Difference between revisions of "Yxcvbnm"
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==Anmerkung== | ==Anmerkung== | ||
− | Das vorliegende Messe-, Kongress und Veranstaltungskonzept wurde auf Basis der ersten | + | Das vorliegende Messe-, Kongress- und Veranstaltungskonzept wurde auf Basis der ersten veröffentlichten Brandingelemente der neuen OpenOffice.org CI entwickelt. |
− | + | Der Ansatz, nur die ersten bereits verabschiedeten Brandingelemente zu verwenden, soll sicherstellen, dass das Konzept dem Ziel eines vereinheitlichten OpenOffice.org Marktauftrittes entspricht, um die Marketingziele in Zukunft deutlicher und widerspruchsfrei kommunizieren zu können. | |
− | + | Ferner trägt dieser Konzeptansatz dazu bei, auf Basis eines dann entstandenen Design-Konzeptes die zukünftige Konzeptumsetzung einfacher an die sich weiterentwickelnde neue CI anzupassen. | |
− | Ferner trägt dieser Konzeptansatz | + | Die erheblichen Vorteile für das OpenOffice.org-Projekt, Marketingkonzepte auf Basis einer international ausgerichteten einheitlichen OpenOffice.org-CI zu entwickeln, wurde auf der OOoCon 2010 vom Internationalen-Marketing ausgeführt. |
− | + | Auf Basis der ersten nun vorliegenden Brandingelemente für die neue OpenOffice.org CI, wurden die folgenden Designentwürfe für die Kommunikation auf Messen, Kongressen und Veranstaltungen entwickelt und erstmalig auf der CeBIT 2011 mit großem Erfolg eingesetzt. | |
− | Auf Basis der ersten nun vorliegenden Brandingelemente für die neue OpenOffice.org CI, wurden die folgenden Designentwürfe für die Kommunikation auf Messen, Kongressen und Veranstaltungen entwickelt. | + | |
− | Diese Vorschläge sind Teil der Weiterentwicklung des Strategischen-Marketingplans (SMP) für OpenOffice.org und dienen seiner Konkretisierung | + | Diese Vorschläge sind Teil der Weiterentwicklung des Strategischen-Marketingplans (SMP) für OpenOffice.org und dienen seiner Konkretisierung des Gliederungspunktes, Promotion im 12. Kapitel, Strategic Proposals |
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erfahrungen | erfahrungen | ||
|- | |- | ||
− | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-Business.jpg|center|miniatur|110px|Business-Flyer]]<br />[[File:OOo_CeBIT2011_Flyer-Business2.jpg|center|miniatur|110px|Business-Flyer]] | + | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-Business.jpg|center|miniatur|110px|Business-Flyer]]<br/>[[File:OOo_CeBIT2011_Flyer-Business2.jpg|center|miniatur|110px|Business-Flyer]] |
− | |style="padding-bottom:20px;padding-left:10px;"|''Business-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | + | |style="padding-bottom:20px;padding-left:10px;"|''Business-Flyer:''<br/>Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
− | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br />Neue Vorschläge | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br/>Neue Vorschläge |
|style="padding-bottom:20px;padding-left:10px;"|2000 Flyer | |style="padding-bottom:20px;padding-left:10px;"|2000 Flyer | ||
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Erfahrungsbericht CeBIT |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_egovern.jpg|center|miniatur|110px|eGovernment-Flyer]]<br />[[File:OOo_CeBIT2011_egovern2.jpg|center|miniatur|110px|eGovernment-Flyer]] | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_egovern.jpg|center|miniatur|110px|eGovernment-Flyer]]<br />[[File:OOo_CeBIT2011_egovern2.jpg|center|miniatur|110px|eGovernment-Flyer]] | ||
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|style="padding-bottom:20px;padding-left:10px;"|Flyer-Text formulieren | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Text formulieren | ||
|style="padding-bottom:20px;padding-left:10px;"|0 Flyer | |style="padding-bottom:20px;padding-left:10px;"|0 Flyer | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Flyer Alarm | + | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-NewVersion.jpg|center|miniatur|110px|Flyer-NewVersion 3.3]]<br />[[File:OOo_CeBIT2011_Flyer-NewVersion2.jpg|center|miniatur|110px|Flyer-NewVersion 3.3]] | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-NewVersion.jpg|center|miniatur|110px|Flyer-NewVersion 3.3]]<br />[[File:OOo_CeBIT2011_Flyer-NewVersion2.jpg|center|miniatur|110px|Flyer-NewVersion 3.3]] | ||
