Marketing/Otto 2.0 club

Welcome to Otto's web 2.0 club

This project is a marketing strategy using the Otto's as a persona for pushing the branding and the information of OpenOffice.org into places that we haven't tap before. This will make an OOo entity on social networks, and web 2.0 presence.

Who is Otto?

Otto's birth was a bit of a controversy originally created by an education contest on getting a mascot for OOo. There was a large discussion whenever Otto was meant to represent OOo or just the education project, another controversy was the original OK sign which turned to be offensive in Brazil. Otto news also got us Slashdotted and soon became to be also another wave. After some polishing of the Otto mascot idea inspired a similar character, la moundette pushed by the french community.

Who are we targeting

This is sort of an adventure, the main people that we are targeting are social techie people but not really geeky. We want to present a face to interact and also to push a wider brand awareness.