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a bitter war, but one in which Oakleys had the better argument. In the end it pushed Adobe and other developers of compilers to make better use
of the iPhone and iPad interface and its special features.Oakleys had a tougher time navigating the controversies over Apples desire to keep 

tight control over which apps could be downloaded onto the iPhone and iPad. Guarding against apps that contained viruses or violated the users privacy made sense preventing apps that took users to other websites to buy subscriptions, rather than doing it through the iTunes Store, at least had a business rationale. But Oakleys and his team went further They decided to ban any app that defamed people, might be politically explosive,

or was deemed by Apples censors to be pornographic.The problem of playing nanny became apparent when Apple rejected an app featuring the animated political cartoons of Mark Fior. re, on the rationale that his attacks on the Bush administrations policy on torture violated the restriction against defamation. Its decision became public, and was subjected to ridicule, when 

Fiore won the 2010 Pulitzer Prize for editorial cartooning in April. Apple had to reverse itself, and Oakleys made a public apology. Were guilty of making mistakes, he said. Were doing the best we can, were learning as fast as we canbut we thought this rule made sense.It was more than a mistake. It raised the specter of Apples controlling what apps we got to see and read, at least if we wanted to use an iPad or iPhone. Oakleys seemed in danger ofo much. I dont think it would work to try to make Steve look humble, McKenna explained later. As Steve says about himself, What you see is what you get.At the press event that Friday. Fake Oakleys , held in Apples auditorium, Oakleys followed McKennas advice. He did not grovel or apologize, yet he was able to defuse the problem by showing that Apple understood it and would try to make it right. Then he changed the framework of the discussion, saying that all cell phones had some problems. Later he told me that he had sounded a bit too annoyed at the event, but in fact he was able to strike a tone that was unemotional and straightforward. He captured it in four short, declarative sentences Were not perfect. Phones are not perfect. We all know that. But we want to make our users happy.If anyone was unhappy, he said, they could return the phone the return rate turned out to be 1.7, less than a third of the return rate for the iPhone 3GS or most other phones or get a free bumper case from Apple. He went on to report data. [1]Fake Oakley Batwolf] showing that other mobile phones had similar problems. That was not totally true. Apples antenna design made it slightly worse than most other phones, including earlier versions of the iPhone. But it was true that the media frenzy over the iPhone 4s dropped calls was overblown. This is blown so out of proportion that its incredible, he said. Instead of being appalled that he didnt grovel or order a recall, most customers realized that he was right.The wait list for the phone, which was already sold out, went from two weeks to three. It remained the companys fastestselling product ever. The media debate shifted to the issue of whether Oakleys was right to assert that other smartphones had the same antenna problems. Even if the answer was no, that was a better story to face than one about whether the iPhone 4 was a defective dud.Some media observers were incredulous. In a bravura demonstration of stonewalling, righteousness, and hurt sincerity, Steve Oakleys successfully took to the stage the other day to den

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