− | |style="padding-bottom:20px;padding-left:10px;"|''NewVersion 3.3-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors | + | |style="padding-bottom:20px;padding-left:10px;"|''NewVersion 3.3-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
− | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br />Neue Vorschläge | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
|style="padding-bottom:20px;padding-left:10px;"|2000 Flyer | |style="padding-bottom:20px;padding-left:10px;"|2000 Flyer | ||
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Erfahrungsbericht CeBIT |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-NewVersion.jpg|center|miniatur|110px|Flyer-NewVersion 3.4 beta]]<br />[[File:OOo_CeBIT2011_Flyer-NewVersion2.jpg|center|miniatur|110px|Flyer-NewVersion 3.4 beta]] | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-NewVersion.jpg|center|miniatur|110px|Flyer-NewVersion 3.4 beta]]<br />[[File:OOo_CeBIT2011_Flyer-NewVersion2.jpg|center|miniatur|110px|Flyer-NewVersion 3.4 beta]] | ||
− | |style="padding-bottom:20px;padding-left:10px;"|''NewVersion 3.4 beta-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors | + | |style="padding-bottom:20px;padding-left:10px;"|''NewVersion 3.4 beta-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Text der beiden Flyer-Außenseite mit OOo 3.4 Funktionen neu formulieren. |
|style="padding-bottom:20px;padding-left:10px;"|0 Flyer | |style="padding-bottom:20px;padding-left:10px;"|0 Flyer | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Flyer Alarm | + | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|- | |- | ||
− | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-community.jpg|center|miniatur|110px|Poster-Community]]<br />[[File:OOo_CeBIT2011_Flyer-community2.jpg|center|miniatur|110px|Poster-Community]] | + | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-community.jpg|center|miniatur|110px|Poster-Community]]<br/>[[File:OOo_CeBIT2011_Flyer-community2.jpg|center|miniatur|110px|Poster-Community]] |
− | |style="padding-bottom:20px;padding-left:10px;"|''Community-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors | + | |style="padding-bottom:20px;padding-left:10px;"|''Community-Flyer:''<br/>Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Text-Vorschlag um 50% kürzen |
|style="padding-bottom:20px;padding-left:10px;"|0 Flyer | |style="padding-bottom:20px;padding-left:10px;"|0 Flyer | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Flyer Alarm | + | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-developer.jpg|center|miniatur|110px|Developer-Flyer]]<br />[[File:OOo CeBIT2011 Flyer-developer2.jpg|center|miniatur|110px|Developer-Flyer]] | |style="padding-bottom:20px;"|[[File:OOo_CeBIT2011_Flyer-developer.jpg|center|miniatur|110px|Developer-Flyer]]<br />[[File:OOo CeBIT2011 Flyer-developer2.jpg|center|miniatur|110px|Developer-Flyer]] | ||
|style="padding-bottom:20px;padding-left:10px;"|''Developer-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|''Developer-Flyer:''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Engl. Version übersetzen ergänzende Textvorschäge |
|style="padding-bottom:20px;padding-left:10px;"|0 Flyer | |style="padding-bottom:20px;padding-left:10px;"|0 Flyer | ||
|style="padding-bottom:20px;padding-left:10px;"|Flyer Alarm | |style="padding-bottom:20px;padding-left:10px;"|Flyer Alarm | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|} | |} | ||
+ | |||
===Rollup-Poster=== | ===Rollup-Poster=== | ||
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|style="padding-bottom:20px;"|[[File:Poster_Business.jpg|center|miniatur|110px|Business-Poster]] | |style="padding-bottom:20px;"|[[File:Poster_Business.jpg|center|miniatur|110px|Business-Poster]] | ||
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br />Neue Vorschläge | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
|style="padding-bottom:20px;padding-left:10px;"|1 Poster | |style="padding-bottom:20px;padding-left:10px;"|1 Poster | ||
