Difference between revisions of "Marketing ConfCalls"

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{{DISPLAYTITLE:Marketing Conference Calls}} {{Marketing}} {{Documentation/Note|Looking for a list of phone conference services to host your own call? Then look at the [[Phone_Conferences]] page.}}  
+
{{DISPLAYTITLE:Marketing Conference Calls}} {{Marketing}} {{Note|'''NOTE: The next Marketing ConfCall is deferred to an yet unknown point in time, due to staffing problems of the Marketing Project'''}} {{Note|Looking for a list of phone conference services to host your own call? Then look at the [[Phone_Conferences]] page.}}  
  
 
= Introduction  =
 
= Introduction  =
Line 52: Line 52:
 
*Skype: talkyoo_skype
 
*Skype: talkyoo_skype
  
'''The conference room number is 53 71 38. The PIN is 926.'''<br>'''To switch to English voice prompts, press the star key (*) at the beginning.'''<br>  
+
'''The conference room number is 53 71 38. The PIN will be announced in time.'''<br>'''To switch to English voice prompts, press the star key (*) at the beginning.'''<br>  
  
 
'''We also recommend people to join the IRC channel #ooomarketing at irc.freenode.net during the conference.'''  
 
'''We also recommend people to join the IRC channel #ooomarketing at irc.freenode.net during the conference.'''  
Line 60: Line 60:
 
= Collection of agenda items for upcoming calls  =
 
= Collection of agenda items for upcoming calls  =
  
Feel free to add your agenda items for upcoming calls here and introduce them to the dev@marketing mailing list. Calls are planned to last '''not longer than 60 minutes'''.'''<br>'''
+
Feel free to add your agenda items for upcoming calls here and introduce them to the dev@marketing mailing list. Calls are planned to last '''not longer than 60 minutes'''.<br>
  
*reports<br>
 
**SCALEx8
 
**SMP
 
**OOo Store
 
***JZA: Distribution planning in LatinAmerica<br>
 
 
*questions  
 
*questions  
 
**marketing analysis of download count (country, region, language)<br>  
 
**marketing analysis of download count (country, region, language)<br>  
 
**best practice of community marketing for NLC project (cf: guide for enterprise with translated SCA, other license)  
 
**best practice of community marketing for NLC project (cf: guide for enterprise with translated SCA, other license)  
 
*interviews at [http://bsdtalk.blogspot.com BSD&nbsp;talk] , [http://twit.tv/FLOSS FLOSS Weekly]  
 
*interviews at [http://bsdtalk.blogspot.com BSD&nbsp;talk] , [http://twit.tv/FLOSS FLOSS Weekly]  
*use of [http://twitter.com/openofficeorg Twitter account] and social networks, incl. [http://openofficeorg.status.net StatusNet]
+
*use of [http://twitter.com/openofficeorg Twitter account] and social networks, incl. [http://openofficeorg.status.net StatusNet]
 +
*OpenOffice.org Ambassadors/Campus Reps
 +
*10th Anniversary Marketing material / logo ?
 +
**proposal by [http://www.miguelboto.com/openoffice/MEBOpenOffice10thLogo.png Miguel Boto]
 +
**adaption to [[:file:M_plus_1p_numbers.PNG|possible OOo branding]]
  
 
= Archives of previous calls<br>  =
 
= Archives of previous calls<br>  =
Line 77: Line 76:
 
Will be made available shortly after each call in the [http://marketing.openoffice.org/servlets/ProjectDocumentList?folderID=919&expandFolder=919&folderID=0 Marketing Project Documents &amp;&nbsp;Files section].<br>  
 
Will be made available shortly after each call in the [http://marketing.openoffice.org/servlets/ProjectDocumentList?folderID=919&expandFolder=919&folderID=0 Marketing Project Documents &amp;&nbsp;Files section].<br>  
  
== 2010-01-25 17:00 UTC<br>  ==
+
== 2010-09-24 07:00&nbsp;UTC ==
  
[http://marketing.openoffice.org/files/documents/70/4689/ooomarketingconfcall_20100125_1700_UTC.mp3 play MP3 recording]<br>
+
[http://marketing.openoffice.org/files/documents/70/4838/ooomarketingconfcall_20100924_0700_UTC.mp3 play MP3 recording]
  
