View source for Marketing--ToDo

{{Marketing}}
<noinclude>[[Category:Marketing]][[Category:To-Do]]</noinclude> < [[Marketing]]

==Welcome==
This page is intended for maintaining the Marketing ToDo List
<br>
Here you will find copied all the items from the [[http://marketing.openoffice.org/todos.html#help Marketing ToDo]] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [[http://wiki.services.openoffice.org/wiki/Marketing#Marketing_wiki_usage here]].
To add/change an item in a specific To-Do section use the '''edit''' link near each section's title. Also do not forget to discuss it [[http://wiki.services.openoffice.org/mwiki/index.php?title=Talk:Marketing--ToDo&action=edit here]] and on the dev@marketing.openoffice.org mailing list.
<br><br>

==Marketing ToDo List==

<br>
==== INTRODUCTION/PROJECT PLANNING ====
===== What is OpenOffice.org Marketing Project? =====
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Develop and maintain OpenOffice.org marketing strategy.
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2004-8
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...
|{{Bug|26489}}
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<br><br>

===== Organisation =====
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[[http://native-lang.openoffice.org/servlets/SummarizeList?listName=com Native-Language Confederation communication list]]
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ongoing
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List used for communication between Marketing Project and Native-Language Projects.
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[[http://bizdev.openoffice.org/consultants.html Consultants Directory]]
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ongoing
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Forms part of the BizDev Project.
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*Maintain Contacts (MarCon) list
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Completed. MarCon members subscribe to [Marcon] mailing list.
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* Put up "how to get involved" instructions
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ongoing
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<br><br>

===== Objectives =====
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===== Products =====
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<br><br>

===== Development Programme/Policies =====
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Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org
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{{Bug|18872}}
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<br><br>

===== Marketing Policy =====
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===== Summary of Marketing Policy =====
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<br><br>

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==== OPENOFFICE.ORG THE PRODUCT ====
===== General Product Description =====
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===== Technical Description =====
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===== Product Development Programme =====
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<br><br>

===== Product Support, Modifications and Upgrades =====
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Icons not very distinct
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|{{Bug|11805}}
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Module's name
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|{{Bug|12009}}
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No slide/picture show during install
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|{{Bug|15173}}
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hubris of corel leaves only one migration choice ...
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|{{Bug|23738}}
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<br><br>

===== Strengths and Weaknesses =====
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*Office suite comparison
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Draft template spreadsheet available for collation of further data.
|{{Bug|27348}}
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*Security audit for OOo; Important for product comparisons
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Text Left/Right alignment in a single Paragraph
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|{{Bug|14516}}
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<br><br>

----

==== OPENOFFICE.ORG THE COMMUNITY ====
===== General Community Description =====
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<br><br>

===== Detailed Description =====
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OSS Recommended Readings to add to the bibliography
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|{{Bug|4286}}
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<br><br>

===== Community Development Programme =====
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Native-Language Projects' Marketing Resources
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ongoing
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Follow and collate Native-Language Projects' resources.
|{{Bug|27665}}
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*Select publicity team for OOo 1.1
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* Create press@ forwarding addresses for all languages.
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<br><br>

===== Community Support, Modifications and Upgrades =====
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Picture from LinuxWorld San Francisco
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|{{Bug|17954}}
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<br><br>

===== Strengths and Weaknesses =====
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<br><br>

----

==== THE MARKET ====
===== Introduction =====
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OpenOffice.org/[[StarOffice]] Market Share Document
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|{{Bug|21674}}
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<br><br>

===== Potential Markets/Customers =====
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|'''ISSUE TRACKER'''
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Online User Surveys
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OOo 2.0
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Includes multi-language surveys, voting, and polls.
|{{Bug|28544}}
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OOo Case Study Worksheet (in-depth version)
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ongoing
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In consultation with the [[http://bizdev.openoffice.org/ BizDev Project]].
|{{Bug|18858}}
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*Design Consultants Survey
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<br><br>

===== Target Markets =====
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<br><br>

===== Competitor Products =====
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Competitior Guides
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ongoing
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Myths and realities prepared from true false statements.
|{{Bug|27642}}
|}
<br><br>

===== Complementary Products =====
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===== Complementary Communities =====
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<br><br>

----

==== MARKETING STRATEGY ====
===== Introduction =====
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===== Market Positioning =====
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===== Pricing/Value Policy =====
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<br><br>

===== Distribution =====
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Need way to purchase latest issue
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|{{Bug|15286}}
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<br><br>

===== Educational Institutions =====
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Setting up education mailing list and webpages
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|{{Bug|19759}}
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Getting OO.org to students
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|{{Bug|15757}}
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<br><br>

===== Libraries =====
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OpenOffice LendingCD in Libraries HOWTO
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|{{Bug|23357}}
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<br><br>

===== Other Segments =====
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Rural Development Project implementing OOs
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|{{Bug|22590}}
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<br><br>

----

==== PROMOTION ====
===== Introduction =====
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<br><br>

===== Image and Identity =====
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<br><br>

===== Special Promotions =====
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<br><br>

===== Conferences and Exhibitions =====
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<br><br>

===== Seminars =====
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<br><br>

===== Demonstrations =====
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<br><br>

===== Newsletters =====
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<br><br>

===== Sponsorship =====
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<br><br>

===== Press Advertising =====
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<br><br>

===== Radio Advertising =====
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<br><br>

===== Classified Advertising =====
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<br><br>

===== Television =====
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<br><br>

===== Public Relations =====
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<br><br>

===== Press Information and Releases =====
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For the release of OOo 2.0.2:    [[Marketing-PR-OOo2.0.2]]

Information that can be given in a press release <br>
or to your press contacts.
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The beginning of March 2006
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Final
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For the release of OOo 2.0.3    [[Marketing-PR-OOo2.0.3]]

Information that can be given in a press release <br>
or to your press contacts.
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The end of May 2006
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<br><br>

===== Editorial Coverage =====
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<br><br>

===== Direct Mail =====
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<br><br>

===== Seminars/Training =====
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<br><br>

===== Supplier Publications =====
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<br><br>

===== OpenOffice.org Newsletter =====
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<br><br>

===== Information to Sun Microsystems =====
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<br><br>

===== Promotions With Distributors/Suppliers =====
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<br><br>

===== Website =====
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<br><br>

===== Directories =====
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<br><br>

===== Online Elements (e.g. reciprocal links) =====
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<br><br>

===== Marketing Material =====
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What can be used to replace Outlook?:    [[Marketing-Material-ReplaceOutlook]]

OOo currently doesn't have a e-mail and/or calendar application.

This information helps to find alternatives.
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Draft
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<br><br>

===== Buttons =====
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<br><br>

===== Business Stationery and Cards =====
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<br><br>

===== Posters =====
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<br><br>

===== Flyers =====
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<br><br>

===== Brochures =====
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<br><br>

===== CD Artwork =====
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<br><br>

===== New Contacts =====
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<br><br>



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