?search=trademark&go=Go +]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/en-US/search/?hits_per_page=&hits_per_site=&query=trademark&x=0&y=0 +]</span>
 +
|-
 +
! tm policy / logo guide easy to read
 +
| <span class="plainlinks">[http://www.openoffice.org/about_us/summary.html +]</span>
 +
| <span class="plainlinks">[http://www.ubuntu.com/aboutus/trademarkpolicy +]</span>
 +
| <span class="plainlinks">[http://fedoraproject.org/wiki/Legal:Trademark_guidelines -]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/en-US/about/logo/ +]</span>
 +
|-
 +
! tm policy / logo guide clear and complete
 +
| <span class="plainlinks">[http://www.openoffice.org/about_us/summary.html -]</span>
 +
| <span class="plainlinks">[http://www.ubuntu.com/aboutus/trademarkpolicy -]</span>
 +
| <span class="plainlinks">[http://fedoraproject.org/wiki/Legal:Trademark_guidelines +]</span>
 +
| <span class="plainlinks">[http://www.mozilla.com/en-US/about/logo/ +]</span>
 +
|}
  
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'''Key findings'''
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== Summary ==
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* Qualitative survey to determine overall satisfaction of project members, and identify most critical gaps.
 
  
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'''Structure'''
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* '''OpenOffice.org'''
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* Quantitative usage / awareness questions ("How often / How many / Which of the following ...")
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*: - no trademark sign (tm) in OOo logo
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* Qualitative questions ("How satisfied are you with...")
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*: - no trademark notice on homepage
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: Answers should be binary ("satisfied", "dissatisfied", "does not apply") and if dissatisfied, the most significant dissatisfier should be named in free form)
+
*: - no trademark link on homepage
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: [[User:Mmp|Mmp]]: a 5-point scale seems to be more common
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*: - search results for "trademark" are useless
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* Demographic questions ("What is your experience with...")
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*: - trademark / logo usage guidelines cover almost nothing
  
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'''Tool'''
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* '''ubuntu''' (ubuntu.com)
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* probably [http://www.formassembly.com/ FormAssembly]
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*: - no trademark sign (tm) in ubuntu logo
 +
*: + trademark notice on homepage
 +
*: - no trademark link on homepage
 +
*: + search results for "trademark": first hit success
 +
*: + trademark/logo guidelines are short and easy to read
 +
*: - trademark/logo guidelines somewhat ambiguous (may be mistaken as liberal)
  
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=== Questionnaire ===
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* '''fedora''' (fedoraproject.org)
 +
*: + trademark sign (tm) in fedora logo
 +
*: - no trademark notice on homepage
 +
*: + trademark link on homepage
 +
*: + search results for "trademark": second hit success
 +
*: - trademark/logo guidelines are lengthy and sound a little too legal
 +
*: + trademark/logo guidelines are very precise
  
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'''Quantitative Section'''
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* '''Firefox''' (mozilla.com)
 +
*: + trademark sign (tm) in Firefox logo
 +
*: - no trademark notice on homepage
 +
*: + trademark link on homepage
 +
*: + search results for "trademark": second hit success
 +
*: + trademark/logo guidelines are short and easy to read
 +
*: + trademark/logo guidelines are very precise
  
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* Which of the following UX project "channels"/tools have you ever used / do you use?
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== Glossary ==
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: IRC, web, wiki (read-only), wiki (read & write), mailing lists (read-only), mailing lists (read & write), IssueTracker, GullFOSS, other: please specify
+
Trademark, Logo, Visual Identity, Policy, Guideline
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* Which channels / tools are missing in the UX project?
 
