Difference between revisions of "Strategic Marketing Plan 2010"
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This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress. | This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress. | ||
| − | For the "old" SMP, please refer to [[ | + | For the "old" SMP, please refer to [[Strategic Marketing Plan|this wiki page]]. |
| + | |||
| + | = IRC meeting, 11/30/10, 17:00 UTC (GMT)<br> = | ||
| + | |||
| + | You can check here your local time: http://www.timeanddate.com/worldclock/meetingdetails.html?year=2010&month=11&day=30&hour=17&min=0&sec=0&p1=248&p2=155&p3=37 | ||
| + | |||
| + | Channel: #ooomarketing at irc.freenode.net<br>Direct link: irc://irc.freenode.net/ooomarketing | ||
| + | |||
| + | |||
| + | |||
| + | === Agenda === | ||
| + | |||
| + | *Where we stand | ||
| + | *How to create an SMP in a decentralized way | ||
| + | *Region representatives | ||
| + | *To- dos<br><br> | ||
= Flipchart images from OOoCon SMP meeting = | = Flipchart images from OOoCon SMP meeting = | ||
| Line 7: | Line 24: | ||
== Page 1 == | == Page 1 == | ||
| − | + | === Brainstorming, Goals of the SMP === | |
| − | === Brainstorming Goals === | + | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | *Rule The World | |
| − | + | *To Break the monopoly (Like Firefox) | |
| − | + | *Establish Market Dominance for Open Formats | |
| − | * | + | *100% of City Councils to Adopt ODF |
| − | * Establishing Free Office Suites Everywhere | + | *ODF Recommended in Every Country |
| − | * Creating Office Data that lasts for at least 25 years | + | *OOo used by every ministry of Education |
| − | * Best Productivity | + | *ODF used by every ministry of Education |
| − | * Increase the number of ISVs working with OOo | + | *Universal Interoperability of Office Data |
| − | * Remove proprietary formats from public sector | + | *The Freedom that servers your Security |
| − | * Becoming an information framework | + | *Reduce the Global Piracy Rate |
| − | * Become the first choice for Document Processing | + | *Establishing Free Office Suites Everywhere |
| − | * Seamless interaction of Office Documents | + | *Creating Office Data that lasts for at least 25 years |
| − | * Accepted and Supported by all major service providers | + | *Best Productivity |
| − | * Lowering the Entry barrier to the community | + | *Increase the number of ISVs working with OOo |
| − | * Establish an Open Standard for Business Communication | + | *Remove proprietary formats from public sector |
| − | * Fostering Cooperation with other communities | + | *Becoming an information framework |
| − | * Most Satisfied users | + | *Become the first choice for Document Processing |
| − | * Chosen because of desire, not only of need | + | *Seamless interaction of Office Documents in the Semantic Web |
| − | * Constantly growing community | + | *Accepted and Supported by all major service providers |
| − | * Best integration with other FOSS products | + | *Lowering the Entry barrier to the community |
| − | * Trustful communication within the community | + | *Establish an Open Standard for Business Communication |
| + | *Fostering Cooperation with other communities | ||
| + | *Most Satisfied users | ||
| + | *Chosen because of desire, not only of need | ||
| + | *Constantly growing community | ||
| + | *Best integration with other FOSS products | ||
| + | *Trustful communication within the community | ||
== Page 2 == | == Page 2 == | ||
| − | + | === General Positioning message for OOo === | |
| − | + | '''Brain Storming ''' | |
| − | '''Brain Storming ''' | + | |
| − | * Free your files and the ass will follow | + | *Free your files and the ass will follow |
| − | * Puts you in the center | + | *Puts you in the center |
| − | * Control your Documents | + | *Control your Documents |
| − | * Control the future of your Documents | + | *Control the future of your Documents |
| − | * You can start your better future right now | + | *You can start your better future right now |
| − | * You can join us to improve your future | + | *You can join us to improve your future |
| − | * The Office Suite of the Network Millennium | + | *The Office Suite of the Network Millennium |
== Page 3 == | == Page 3 == | ||
| − | + | *Distribution through third parties | |
| − | + | **e.g. driver CDs (of printers etc.) | |
