Short Term Marketing Plan
From Apache OpenOffice Wiki
Product
- Are there any new features (planned) for OOo 3.0? (can be used in a marketing message)
- What are the key benefits of OOo 3.0 we can use for a marketing message? (looking for any positive advance OOo has on his competitors. These will be used when copywriting one or more marketing messages)
Step 1
- Create a distinctive but professional identity for OOo. This includes logo and basic material that is not related to the release.
- Gather information on events that can be used to 'announce' the release.