Difference between revisions of "Marketing--ToDo"

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{{Marketing}}
 +
<noinclude>[[Category:Marketing]][[Category:To-Do]]</noinclude> < [[Marketing]]
 +
 
==Welcome==
 
==Welcome==
 
This page is intended for maintaining the Marketing ToDo List
 
This page is intended for maintaining the Marketing ToDo List
 
<br>
 
<br>
−
===Marketing ToDo List===
+
Here you will find copied all the items from the [[http://marketing.openoffice.org/todos.html#help Marketing ToDo]] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [[http://wiki.services.openoffice.org/wiki/Marketing#Marketing_wiki_usage here]].
 +
To add/change an item in a specific To-Do section use the '''edit''' link near each section's title. Also do not forget to discuss it [[http://wiki.services.openoffice.org/mwiki/index.php?title=Talk:Marketing--ToDo&action=edit here]] and on the dev@marketing.openoffice.org mailing list.
 +
<br><br>
 +
 
 +
==Marketing ToDo List==
 +
 
 +
<br>
 +
==== INTRODUCTION/PROJECT PLANNING ====
 +
===== What is OpenOffice.org Marketing Project? =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Develop and maintain OpenOffice.org marketing strategy.
 +
|
 +
2004-8
 +
|
 +
...
 +
|{{Bug|26489}}
 +
|}
 +
<br><br>
 +
 
 +
===== Organisation =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
[[http://native-lang.openoffice.org/servlets/SummarizeList?listName=com Native-Language Confederation communication list]]
 +
|
 +
ongoing
 +
|
 +
List used for communication between Marketing Project and Native-Language Projects.
 +
|
 +
...
 +
|-
 +
|
 +
[[http://bizdev.openoffice.org/consultants.html Consultants Directory]]
 +
|
 +
ongoing
 +
|
 +
Forms part of the BizDev Project.
 +
|
 +
...
 +
|-
 +
|
 +
*Maintain Contacts (MarCon) list
 +
|
 +
...
 +
|
 +
Completed. MarCon members subscribe to [Marcon] mailing list.
 +
|
 +
...
 +
|-
 +
|
 +
* Put up "how to get involved" instructions
 +
|
 +
ongoing
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Objectives =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Products =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Development Programme/Policies =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org
 +
|
 +
...
 +
|
 +
...
 +
|
 +
{{Bug|18872}}
 +
|}
 +
<br><br>
 +
 
 +
===== Marketing Policy =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Summary of Marketing Policy =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
----
 +
 
 +
==== OPENOFFICE.ORG THE PRODUCT ====
 +
===== General Product Description =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Technical Description =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Product Development Programme =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Product Support, Modifications and Upgrades =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Icons not very distinct
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|11805}}
 +
|-
 +
|
 +
Module's name
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|12009}}
 +
|-
 +
|
 +
No slide/picture show during install
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|15173}}
 +
|-
 +
|
 +
hubris of corel leaves only one migration choice ...
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|23738}}
 +
|}
 +
<br><br>
 +
 
 +
===== Strengths and Weaknesses =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
*Office suite comparison
 +
|
 +
...
 +
|
 +
Draft template spreadsheet available for collation of further data.
 +
|{{Bug|27348}}
 +
|-
 +
|
 +
*Security audit for OOo; Important for product comparisons
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|-
 +
|
 +
Text Left/Right alignment in a single Paragraph
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|14516}}
 +
|}
 +
<br><br>
 +
 
 +
----
 +
 
 +
==== OPENOFFICE.ORG THE COMMUNITY ====
 +
===== General Community Description =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Detailed Description =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
OSS Recommended Readings to add to the bibliography
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|4286}}
 +
|}
 +
<br><br>
 +
 
 +
===== Community Development Programme =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Native-Language Projects' Marketing Resources
 +
|
 +
ongoing
 +
|
 +
Follow and collate Native-Language Projects' resources.
 +
|{{Bug|27665}}
 +
|-
 +
|
 +
*Select publicity team for OOo 1.1
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|-
 +
|
 +
* Create press@ forwarding addresses for all languages.
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Community Support, Modifications and Upgrades =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Picture from LinuxWorld San Francisco
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|17954}}
 +
|}
 +
<br><br>
 +
 
 +
===== Strengths and Weaknesses =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
----
 +
 
 +
==== THE MARKET ====
 +
===== Introduction =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
OpenOffice.org/[[StarOffice]] Market Share Document
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|21674}}
 +
|}
 +
<br><br>
 +
 
 +
===== Potential Markets/Customers =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Online User Surveys
 +
|
 +
OOo 2.0
 +
|
 +
Includes multi-language surveys, voting, and polls.
 +
|{{Bug|28544}}
 +
|-
 +
|
 +
OOo Case Study Worksheet (in-depth version)
 +
|
 +
ongoing
 +
|
 +
In consultation with the [[http://bizdev.openoffice.org/ BizDev Project]].
 +
|{{Bug|18858}}
 +
|-
 +
|
 +
*Design Consultants Survey
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Target Markets =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Competitor Products =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Competitior Guides
 +
|
 +
ongoing
 +
|
 +
Myths and realities prepared from true false statements.
 +
|{{Bug|27642}}
 +
|}
 +
<br><br>
 +
 
 +
===== Complementary Products =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Complementary Communities =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
----
 +
 
 +
==== MARKETING STRATEGY ====
 +
===== Introduction =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Market Positioning =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Pricing/Value Policy =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Distribution =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Need way to purchase latest issue
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|15286}}
 +
|}
 +
<br><br>
 +
 
 +
===== