Difference between revisions of "Strategic Marketing Plan"

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Welcome to the '''Strategic Marketing Plan''' for the OpenOffice.org Marketing Project.  Copies of the marketing plan are available at [http://marketing.openoffice.org marketing.openoffice.org] in a variety of formats.  This section of the wiki has been setup to transfer a copy of the plan to this site.
 
Welcome to the '''Strategic Marketing Plan''' for the OpenOffice.org Marketing Project.  Copies of the marketing plan are available at [http://marketing.openoffice.org marketing.openoffice.org] in a variety of formats.  This section of the wiki has been setup to transfer a copy of the plan to this site.
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==Cover Page==
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==Table of Contents==
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==Introduction==
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==Community Review==
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===History===
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===Goals===
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====Community Goals====
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====Marketing Goals====
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====Product Goals====
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==Market Review==
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===Market Segmentation===
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===Disruptive Technologies===
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==Product Review==
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===Distribution===
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===Features and Benefits===
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==Competitor Review==
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===Microsoft Office===
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===WordPerfect Office===
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===Lotus SmartSuite===
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===Other Office Suites===
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===Other Competitors===
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==Market Segmentation==
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===Target Markets===
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===Non-target Markets===
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===Government===
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===Education===
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===Public Libraries===
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===NFP's===
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===SME's===
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===OEM's===
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===Linux Distributions===
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==Review of the External Environment==
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===Social and Cultural Environment===
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===Technological Environment===
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===Economic Environment===
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===Political and Legal Environment===
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==SWOT==
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===SWOT Analysis===
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===SWOT Recommendations===
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==Goals and Objectives==
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===Usage Goals===
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===Marketing Objectives===
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===Marketing Project===
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==Strategic Proposals==
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===Community===
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===Product===
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===Price===
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===Place===
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===Promotion===
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====Message====
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====Website====
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====PR and Publicity====
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====Direct Marketing====
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====Advertising====
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====Promotions====
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====Conferences====
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====Materials====
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====People====
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====Complementary Products====
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==Appendix==
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===Building the Plan===
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==References==

Revision as of 20:28, 8 February 2006

< Marketing

Welcome to the Strategic Marketing Plan for the OpenOffice.org Marketing Project. Copies of the marketing plan are available at marketing.openoffice.org in a variety of formats. This section of the wiki has been setup to transfer a copy of the plan to this site.

Cover Page

Table of Contents

Introduction

Community Review

History

Goals

Community Goals

Marketing Goals

Product Goals

Market Review

Market Segmentation

Disruptive Technologies

Product Review

Distribution

Features and Benefits

Competitor Review

Microsoft Office

WordPerfect Office

Lotus SmartSuite

Other Office Suites

Other Competitors

Market Segmentation

Target Markets

Non-target Markets

Government

Education

Public Libraries

NFP's

SME's

OEM's

Linux Distributions

Review of the External Environment

Social and Cultural Environment

Technological Environment

Economic Environment

Political and Legal Environment

SWOT

SWOT Analysis

SWOT Recommendations

Goals and Objectives

Usage Goals

Marketing Objectives

Marketing Project

Strategic Proposals

Community

Product

Price

Place

Promotion

Message

Website

PR and Publicity

Direct Marketing

Advertising

Promotions

Conferences

Materials

People

Complementary Products

Appendix

Building the Plan

References

Personal tools