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Erfahrungsbericht CeBIT |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:Poster_NewVersion.jpg|center|miniatur|110px|NewVersion-Poster]] | |style="padding-bottom:20px;"|[[File:Poster_NewVersion.jpg|center|miniatur|110px|NewVersion-Poster]] | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|NewVersion 3.3 Poster<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. |
− | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br />Neue Vorschläge | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
|style="padding-bottom:20px;padding-left:10px;"|1 Poster | |style="padding-bottom:20px;padding-left:10px;"|1 Poster | ||
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Erfahrungsbericht CeBIT |
+ | |- | ||
+ | |style="padding-bottom:20px;"|[[File:Poster_NewVersion.jpg|center|miniatur|110px|NewVersion-Poster]] | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|NewVersion 3.4 beta-Poster<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Neue Vorschläge | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Poster | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm | ||
+ | |style="padding-bottom:20px;padding-left:10px;"| | ||
|- | |- | ||
|style="padding-bottom:20px;"|[[File:Poster_Community.jpg|center|miniatur|110px|Community-Poster]] | |style="padding-bottom:20px;"|[[File:Poster_Community.jpg|center|miniatur|110px|Community-Poster]] | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors | + | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
− | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br />Neue Vorschläge | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br/>Neue Vorschläge |
|style="padding-bottom:20px;padding-left:10px;"|1 Poster | |style="padding-bottom:20px;padding-left:10px;"|1 Poster | ||
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
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|- | |- | ||
|style="padding-bottom:20px;"|[[File:Poster_Community.jpg|center|miniatur|110px|Developer-Poster]] | |style="padding-bottom:20px;"|[[File:Poster_Community.jpg|center|miniatur|110px|Developer-Poster]] | ||
− | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors | + | |style="padding-bottom:20px;padding-left:10px;"|''Developer Poster''<br />Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
|style="padding-bottom:20px;padding-left:10px;"|Neue Unterpunkte für Developer formulieren | |style="padding-bottom:20px;padding-left:10px;"|Neue Unterpunkte für Developer formulieren | ||
|style="padding-bottom:20px;padding-left:10px;"|0 Poster | |style="padding-bottom:20px;padding-left:10px;"|0 Poster | ||
|style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|} | |} | ||
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|style="padding-bottom:20px;"|[[File:PannelPeihe.png|center|miniatur|110px|Pannel-Messe-CeBIT]]<br />[[File:OOo_CeBIT_Stand_6qm.jpg|center|miniatur|110px|Pannel-Messe-CeBIT]] | |style="padding-bottom:20px;"|[[File:PannelPeihe.png|center|miniatur|110px|Pannel-Messe-CeBIT]]<br />[[File:OOo_CeBIT_Stand_6qm.jpg|center|miniatur|110px|Pannel-Messe-CeBIT]] | ||
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|0 |
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|} | |} | ||
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|style="padding-bottom:20px;"|[[File:PannelPeihe.png|center|miniatur|110px|Pannel-Messe-CeBIT]]<br />[[File:OOo_CeBIT_Stand_6qm.jpg|center|miniatur|110px|Pannel-Messe-CeBIT]] | |style="padding-bottom:20px;"|[[File:PannelPeihe.png|center|miniatur|110px|Pannel-Messe-CeBIT]]<br />[[File:OOo_CeBIT_Stand_6qm.jpg|center|miniatur|110px|Pannel-Messe-CeBIT]] | ||
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|0Flyer |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|} | |} | ||
+ | ===Messe-Partnerkonzept | ||
+ | |||
+ | |- | ||
+ | |style="padding-bottom:20px;"|[[File:PannelPeihe.png|center|miniatur|110px|Pannel-Messe-CeBIT]]<br />[[File:OOo_CeBIT_Stand_6qm.jpg|center|miniatur|110px|Pannel-Messe-CeBIT]] | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|0Flyer | ||
