Short Term Marketing Plan
Contents
Target Moment
OpenOffice 3.0 release
Sheduled: ??/??/????
Goal
Release OOo 3.0 with major impact on all target markets in order to increase market share to 20% within 6 months after release.
How to create impact
If the marketing project wants to have a significant influence on the OOo market share, a carefully planned 'event' is the best way to reach as many endusers as possible. The 'event' in this case being a major release, should be coördinated as to obtain as much results of the effort as possible. All media that can be used, should be used in a defined strategy, with a common message. Communication before the release should be vague and illusive, thus creating a curioussity toward the release.
This can only be obtained in a joint effort with all NLP.
If the 3.0 release is to close up, we could use the next one. We should look for major events (exhibits, competitors releases, ...) in the future and set a target date for release based upon one or more major events.
The goal of my effort is to help set up such an 'event'. I will need information on many subjects, as well as help from many off you. Steven Pauwels. --Stenito 22:17, 8 February 2006 (CET)
Product
- Are there any new features (planned) for OOo 3.0? (can be used in a marketing message)
- What are the key benefits of OOo 3.0 we can use for a marketing message? (looking for any positive advance OOo has on his competitors. These will be used when copywriting one or more marketing messages)
Step 1
Create a distinctive but professional identity for OOo. This includes logo and basic matererial that is not related to the release.
