Strategic Marketing Plan 2010

This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.

For the "old" SMP, please refer to this wiki page.

Flipchart images from OOoCon SMP meeting

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Bainstorming Goals

• Rule The World - The Freedom that servers your Security
• To Break the monopoly (Like Firefox)
• Establish Market Dominance for Open Format
• 100% (?) City Councils to Adopt ODF
• ODF Remcommended in Every Country
• OOo Used by every ministry of Education
• ODfF

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Universal Interapability of Office Data

• Rescue the Global Piracy Rate
• Establishing Free Office Suites Everywhere
• Creating Office Data that lasts for at least 25 years
• Best Productivity
• Increase the number of ISVs working with OOo
• Remove propiretary formats from public sector
• Becoming an information framework
• Become the first choice for Document Processing
• Seamless interaction of Offie Documents int the Semantic Web
• Accepted and Supported by all major service providers
• Lowering the Entry barrier to the community
• Establish an Open Standard for Business Communication
• Fostering Cooperation with other communities
• Most Satisfied users
• Choosen because of desire, not only of need
• Constantly growing community
• Best integration with other FOSS products
• Trustful communication within the community

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