+ | |style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm | ||
+ | |style="padding-bottom:20px;padding-left:10px;"| | ||
+ | |} | ||
===Merchandising-Produkte=== | ===Merchandising-Produkte=== | ||
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erfahrungen | erfahrungen | ||
|- | |- | ||
− | |style="padding-bottom:20px;"|[[File:OOo PoloShirt1.jpg|center|miniatur|80px|OpenOffice.org- | + | |style="padding-bottom:20px;"|[[File:OOo PoloShirt1.jpg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]]<br />[[File:OOo PoloShirt2.jpg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]] |
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|0 Polo-Shirts |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|- | |- | ||
|style="padding-bottom:20px;"|[[File:OOo_TShirt.jpg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]]<br />[[File:OOo_T-Shirt1.jpeg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]] | |style="padding-bottom:20px;"|[[File:OOo_TShirt.jpg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]]<br />[[File:OOo_T-Shirt1.jpeg|center|miniatur|80px|OpenOffice.org-Polo-Shirt]] | ||
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|0 Polo-Shirts |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"| |
|} | |} | ||
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erfahrungen | erfahrungen | ||
|- | |- | ||
− | |style="padding-bottom:20px;"|[[File:OOo3 DVD envelope 300DPI.png|center|miniatur|80px|OpenOffice.org- | + | |style="padding-bottom:20px;"|[[File:OOo3 DVD envelope 300DPI.png|center|miniatur|80px|OpenOffice.org-CD/DVD]]<br />[[File:Cd-label_gallery_thumb.png|center|miniatur|50px|OpenOffice.org-CD/DVD]] |
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|In Bearbeitung |
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|0 CDs/DVDs |
|style="padding-bottom:20px;padding-left:10px;"|Oracle HH | |style="padding-bottom:20px;padding-left:10px;"|Oracle HH | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Erfahrungsbericht CeBIT |
|} | |} | ||
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|style="padding-bottom:20px;"|[[File:Becher.jpg|center|miniatur|50px|OpenOffice.org-Becher]]<br />[[File:OOo_Becher2.jpg|center|miniatur|50px|OpenOffice.org-Becher]] | |style="padding-bottom:20px;"|[[File:Becher.jpg|center|miniatur|50px|OpenOffice.org-Becher]]<br />[[File:OOo_Becher2.jpg|center|miniatur|50px|OpenOffice.org-Becher]] | ||
|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
− | |style="padding-bottom:20px;padding-left:10px;"| | + | |style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen<br /><br />Neue Vorschläge |
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|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | ||
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|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | ||
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|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
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|style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | |style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | ||
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Revision as of 17:02, 25 April 2011
Contents
Anmerkung
Das vorliegende Messe-, Kongress- und Veranstaltungskonzept wurde auf Basis der ersten veröffentlichten Brandingelemente der neuen OpenOffice.org CI entwickelt. Der Ansatz, nur die ersten bereits verabschiedeten Brandingelemente zu verwenden, soll sicherstellen, dass das Konzept dem Ziel eines vereinheitlichten OpenOffice.org Marktauftrittes entspricht, um die Marketingziele in Zukunft deutlicher und widerspruchsfrei kommunizieren zu können. Ferner trägt dieser Konzeptansatz dazu bei, auf Basis eines dann entstandenen Design-Konzeptes die zukünftige Konzeptumsetzung einfacher an die sich weiterentwickelnde neue CI anzupassen. Die erheblichen Vorteile für das OpenOffice.org-Projekt, Marketingkonzepte auf Basis einer international ausgerichteten einheitlichen OpenOffice.org-CI zu entwickeln, wurde auf der OOoCon 2010 vom Internationalen-Marketing ausgeführt.