| − | Distribution through third parties | + | *U.S.: Present at conference |
| − | + | *Collaborate with universities | |
| − | U.S.: Present at conference | + | *How to contribute |
| − | Collaborate with universities | + | *Event with all cities using 100% OOo |
| − | How to contribute | + | *Communicate what we are doing on local level |
| − | Event with all cities using 100% OOo | + | *Content |
| − | Communicate what we are doing on local level | + | **Presentations |
| − | Content | + | **White papers |
| − | + | **Templates | |
| − | + | *Brief SMP! Framework! | |
| − | + | *Involve NLC | |
| − | Brief SMP! Framework! | + | |
| − | Involve NLC | + | |
== Page 4 == | == Page 4 == | ||
| − | + | *MISSION! | |
| + | *WEB 2.0 | ||
| + | *Local Communities!! | ||
| + | **How they did it?! | ||
| + | *A Plan | ||
| + | *Goals | ||
| + | **Breaking it into pieces | ||
| + | *Marketing the tools (eg. Drupal) | ||
| + | *Integrated message Community + Oracle | ||
| + | *Technologies with OOo | ||
| + | |||
| + | == Items ordered by focus == | ||
| + | |||
| + | There are certainly other ways for ordering, please feel free to discuss | ||
| + | |||
| + | === Community & Project === | ||
| + | |||
| + | *MISSION! | ||
| + | *GOALS (breaking it into pieces) | ||
| + | *WEB 2.0 | ||
| + | *Brief SMP! Framework! | ||
| + | *Lowering the Entry barrier to the community | ||
| + | *How to contribute | ||
| + | *Constantly growing community | ||
| + | *Trustful communication within the community | ||
| + | *Integrated message Community + Oracle | ||
| + | *Becoming an information framework | ||
| + | *(Add new) Content | ||
| + | **Presentations | ||
| + | **White papers | ||
| + | **Templates | ||
| + | *Involve NLC | ||
| + | *Local Communities | ||
| + | **How they did it?! | ||
| + | *Fostering Cooperation with other communities | ||
| + | |||
| + | === Events === | ||
| + | |||
| + | *U.S.: Present at conferences | ||
| + | *Event with all cities using 100% OOo | ||
| + | |||
| + | === Governments & Education === | ||
| + | |||
| + | *100% of City Councils to Adopt ODF | ||
| + | *ODF recommended in Every Country | ||
| + | *OOo used by every ministry of Education | ||
| + | *ODF used by every ministry of Education | ||
| + | *Remove proprietary formats from public sector | ||
| + | *Collaborate with universities | ||
| + | |||
| + | === Markets === | ||
| + | |||
| + | *Establish Market Dominance for Open Formats | ||
| + | *Establishing Free Office Suites Everywhere | ||
| + | *Establish an Open Standard for Business Communication | ||
| + | *To Break the monopoly (Like Firefox) | ||
| + | *The Office Suite of the Network Millennium | ||
| + | *Reduce the Global Piracy Rate | ||
| + | *Increase the number of ISVs working with OOo | ||
| + | *Become the first choice for Document Processing | ||
| + | *Accepted and Supported by all major service providers | ||
| + | *Distribution (of OOo) through third parties | ||
| + | **e.g. driver CDs (of printers etc.) | ||
| + | |||
| + | === Users === | ||
| + | |||
| + | *The Freedom that servers your Security | ||
| + | *Best Productivity | ||
| + | *Most Satisfied users | ||
| + | *(OOo) Chosen because of desire, not only of need | ||
| + | *Free your files and the ass will follow | ||
| + | *Puts you in the center | ||
| + | *Control (the future of) your Documents | ||
| + | *You can start your better future right now | ||
| + | *You can join us to improve your future | ||
| + | |||
| + | === Technology === | ||
| + | |||
| + | *Creating Office Data that lasts for at least 25 years | ||
| + | *Universal Interoperability of Office Data | ||
| + | *Seamless interaction of Office Documents in the Semantic Web | ||
| + | *Best integration with other FOSS products | ||
| + | *Marketing the tools (eg. Drupal) | ||
| + | |||
| + | <br> | ||
| − | + | == Original Images == | |
| − | + | [[Image:Ooocon2010 smp flipchart1.jpg|thumb|left]] [[Image:Ooocon2010 smp flipchart2.jpg|thumb|center]] [[Image:Ooocon2010 smp flipchart3.jpg|thumb|left]] [[Image:Ooocon2010 smp flipchart4.jpg|thumb|center]] | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
Latest revision as of 17:44, 29 November 2010
| OOo Marketing Project
Please view the guidelines
|
|---|
|
Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
|
| Marketing.OpenOffice |
This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.
