From Apache OpenOffice Wiki
< Marketing
Welcome to the Strategic Marketing Plan for the OpenOffice.org Marketing Project. Copies of the marketing plan are available at marketing.openoffice.org in a variety of formats. This section of the wiki has been setup to transfer a copy of the plan to this site.
Cover Page
Table of Contents
Introduction
History
Goals
Marketing Goals
Product Goals
Market Review
Market Segmentation
Disruptive Technologies
Product Review
Distribution
Features and Benefits
Competitor Review
Microsoft Office
WordPerfect Office
Lotus SmartSuite
Other Office Suites
Other Competitors
Market Segmentation
Target Markets
Non-target Markets
Government
Education
Public Libraries
NFP's
SME's
OEM's
Linux Distributions
Review of the External Environment
Social and Cultural Environment
Technological Environment
Economic Environment
Political and Legal Environment
SWOT
SWOT Analysis
SWOT Recommendations
Goals and Objectives
Usage Goals
Marketing Objectives
Marketing Project
Strategic Proposals
Product
Price
Place
Promotion
Message
Website
PR and Publicity
Direct Marketing
Advertising
Promotions
Conferences
Materials
People
Complementary Products
Appendix
Building the Plan
References
