Difference between revisions of "Strategic Marketing Plan"
From Apache OpenOffice Wiki
Line 2: | Line 2: | ||
Welcome to the '''Strategic Marketing Plan''' for the OpenOffice.org Marketing Project. Copies of the marketing plan are available at [http://marketing.openoffice.org marketing.openoffice.org] in a variety of formats. This section of the wiki has been setup to transfer a copy of the plan to this site. | Welcome to the '''Strategic Marketing Plan''' for the OpenOffice.org Marketing Project. Copies of the marketing plan are available at [http://marketing.openoffice.org marketing.openoffice.org] in a variety of formats. This section of the wiki has been setup to transfer a copy of the plan to this site. | ||
+ | |||
+ | ==Cover Page== | ||
+ | |||
+ | ==Table of Contents== | ||
+ | |||
+ | ==Introduction== | ||
+ | |||
+ | ==Community Review== | ||
+ | |||
+ | ===History=== | ||
+ | |||
+ | ===Goals=== | ||
+ | |||
+ | ====Community Goals==== | ||
+ | |||
+ | ====Marketing Goals==== | ||
+ | |||
+ | ====Product Goals==== | ||
+ | |||
+ | ==Market Review== | ||
+ | |||
+ | ===Market Segmentation=== | ||
+ | |||
+ | ===Disruptive Technologies=== | ||
+ | |||
+ | ==Product Review== | ||
+ | |||
+ | ===Distribution=== | ||
+ | |||
+ | ===Features and Benefits=== | ||
+ | |||
+ | ==Competitor Review== | ||
+ | |||
+ | ===Microsoft Office=== | ||
+ | |||
+ | ===WordPerfect Office=== | ||
+ | |||
+ | ===Lotus SmartSuite=== | ||
+ | |||
+ | ===Other Office Suites=== | ||
+ | |||
+ | ===Other Competitors=== | ||
+ | |||
+ | ==Market Segmentation== | ||
+ | |||
+ | ===Target Markets=== | ||
+ | ===Non-target Markets=== | ||
+ | ===Government=== | ||
+ | ===Education=== | ||
+ | ===Public Libraries=== | ||
+ | ===NFP's=== | ||
+ | ===SME's=== | ||
+ | ===OEM's=== | ||
+ | ===Linux Distributions=== | ||
+ | ==Review of the External Environment== | ||
+ | |||
+ | ===Social and Cultural Environment=== | ||
+ | ===Technological Environment=== | ||
+ | ===Economic Environment=== | ||
+ | ===Political and Legal Environment=== | ||
+ | |||
+ | ==SWOT== | ||
+ | ===SWOT Analysis=== | ||
+ | ===SWOT Recommendations=== | ||
+ | |||
+ | ==Goals and Objectives== | ||
+ | ===Usage Goals=== | ||
+ | ===Marketing Objectives=== | ||
+ | ===Marketing Project=== | ||
+ | |||
+ | ==Strategic Proposals== | ||
+ | ===Community=== | ||
+ | ===Product=== | ||
+ | ===Price=== | ||
+ | ===Place=== | ||
+ | ===Promotion=== | ||
+ | |||
+ | ====Message==== | ||
+ | ====Website==== | ||
+ | ====PR and Publicity==== | ||
+ | ====Direct Marketing==== | ||
+ | ====Advertising==== | ||
+ | ====Promotions==== | ||
+ | ====Conferences==== | ||
+ | ====Materials==== | ||
+ | ====People==== | ||
+ | ====Complementary Products==== | ||
+ | |||
+ | ==Appendix== | ||
+ | |||
+ | ===Building the Plan=== | ||
+ | |||
+ | ==References== |
Revision as of 20:28, 8 February 2006
Welcome to the Strategic Marketing Plan for the OpenOffice.org Marketing Project. Copies of the marketing plan are available at marketing.openoffice.org in a variety of formats. This section of the wiki has been setup to transfer a copy of the plan to this site.