*background information on the ConfCalls
+
== 2010-07-21 14:00 UTC  ==
*status updates
+
**OpenOffice.org 3.2, localized press releases
+
**OOoCon 2010 and (virtual?) OOoCon 2011
+
**visual identity and branding meeting in Hamburg
+
**updates on the MarCon contact page
+
**removal of unneeded mailing lists
+
*discussions
+
**spending the marketing budget wisely
+
**OpenOffice.org videos
+
**future of the marketing blog
+
  
== 2010-02-17 16:00 UTC  ==
+
[http://marketing.openoffice.org/files/documents/70/4761/ooomarketingconfcall_20100721_1600_UTC.mp3 play MP3 recording]
  
[http://marketing.openoffice.org/files/documents/70/4711/ooomarketingconfcall_20100217_1600_UTC.mp3 play MP3 recording]  
+
*Scheduling [[10YearsOOo|10th anniversary]] conference calls
 +
*Printer marketing Stickers
 +
*[http://www.ooocon.org OOoCon 2010] and 2011 updates:&nbsp;travel fundings, registering for OOoCon &amp; boat trip
 +
*[[Strategic Marketing Plan|strategic marketing plan]]
 +
*issues with OOoCon (&amp;&nbsp;[http://download.services.openoffice.org MirrorBrain]) virtual machine
 +
*report on [http://www.oookwv.de OOoKWV] efforts
 +
*talk at [http://www.linux-kongress.org/2010/abstracts.html#3_3_2 Linux-Kongress]
 +
*update on German [http://de.openoffice.org/abgezockt/ anti-fraud campaign]
 +
*updates on [http://www.openoffice.org/trademark/brandrefresh.html trademark and branding]
 +
*splash screen updates for 3.3
 +
*[[DE/Projektwochenende2010|German project weekend]] in Hof
 +
*Sun in Hamburg now seems to be officially Oracle
 +
*next confcall in September, skipping August
  
reports
+
== 2010-06-22 08:00 UTC  ==
  
*FOSDEM report
+
[http://marketing.openoffice.org/files/documents/70/4754/ooomarketingconfcall_20100622_0800_UTC.mp3 play MP3 recording]
*status of the funding guidelines
+
*Open-Source-Treffen
+
*updating the MarCon list
+
*OpenOffice.org Business and Administration Congress
+
*status of OOoCon 2011
+
*MirrorBrain migration
+
*download fraud in Germany<br>
+
  
discussions
+
<u>'''IMPORTANT&nbsp;NOISE&nbsp;WARNING:&nbsp;During the call, there has been some noise produced by errors on the phone line. Please hear this call only at a low volume, in order to protect your ears!'''</u><br>
  
*CeBIT&nbsp;funding
+
*''Peter Junge:'' status for [http://www.ooocon.org OOoCon 2010] and the Call for Papers<br>
*20% market share
+
*''Florian&nbsp;Effenberger:'' remind NLC projects to take pictures of [http://www.ooodev.org/fanartikel.html collaterals]
 +
*''Florian Effenberger:''&nbsp;short report about my trip to [http://www.amoocon.de/talks/114 AMOOCON in Rostock]
 +
*''Florian Effenberger:'' [http://www.hm.edu Munich University of Applied Sciences] recommends OpenOffice.org, probably workshop
 +
*short report on [http://www.linuxtag.org LinuxTag in Berlin]
 +
*remind DE&nbsp;community about [[DE/Projektwochenende2010|project weekend]]
 +
*discussion on actions for 10 years of OpenOffice.org
 +
*discussion about payment for volunteer work
 +
*OpenOffice.org on social networks, esp. Twitter account
  
tasks
+
== 2010-05-27 08:00 UTC  ==
  
*collection of international press contacts<br>
+
[http://marketing.openoffice.org/files/documents/70/4750/ooomarketingconfcall_20100527_0800_UTC.mp3 play MP3 recording]
*get calendar from Louis
+
  
