Audiences

end users

Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
- Repeat slogan
- OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
- You can have a new release four times a year for free - not one every four years for a lot of money.
- For more info, go here / For download, go here
Charles Schulz
Thomas Krumbein

Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
Erwin Tenhumberg: social networks
Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
Graham Lauder: social networks
Graham Lauder: Google ads

We should concentrate on international (i.e. English) ads for this quarter.

Cor Nouws: "You tó can have the latest office-suite for free!"
Cor Nouws: "You tó can have the latest office software for free! Genuine."
Charles Schulz: "We enable participation. See how. OpenOffice.org"
Nikash V. Singh: "The best things in life are free. OpenOffice.org"
Clytie Siddall:
- "Free" means everyone can use it
- Free to install, Free to use, Free to everyone
- Cross-platform, 95 languages, No headaches
- Community software, Community support
- Save money, Save time, Keep all the features
- Any office format, Export to PDF, Email file, You choose
- [seagull icon etc.], Free
- The features you need, The compatibility you need, The support you need, All free
Graham Lauder:
- OpenOffice.org: Your Next Office Upgrade
- OpenOffice.org 2.3: Your latest Office Upgrade
Steven Shelton: "Open up." [possible trademark issue?]
Ian Lynch: "OpenOffice.org, bridging the digital divide"
Alan Lord: "The way out is open!"
André Wyrwa: http://qa.openoffice.org/issues/show_bug.cgi?id=65362