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: cork board, phone conference, second life pavilion, other: please specify
 
  
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'''Qualitative Section'''
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Using the Mozilla example, here is how information about trademarks can be organized
  
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* How much do you identify yourself with the project charter?
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* Trademark Policy Documents
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* How much do you feel being a part of the UX@OOo community? (rewrite question)
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** List of Trademarks
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* How satisfied are you with options for participating in various activities within our project?
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** Trademark Policy
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* How satisfied are you with the completeness of the UX portal (= primarily our wiki)?
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*** Trademark Policy for Software Distributors
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* How satisfied are you with the information flow within our community / project?
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*** Trademark Policy for Official Localization Teams
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* How satisfied are you with the overall appearance / design / brand of the UX project?
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*** Website Policy for Localization Teams
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* How satisfied are you with transparency regarding roles and responsibilities in the UX project?
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** Trademark Policy FAQ
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** Do you know who to contact in case of any inquiry?
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** Visual Identity Guidelines / Logo Guide
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* How satisfied are you with the balance between non-Sun-people and Sun-people in our community? (rewrite question)
 
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* How satisfied are you with the response rate? Is feedback on inquiries timely and sufficient?
 
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'''Demographic Section'''
 
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* In which country are you located? (with a large combo with all countries in the world -- or simply a text field)
 
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* Occupation
 
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: Student, Self-employed, Employed
 
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* How long have you been working in open source projects? (check grammar)
 
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: Not at all, up to two years, more than two years (where is the magic boundary)
 
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* How long have you been practicing usability engineering? (grammar, wording)
 
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: Not at all, up to two years, more than two years (should this be similar to above?)
 
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* How do you describe your role in the OpenOffice.org User Experience project best?
 
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: check all that apply; screen designer, interaction designer, visual designer, information architect, user researcher, usability engineer, developer, interested user, ..., other: please specify
 
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* Are you a member of any of the following associations?
 
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: [http://www.upassoc.org/ UPA], [http://www.acm.org/sigchi ACM SIGCHI], [http://www.ixdg.org/ IxDA], [http://www.uxnet.org/ UXnet], [http://www.aiga.org/ AIGA], [http://www.gi-ev.de/gliederungen/fachbereiche/mci/ GI], [http://www.bcs-hci.org.uk/ British HCI group], ..., other: please specify
 
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* Do you plan to attend [http://marketing.openoffice.org/ooocon2007/ OOoCon 2007]?
 

Latest revision as of 14:21, 27 November 2009

Trademark Policies in Open Source Projects

Comparison

+/- = links to details!

OpenOffice.org ubuntu fedora Firefox
(tm) in logo - - + +
tm notice on homepage - + - -
link to tm policy on homepage - - + +
search result for tm - + + +
tm policy / logo guide easy to read + + - +
tm policy / logo guide clear and complete - - + +

Summary

  • OpenOffice.org
    - no trademark sign (tm) in OOo logo
    - no trademark notice on homepage
    - no trademark link on homepage
    - search results for "trademark" are useless
    - trademark / logo usage guidelines cover almost nothing
  • ubuntu (ubuntu.com)
    - no trademark sign (tm) in ubuntu logo
    + trademark notice on homepage
    - no trademark link on homepage
    + search results for "trademark": first hit success
    + trademark/logo guidelines are short and easy to read
    - trademark/logo guidelines somewhat ambiguous (may be mistaken as liberal)
  • fedora (fedoraproject.org)
    + trademark sign (tm) in fedora logo
    - no trademark notice on homepage
    + trademark link on homepage
    + search results for "trademark": second hit success
    - trademark/logo guidelines are lengthy and sound a little too legal
    + trademark/logo guidelines are very precise
  • Firefox (mozilla.com)
    + trademark sign (tm) in Firefox logo
    - no trademark notice on homepage
    + trademark link on homepage
    + search results for "trademark": second hit success
    + trademark/logo guidelines are short and easy to read
    + trademark/logo guidelines are very precise

Glossary

Trademark, Logo, Visual Identity, Policy, Guideline

Using the Mozilla example, here is how information about trademarks can be organized

  • Trademark Policy Documents
    • List of Trademarks
    • Trademark Policy
      • Trademark Policy for Software Distributors
      • Trademark Policy for Official Localization Teams
      • Website Policy for Localization Teams
    • Trademark Policy FAQ
    • Visual Identity Guidelines / Logo Guide
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