== 2010-03-17 14:00 UTC  ==
+
*introducing a new Marketing Co-Lead
 
+
*report: status of OpenOffice.org 3.2.1
[http://marketing.openoffice.org/files/documents/70/4716/ooomarketingconfcall_20100317_1400_UTC.mp3 play MP3 recording]  
+
*report: the [http://groups.fsf.org/wiki/Group:OpenOfficeExtensions/List Free Software Foundation] and the OpenOffice.org Extension Repository
 
+
*report: OpenOffice.org Conference
*reports
+
**status of OOoCon 2010  
**report on CeBIT in Hannover<br>
+
**changes and possible venues for OOoCon 2011
**status of OOoCon 2010 and 2011 <br>
+
*upcoming event: [http://www.linuxtag.org LinuxTag] in June (Berlin, Germany)
**updates on German anti-fraud download campaign<br>
+
*upcoming event:&nbsp;[http://www.amoocon.de AMOOCON] in June (Rostock, Germany)
**invitation to Drupal Developer Days in Munich<br>
+
*report: [[OpenOffice.org Internship|OpenOffice.org Summer Internship Programme]] started
**draft of guidelines on marketing project funding nearly ready<br>
+
*action item: items for 10th anniversary
**Document Freedom Day [http://wiki.services.openoffice.org/wiki/ES/dfd Spanish Minisite]  
+
*action item: collaterals with [http://www.openoffice.org/trademark/brandrefresh.html|new logo and symbol] (esp. t-shirts)
*discussions<br>
+
*action item: announcement for OpenOffice.org 3.2.1
**branding initiative and new logo<br>
+
*action item:&nbsp;marketing session at OOoCon in Budapest
**strategic marketing plan<br>
+
*action item:&nbsp;[[Strategic Marketing Plan|Strategic Marketing Plan]] 2010
**official merchandising store
+
*action item:&nbsp;splash screen contest for OpenOffice.org 3.3
*questions<br>
+
*discussion:&nbsp;using Status.Net ("identi.ca") for microblogging
**list of important events
+
  
 
== 2010-04-26 12:00 UTC  ==
 
== 2010-04-26 12:00 UTC  ==
Line 153: Line 152:
 
*personalized stamps -&gt; especially in Hungary, in combination with postcards from OOoCon; ask postal services
 
*personalized stamps -&gt; especially in Hungary, in combination with postcards from OOoCon; ask postal services
  
== 2010-05-27 08:00 UTC  ==
+
== 2010-03-17 14:00 UTC  ==
  
[http://marketing.openoffice.org/files/documents/70/4750/ooomarketingconfcall_20100527_0800_UTC.mp3 play MP3 recording]  
+
[http://marketing.openoffice.org/files/documents/70/4716/ooomarketingconfcall_20100317_1400_UTC.mp3 play MP3 recording]  
  
*introducing a new Marketing Co-Lead
+
*reports
*report: status of OpenOffice.org 3.2.1
+
**report on CeBIT in Hannover<br>
*report: the [http://groups.fsf.org/wiki/Group:OpenOfficeExtensions/List Free Software Foundation] and the OpenOffice.org Extension Repository
+
**status of OOoCon 2010 and 2011 <br>
*report: OpenOffice.org Conference
+
**updates on German anti-fraud download campaign<br>
**status of OOoCon 2010  
+
**invitation to Drupal Developer Days in Munich<br>
**changes and possible venues for OOoCon 2011  
+
**draft of guidelines on marketing project funding nearly ready<br>
*upcoming event: [http://www.linuxtag.org LinuxTag] in June (Berlin, Germany)
+
**Document Freedom Day [http://wiki.services.openoffice.org/wiki/ES/dfd Spanish Minisite]  
*upcoming event:&nbsp;[http://www.amoocon.de AMOOCON] in June (Rostock, Germany)
+
*discussions<br>
*report: [[OpenOffice.org Internship|OpenOffice.org Summer Internship Programme]] started
+
**branding initiative and new logo<br>
*action item: items for 10th anniversary
+
**strategic marketing plan<br>
*action item: collaterals with [http://www.openoffice.org/trademark/brandrefresh.html|new logo and symbol] (esp. t-shirts)
+
**official merchandising store
*action item: announcement for OpenOffice.org 3.2.1
+
*questions<br>
*action item:&nbsp;marketing session at OOoCon in Budapest
+
**list of important events
*action item:&nbsp;[[Strategic Marketing Plan|Strategic Marketing Plan]] 2010
+
*action item:&nbsp;splash screen contest for OpenOffice.org 3.3
+
*discussion:&nbsp;using Status.Net ("identi.ca") for microblogging
+
  