For the "old" SMP, please refer to this wiki page.
IRC meeting, 11/30/10, 17:00 UTC (GMT)
You can check here your local time: http://www.timeanddate.com/worldclock/meetingdetails.html?year=2010&month=11&day=30&hour=17&min=0&sec=0&p1=248&p2=155&p3=37
Channel: #ooomarketing at irc.freenode.net
Direct link: irc://irc.freenode.net/ooomarketing
Agenda
- Where we stand
- How to create an SMP in a decentralized way
- Region representatives
- To- dos
Flipchart images from OOoCon SMP meeting
Page 1
Brainstorming, Goals of the SMP
- Rule The World
- To Break the monopoly (Like Firefox)
- Establish Market Dominance for Open Formats
- 100% of City Councils to Adopt ODF
- ODF Recommended in Every Country
- OOo used by every ministry of Education
- ODF used by every ministry of Education
- Universal Interoperability of Office Data
- The Freedom that servers your Security
- Reduce the Global Piracy Rate
- Establishing Free Office Suites Everywhere
- Creating Office Data that lasts for at least 25 years
- Best Productivity
- Increase the number of ISVs working with OOo
- Remove proprietary formats from public sector
- Becoming an information framework
- Become the first choice for Document Processing
- Seamless interaction of Office Documents in the Semantic Web
- Accepted and Supported by all major service providers
- Lowering the Entry barrier to the community
- Establish an Open Standard for Business Communication
- Fostering Cooperation with other communities
- Most Satisfied users
- Chosen because of desire, not only of need
- Constantly growing community
- Best integration with other FOSS products
- Trustful communication within the community
Page 2
General Positioning message for OOo
Brain Storming
- Free your files and the ass will follow
- Puts you in the center
- Control your Documents
- Control the future of your Documents
- You can start your better future right now
- You can join us to improve your future
- The Office Suite of the Network Millennium
Page 3
- Distribution through third parties
- e.g. driver CDs (of printers etc.)
- U.S.: Present at conference
- Collaborate with universities
- How to contribute
- Event with all cities using 100% OOo
- Communicate what we are doing on local level
- Content
- Presentations
- White papers
- Templates
- Brief SMP! Framework!
- Involve NLC
Page 4
- MISSION!
- WEB 2.0
- Local Communities!!
- How they did it?!
- A Plan
- Goals
- Breaking it into pieces
- Marketing the tools (eg. Drupal)
- Integrated message Community + Oracle
- Technologies with OOo
Items ordered by focus
There are certainly other ways for ordering, please feel free to discuss
Community & Project
- MISSION!
- GOALS (breaking it into pieces)
- WEB 2.0
- Brief SMP! Framework!
- Lowering the Entry barrier to the community
- How to contribute
- Constantly growing community
- Trustful communication within the community
- Integrated message Community + Oracle
- Becoming an information framework
- (Add new) Content
- Presentations
- White papers
- Templates
- Involve NLC
- Local Communities
- How they did it?!
- Fostering Cooperation with other communities
Events
- U.S.: Present at conferences
- Event with all cities using 100% OOo
Governments & Education
- 100% of City Councils to Adopt ODF
- ODF recommended in Every Country
- OOo used by every ministry of Education
- ODF used by every ministry of Education
- Remove proprietary formats from public sector
- Collaborate with universities
Markets
- Establish Market Dominance for Open Formats
- Establishing Free Office Suites Everywhere
- Establish an Open Standard for Business Communication
- To Break the monopoly (Like Firefox)
- The Office Suite of the Network Millennium
- Reduce the Global Piracy Rate
- Increase the number of ISVs working with OOo
- Become the first choice for Document Processing
- Accepted and Supported by all major service providers
- Distribution (of OOo) through third parties
- e.g. driver CDs (of printers etc.)
Users
- The Freedom that servers your Security
- Best Productivity
- Most Satisfied users
- (OOo) Chosen because of desire, not only of need
- Free your files and the ass will follow
- Puts you in the center
- Control (the future of) your Documents
- You can start your better future right now
- You can join us to improve your future
Technology
- Creating Office Data that lasts for at least 25 years
- Universal Interoperability of Office Data
- Seamless interaction of Office Documents in the Semantic Web
- Best integration with other FOSS products
- Marketing the tools (eg. Drupal)
Original Images
