Difference between revisions of "Strategic Marketing Plan 2010"

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[[Image:Ooocon2010 smp flipchart1.jpg|thumb|center]]
 
[[Image:Ooocon2010 smp flipchart1.jpg|thumb|center]]
=== Bainstorming Goals ===
+
=== Brainstorming Goals ===
 
* Rule The World - The Freedom that servers your Security
 
* Rule The World - The Freedom that servers your Security
 
* To Break the monopoly (Like Firefox)
 
* To Break the monopoly (Like Firefox)
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----
 
----
=== Universal Interapability of Office Data ===
+
=== Universal Interoperability of Office Data ===
 
* Rescue the Global Piracy Rate
 
* Rescue the Global Piracy Rate
 
* Establishing Free Office Suites Everywhere
 
* Establishing Free Office Suites Everywhere
Line 24: Line 24:
 
* Best Productivity
 
* Best Productivity
 
* Increase the number of ISVs working with OOo
 
* Increase the number of ISVs working with OOo
* Remove propiretary formats from public sector
+
* Remove proprietary formats from public sector
 
* Becoming an information framework
 
* Becoming an information framework
 
* Become the first choice for Document Processing
 
* Become the first choice for Document Processing
* Seamless interaction of Offie Documents int the Semantic Web
+
* Seamless interaction of Office Documents int the Semantic Web
 
* Accepted and Supported by all major service providers
 
* Accepted and Supported by all major service providers
 
* Lowering the Entry barrier to the community
 
* Lowering the Entry barrier to the community
Line 33: Line 33:
 
* Fostering Cooperation with other communities
 
* Fostering Cooperation with other communities
 
* Most Satisfied users
 
* Most Satisfied users
* Choosen because of desire, not only of need
+
* Chosen because of desire, not only of need
 
* Constantly growing community
 
* Constantly growing community
 
* Best integration with other FOSS products
 
* Best integration with other FOSS products
Line 47: Line 47:
 
* Puts you in the center
 
* Puts you in the center
 
* Control your Documents
 
* Control your Documents
* OCnrrol the furture of your Documents
+
* Control the future of your Documents
* You can start your better fuuture right now
+
* You can start your better future right now
 
* You can join us to improve your future
 
* You can join us to improve your future
* The Office Suite of the Network Millenium
+
* The Office Suite of the Network Millennium
  
 
== Page 3  ==
 
== Page 3  ==
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-- e.g. driver COs
 
-- e.g. driver COs
 
U.S.: Present at conference
 
U.S.: Present at conference
Colaborate with universities
+
Collaborate with universities
 
How to contribute
 
How to contribute
Event with all citires using 100% OOo
+
Event with all cities using 100% OOo
 
Communicate what we are doing on local level
 
Communicate what we are doing on local level
 
Content
 
Content
 
-- Presentations
 
-- Presentations
-- Whitepapers
+
-- White papers
 
-- Templates
 
-- Templates
 
Brief SMP! Framework!
 
Brief SMP! Framework!

Revision as of 10:40, 16 September 2010

This page is to collect information on the Strategic Marketing Plan from 2010 on. It is to be considered work in progress.

For the "old" SMP, please refer to this wiki page.

Flipchart images from OOoCon SMP meeting

Page 1

Ooocon2010 smp flipchart1.jpg

Brainstorming Goals

  • Rule The World - The Freedom that servers your Security
  • To Break the monopoly (Like Firefox)
  • Establish Market Dominance for Open Format
  • 100% (?) City Councils to Adopt ODF
  • ODF Remcommended in Every Country
  • OOo Used by every ministry of Education
  • ODfF

Universal Interoperability of Office Data

  • Rescue the Global Piracy Rate
  • Establishing Free Office Suites Everywhere
  • Creating Office Data that lasts for at least 25 years
  • Best Productivity
  • Increase the number of ISVs working with OOo
  • Remove proprietary formats from public sector
  • Becoming an information framework
  • Become the first choice for Document Processing
  • Seamless interaction of Office Documents int the Semantic Web
  • Accepted and Supported by all major service providers
  • Lowering the Entry barrier to the community
  • Establish an Open Standard for Business Communication
  • Fostering Cooperation with other communities
  • Most Satisfied users
  • Chosen because of desire, not only of need
  • Constantly growing community
  • Best integration with other FOSS products
  • Trustful communication within the community

Page 2

Ooocon2010 smp flipchart2.jpg

General Positioning message for OOo

Brain Storming

  • Free your files and the ass will follow
  • Puts you in the center
  • Control your Documents
  • Control the future of your Documents
  • You can start your better future right now
  • You can join us to improve your future
  • The Office Suite of the Network Millennium

Page 3

Ooocon2010 smp flipchart3.jpg

Distribution through third parties -- e.g. driver COs U.S.: Present at conference Collaborate with universities How to contribute Event with all cities using 100% OOo Communicate what we are doing on local level Content -- Presentations -- White papers -- Templates Brief SMP! Framework! Involve NLC

Page 4

Ooocon2010 smp flipchart4.jpg
OOo Marketing Project

Please view the guidelines
before contributing.

Categories:

Pages:

Strategic Marketing Plan Pages:

Marketing.OpenOffice


MISSION! WEB 2.0 Local Communities!! -- How they did it?! A Plan Goals -- Breaking it into pieces Marketing the tools (eg. Drupal) Integrated message Community + Oracle Technologies with OOo

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