== 2010-06-22 08:00 UTC  ==
+
== 2010-02-17 16:00 UTC  ==
  
[http://marketing.openoffice.org/files/documents/70/4754/ooomarketingconfcall_20100622_0800_UTC.mp3 play MP3 recording]  
+
[http://marketing.openoffice.org/files/documents/70/4711/ooomarketingconfcall_20100217_1600_UTC.mp3 play MP3 recording]  
  
<u>'''IMPORTANT&nbsp;NOISE&nbsp;WARNING:&nbsp;During the call, there has been some noise produced by errors on the phone line. Please hear this call only at a low volume, in order to protect your ears!'''</u><br>
+
reports
  
*''Peter Junge:'' status for [http://www.ooocon.org OOoCon 2010] and the Call for Papers<br>
+
*FOSDEM report
*''Florian&nbsp;Effenberger:'' remind NLC projects to take pictures of [http://www.ooodev.org/fanartikel.html collaterals]
+
*status of the funding guidelines
*''Florian Effenberger:''&nbsp;short report about my trip to [http://www.amoocon.de/talks/114 AMOOCON in Rostock]
+
*Open-Source-Treffen
*''Florian Effenberger:'' [http://www.hm.edu Munich University of Applied Sciences] recommends OpenOffice.org, probably workshop
+
*updating the MarCon list
*short report on [http://www.linuxtag.org LinuxTag in Berlin]
+
*OpenOffice.org Business and Administration Congress
*remind DE&nbsp;community about [[DE/Projektwochenende2010|project weekend]]
+
*status of OOoCon 2011
*discussion on actions for 10 years of OpenOffice.org
+
*MirrorBrain migration
*discussion about payment for volunteer work
+
*download fraud in Germany<br>
*OpenOffice.org on social networks, esp. Twitter account
+
  
== 2010-07-21 14:00 UTC  ==
+
discussions
  
[http://marketing.openoffice.org/files/documents/70/4761/ooomarketingconfcall_20100721_1600_UTC.mp3 play MP3 recording]
+
*CeBIT&nbsp;funding
 +
*20% market share
  
*Scheduling [[10YearsOOo|10th anniversary]] conference calls
+
tasks
*Printer marketing Stickers
+
*[http://www.ooocon.org OOoCon 2010] and 2011 updates:&nbsp;travel fundings, registering for OOoCon &amp; boat trip
+
*[[Strategic Marketing Plan|strategic marketing plan]]
+
*issues with OOoCon (&amp;&nbsp;[http://download.services.openoffice.org MirrorBrain]) virtual machine
+
*report on [http://www.oookwv.de OOoKWV] efforts
+
*talk at [http://www.linux-kongress.org/2010/abstracts.html#3_3_2 Linux-Kongress]
+
*update on German [http://de.openoffice.org/abgezockt/ anti-fraud campaign]
+
*updates on [http://www.openoffice.org/trademark/brandrefresh.html trademark and branding]
+
*splash screen updates for 3.3
+
*[[DE/Projektwochenende2010|German project weekend]] in Hof
+
*Sun in Hamburg now seems to be officially Oracle
+
*next confcall in September, skipping August
+
  
== 2010-09-24 07:00&nbsp;UTC ==
+
*collection of international press contacts<br>
 +
*get calendar from Louis
  
*TBD
+
== 2010-01-25 17:00 UTC<br>  ==
 +
 
 +
[http://marketing.openoffice.org/files/documents/70/4689/ooomarketingconfcall_20100125_1700_UTC.mp3 play MP3 recording]<br>
 +
 
 +
*background information on the ConfCalls
 +
*status updates
 +
**OpenOffice.org 3.2, localized press releases
 +
**OOoCon 2010 and (virtual?) OOoCon 2011
 +
**visual identity and branding meeting in Hamburg
 +
**updates on the MarCon contact page
 +
**removal of unneeded mailing lists
 +
*discussions
 +
**spending the marketing budget wisely
 +
**OpenOffice.org videos
 +
**future of the marketing blog
  
