Difference between revisions of "Renaissance:Why New"

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(Undo revision 100680 by Cj (Talk))
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=== Current Situation ===
 
=== Current Situation ===
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As you all know, some OpenOffice.org users complain that the graphical user interface GUI) is cumbersome and outdated. The office suite has expanded to include so much functionality, that now the toolbars and menus are too full and likewise some dialogs have become too complex. Thus, some novice users may be overwhelmed, or expert users may feel they can not accomplish their tasks as efficiently as possible. In addition, the look and feel of the GUI has not changed much since the 90s, so it no longer communicates modern innovation or inspires joy of use.
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As you all know OpenOffice.org users complain about its cumbersome and outdated graphical user interface GUI). A great deal of functionality is hidden in many overstuffed toolbars, poorly structured menus and complex dialogs Functions are thus difficult to access for novice users or too inefficient to use for expert users In addition, the GUI offers an antiquated look & feel which is hardly capable to communicate innovation and to create joy of use.
  
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Recently, our major competitor started to focus on usability-based differentiation in the areas of usage efficiency and a visually more appealing GUI. If OpenOffice.org does not also improve in these areas, it will be hard to motivate discerning users to switch to OOo. We want to increase the adoption of OOo and the growth of the our user base in market segments where users particularly value a fresh look & feel as well as efficient use of easy-to-access functionality.
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Since recently, our major rival started to seek for experience-based differentiation by focusing on usage efficiency and a visually appealing interface. With an inefficient and visually unattractive graphical user interface, it will be hard to motivate users of competitive offerings to switch to OpenOffice.org. In addition, we will face difficulties entering and growing in market segments with users who value a fresh look & feel and an easy to access and use functionality.
  
 
=== What has to Change? ===
 
=== What has to Change? ===
 
OpenOffice.org needs to provide an User interface that OpenOffice.org becomes the users' choice not only out of need but also out of desire.
 
OpenOffice.org needs to provide an User interface that OpenOffice.org becomes the users' choice not only out of need but also out of desire.

Revision as of 16:55, 1 December 2008

Current Situation

As you all know OpenOffice.org users complain about its cumbersome and outdated graphical user interface GUI). A great deal of functionality is hidden in many overstuffed toolbars, poorly structured menus and complex dialogs Functions are thus difficult to access for novice users or too inefficient to use for expert users In addition, the GUI offers an antiquated look & feel which is hardly capable to communicate innovation and to create joy of use.

Since recently, our major rival started to seek for experience-based differentiation by focusing on usage efficiency and a visually appealing interface. With an inefficient and visually unattractive graphical user interface, it will be hard to motivate users of competitive offerings to switch to OpenOffice.org. In addition, we will face difficulties entering and growing in market segments with users who value a fresh look & feel and an easy to access and use functionality.

What has to Change?

OpenOffice.org needs to provide an User interface that OpenOffice.org becomes the users' choice not only out of need but also out of desire.

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