Difference between revisions of "Strategic Marketing Plan 2010"
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[[Image:Ooocon2010 smp flipchart1.jpg|thumb|center]] | [[Image:Ooocon2010 smp flipchart1.jpg|thumb|center]] | ||
− | === | + | === Brainstorming Goals === |
* Rule The World - The Freedom that servers your Security | * Rule The World - The Freedom that servers your Security | ||
* To Break the monopoly (Like Firefox) | * To Break the monopoly (Like Firefox) | ||
Line 18: | Line 18: | ||
---- | ---- | ||
− | === Universal | + | === Universal Interoperability of Office Data === |
* Rescue the Global Piracy Rate | * Rescue the Global Piracy Rate | ||
* Establishing Free Office Suites Everywhere | * Establishing Free Office Suites Everywhere | ||
Line 24: | Line 24: | ||
* Best Productivity | * Best Productivity | ||
* Increase the number of ISVs working with OOo | * Increase the number of ISVs working with OOo | ||
− | * Remove | + | * Remove proprietary formats from public sector |
* Becoming an information framework | * Becoming an information framework | ||
* Become the first choice for Document Processing | * Become the first choice for Document Processing | ||
− | * Seamless interaction of | + | * Seamless interaction of Office Documents int the Semantic Web |
* Accepted and Supported by all major service providers | * Accepted and Supported by all major service providers | ||
* Lowering the Entry barrier to the community | * Lowering the Entry barrier to the community | ||
Line 33: | Line 33: | ||
* Fostering Cooperation with other communities | * Fostering Cooperation with other communities | ||
* Most Satisfied users | * Most Satisfied users | ||
− | * | + | * Chosen because of desire, not only of need |
* Constantly growing community | * Constantly growing community | ||
* Best integration with other FOSS products | * Best integration with other FOSS products | ||
Line 47: | Line 47: | ||
* Puts you in the center | * Puts you in the center | ||
* Control your Documents | * Control your Documents | ||
− | * | + | * Control the future of your Documents |
− | * You can start your better | + | * You can start your better future right now |
* You can join us to improve your future | * You can join us to improve your future | ||
− | * The Office Suite of the Network | + | * The Office Suite of the Network Millennium |
== Page 3 == | == Page 3 == | ||
Line 59: | Line 59: | ||
-- e.g. driver COs | -- e.g. driver COs | ||
U.S.: Present at conference | U.S.: Present at conference | ||
− | + | Collaborate with universities | |
How to contribute | How to contribute | ||
− | Event with all | + | Event with all cities using 100% OOo |
Communicate what we are doing on local level | Communicate what we are doing on local level | ||
Content | Content | ||
-- Presentations | -- Presentations | ||
− | -- | + | -- White papers |
-- Templates | -- Templates | ||
Brief SMP! Framework! | Brief SMP! Framework! |
Revision as of 10:40, 16 September 2010
This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.
For the "old" SMP, please refer to this wiki page.
Contents
Flipchart images from OOoCon SMP meeting
Page 1
Brainstorming Goals
- Rule The World - The Freedom that servers your Security
- To Break the monopoly (Like Firefox)
- Establish Market Dominance for Open Format
- 100% (?) City Councils to Adopt ODF
- ODF Remcommended in Every Country
- OOo Used by every ministry of Education
- ODfF
Universal Interoperability of Office Data
- Rescue the Global Piracy Rate
- Establishing Free Office Suites Everywhere
- Creating Office Data that lasts for at least 25 years
- Best Productivity
- Increase the number of ISVs working with OOo
- Remove proprietary formats from public sector
- Becoming an information framework
- Become the first choice for Document Processing
- Seamless interaction of Office Documents int the Semantic Web
- Accepted and Supported by all major service providers
- Lowering the Entry barrier to the community
- Establish an Open Standard for Business Communication
- Fostering Cooperation with other communities
- Most Satisfied users
- Chosen because of desire, not only of need
- Constantly growing community
- Best integration with other FOSS products
- Trustful communication within the community
Page 2
General Positioning message for OOo
Brain Storming
- Free your files and the ass will follow
- Puts you in the center
- Control your Documents
- Control the future of your Documents
- You can start your better future right now
- You can join us to improve your future
- The Office Suite of the Network Millennium
Page 3
Distribution through third parties -- e.g. driver COs U.S.: Present at conference Collaborate with universities How to contribute Event with all cities using 100% OOo Communicate what we are doing on local level Content -- Presentations -- White papers -- Templates Brief SMP! Framework! Involve NLC
Page 4
OOo Marketing Project
Please view the guidelines
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Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
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Marketing.OpenOffice |
MISSION!
WEB 2.0
Local Communities!!
-- How they did it?!
A Plan
Goals
-- Breaking it into pieces
Marketing the tools (eg. Drupal)
Integrated message Community + Oracle
Technologies with OOo