== Participants<br> ==
+
= Participants<br> =
  
 
In order to become more "visible" for other participants, please feel free to link to your picture below, so we have an impression on how you look like.<br>  
 
In order to become more "visible" for other participants, please feel free to link to your picture below, so we have an impression on how you look like.<br>  
Line 221: Line 220:
 
*[[User:Kynh|Katsuya Kobayashi]] ''Japanese Community''  
 
*[[User:Kynh|Katsuya Kobayashi]] ''Japanese Community''  
 
*[[User:Dsto|Daniel Stoni]] ''Swiss Community''
 
*[[User:Dsto|Daniel Stoni]] ''Swiss Community''
 +
*[[User:Pj|Peter Junge]], 'Marketing Project&nbsp;Co-Lead''
  
 
<br>
 
<br>

Latest revision as of 10:40, 7 July 2018

OOo Marketing Project

Please view the guidelines
before contributing.

Categories:

Pages:

Strategic Marketing Plan Pages:

Marketing.OpenOffice
Documentation note.png NOTE: The next Marketing ConfCall is deferred to an yet unknown point in time, due to staffing problems of the Marketing Project
Documentation note.png Looking for a list of phone conference services to host your own call? Then look at the Phone_Conferences page.

Introduction

Beginning with 2010, the OpenOffice.org Marketing Project will host regular phone conference calls. They are meant as a chance to discuss important topics live on the phone and have to be understood as enhancement of our main marketing mailing list. A subscription to this list is not mandatory, but recommended to be informed about ongoing projects that will be discussed during the call.

Audio of the conference might be recorded and made available afterwards, either in written or recorded form. If you are not comfortable with that, please contact the call moderator in advance.

We would like to thank...

...our sponsor talkyoo for hosting the OpenOffice.org Marketing Conference Calls free of charge. Thanks, folks, for this great support of the marketing project!

Confidentiality

Although these calls are for internal discussions, calls are public and everyone can join. Confidential discussions are therefore to be avoided and can be coordinated via private mailing lists if needed.

Some tips

  • at the beginning of the call, introduce yourself with a few sentences (name and role)
  • everytime when speaking, please mention your name, so people who are unfamiliar with your voice know who you are
  • please mute your microphone when you are not talking to reduce noise

Note to journalists and analysts

The calls are intended as internal communication for members of the OpenOffice.org marketing project. You are free to join, but be advised that no official statements will occur during the phone conferences. For interviews, articles and statements, please contact your local marketing representative or the marketing project leads.

The OpenOffice.org Marketing Project plans to have dedicated phone conferences for the press and analysts in the near future.

Dial-in instructions

  • Germany, Hamburg: +49 40 1 888 1000
  • Germany, Hamburg: +49 40 95 06 99 83
  • Germany, Munich: +49 89 96 16 08 69 0
  • Germany, Mobile (vistream): +49 15 70 333 6000
  • Belgium: +32 38 08 24 65
  • France, Paris: +33 170 743 070
  • Italy, Milano: +39 02 87 212 000
  • Italy, Rome: +39 06 888 12 000
  • Netherlands: +31 252 744 006
  • Austria: +43 13 11 02 01
  • Poland: +48 22 300 86 04
  • Spain: +34 911 822 733
  • Switzerland: +41 44 575 18 71
  • USA, Los Angeles: +1 347 416 5028
  • Denmark: +45 78 77 50 69
  • Australia: +61 29 19 12 602
  • Sweden: +46 8 40 30 96 98
  • Luxemburg: +352 20 88 11 38
  • Japan: +81 34 57 89 565
  • United Kingdom: +44 121 620 3 551
  • Ireland: +353 1 48 48 162
  • Skype: talkyoo_skype

The conference room number is 53 71 38. The PIN will be announced in time.
To switch to English voice prompts, press the star key (*) at the beginning.

We also recommend people to join the IRC channel #ooomarketing at irc.freenode.net during the conference.

In case of problems -- like the conference service being unavailable -- a note will be posted to our main marketing mailing list as well as on our IRC channel so please monitor one of them shortly before the call.