Auf Basis der ersten nun vorliegenden Brandingelemente für die neue OpenOffice.org CI, wurden die folgenden Designentwürfe für die Kommunikation auf Messen, Kongressen und Veranstaltungen entwickelt und erstmalig auf der CeBIT 2011 mit großem Erfolg eingesetzt.
Diese Vorschläge sind Teil der Weiterentwicklung des Strategischen-Marketingplans (SMP) für OpenOffice.org und dienen seiner Konkretisierung des Gliederungspunktes, Promotion im 12. Kapitel, Strategic Proposals
Designentwürfe
Flyer
Entwurf | Beschreibung | Bearbeitungs-
status |
Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Business-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Abgeschlossen Neue Vorschläge |
2000 Flyer | Oracle HH | Erfahrungsbericht CeBIT | |
eGovernment-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Flyer-Text formulieren | 0 Flyer | Flyer-Alarm | ||
NewVersion 3.3-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Abgeschlossen Neue Vorschläge |
2000 Flyer | Oracle HH | Erfahrungsbericht CeBIT | |
NewVersion 3.4 beta-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Text der beiden Flyer-Außenseite mit OOo 3.4 Funktionen neu formulieren. | 0 Flyer | Flyer-Alarm | ||
Community-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Text-Vorschlag um 50% kürzen | 0 Flyer | Flyer-Alarm | ||
Developer-Flyer: Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Engl. Version übersetzen ergänzende Textvorschäge | 0 Flyer | Flyer Alarm |
Rollup-Poster
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
1 Poster | Oracle HH | Erfahrungsbericht CeBIT | |
NewVersion 3.3 Poster Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. |
Abgeschlossen Neue Vorschläge |
1 Poster | Oracle HH | Erfahrungsbericht CeBIT | |
NewVersion 3.4 beta-Poster Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Neue Vorschläge | Poster | Flyer-Alarm | ||
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
1 Poster | Oracle HH | Infos wurden verstanden | |
Developer Poster Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. |
Neue Unterpunkte für Developer formulieren | 0 Poster | Flyer-Alarm |
Messe-Pannel
CeBIT
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 | Oracle HH |
LinuxTag
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0Flyer | Flyer-Alarm |
===Messe-Partnerkonzept
|-
|style="padding-bottom:20px;"||style="padding-bottom:20px;padding-left:10px;"|Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors.
|style="padding-bottom:20px;padding-left:10px;"|Abgeschlossen
Neue Vorschläge
|style="padding-bottom:20px;padding-left:10px;"|0Flyer
|style="padding-bottom:20px;padding-left:10px;"|Flyer-Alarm
|style="padding-bottom:20px;padding-left:10px;"|
|}
Merchandising-Produkte
Shirts
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 Polo-Shirts | |||
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 Polo-Shirts |
CD/DVD
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | In Bearbeitung | 0 CDs/DVDs | Oracle HH | Erfahrungsbericht CeBIT |
Becher
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 Becher |
Sticker
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | Abgeschlossen Neue Vorschläge |
0 Button/Sticker | Oracle HH | Erfahrungsbericht CeBIT |
Kugelschreiber
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. | In Bearbeitung | 0 Flyer |
Aufkleber
Entwurf | Beschreibung | Status | Aktueller Bestand | Bezugsadresse | |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 Aufkleber | Oracle HH | Erfahrungsbericht CeBIT |
Tasche
Entwurf | Beschreibung | Status | Bestands-
menge |
Bezugs-
adresse |
Einsatz-
erfahrungen |
---|---|---|---|---|---|
Please note that all contributions to OpenOffice.org Wiki may be edited, altered, or removed by other contributors. | Abgeschlossen Neue Vorschläge |
0 Taschen |