Collection of agenda items for upcoming calls

Feel free to add your agenda items for upcoming calls here and introduce them to the dev@marketing mailing list. Calls are planned to last not longer than 60 minutes.

  • questions
    • marketing analysis of download count (country, region, language)
    • best practice of community marketing for NLC project (cf: guide for enterprise with translated SCA, other license)
  • interviews at BSD talk , FLOSS Weekly
  • use of Twitter account and social networks, incl. StatusNet
  • OpenOffice.org Ambassadors/Campus Reps
  • 10th Anniversary Marketing material / logo ?

Archives of previous calls

Will be made available shortly after each call in the Marketing Project Documents & Files section.

2010-09-24 07:00 UTC

play MP3 recording

2010-07-21 14:00 UTC

play MP3 recording

2010-06-22 08:00 UTC

play MP3 recording

IMPORTANT NOISE WARNING: During the call, there has been some noise produced by errors on the phone line. Please hear this call only at a low volume, in order to protect your ears!

2010-05-27 08:00 UTC

play MP3 recording

  • introducing a new Marketing Co-Lead
  • report: status of OpenOffice.org 3.2.1
  • report: the Free Software Foundation and the OpenOffice.org Extension Repository
  • report: OpenOffice.org Conference
    • status of OOoCon 2010
    • changes and possible venues for OOoCon 2011
  • upcoming event: LinuxTag in June (Berlin, Germany)
  • upcoming event: AMOOCON in June (Rostock, Germany)
  • report: OpenOffice.org Summer Internship Programme started
  • action item: items for 10th anniversary
  • action item: collaterals with logo and symbol (esp. t-shirts)
  • action item: announcement for OpenOffice.org 3.2.1
  • action item: marketing session at OOoCon in Budapest
  • action item: Strategic Marketing Plan 2010
  • action item: splash screen contest for OpenOffice.org 3.3
  • discussion: using Status.Net ("identi.ca") for microblogging

2010-04-26 12:00 UTC

play MP3 recording

  • OOoCon 2010 and 2011
  • QA weekend in Essen, Germany
  • OOo Congress for Business and Administration in Munich, Germany
  • OOo Store update by Drew
  • Strategic Marketing Plan 2010
    • try to include Oracle marketing
    • start via wiki/mailing lists, followed by local language face2face meetings
    • first results at OOoCon, followed by a discussion at OOoCon
    • directly ask MarCons for contributions, also helps in seeing which MarCon is active or not
    • probably rebrand the "MarCon" to "Marketing Representative", as "contact" reads passive
  • splash screen contest -> we should also modify the start center according to the splash
  • personalized stamps -> especially in Hungary, in combination with postcards from OOoCon; ask postal services

2010-03-17 14:00 UTC

play MP3 recording

  • reports
    • report on CeBIT in Hannover
    • status of OOoCon 2010 and 2011
    • updates on German anti-fraud download campaign
    • invitation to Drupal Developer Days in Munich
    • draft of guidelines on marketing project funding nearly ready
    • Document Freedom Day Spanish Minisite
  • discussions
    • branding initiative and new logo
    • strategic marketing plan
    • official merchandising store
  • questions
    • list of important events

2010-02-17 16:00 UTC

play MP3 recording

reports

  • FOSDEM report
  • status of the funding guidelines
  • Open-Source-Treffen
  • updating the MarCon list
  • OpenOffice.org Business and Administration Congress
  • status of OOoCon 2011
  • MirrorBrain migration
  • download fraud in Germany

discussions

  • CeBIT funding
  • 20% market share

tasks

  • collection of international press contacts
  • get calendar from Louis

2010-01-25 17:00 UTC

play MP3 recording

  • background information on the ConfCalls
  • status updates
    • OpenOffice.org 3.2, localized press releases
    • OOoCon 2010 and (virtual?) OOoCon 2011
    • visual identity and branding meeting in Hamburg
    • updates on the MarCon contact page
    • removal of unneeded mailing lists
  • discussions
    • spending the marketing budget wisely
    • OpenOffice.org videos
    • future of the marketing blog

Participants

In order to become more "visible" for other participants, please feel free to link to your picture below, so we have an impression on how you look like.


Personal tools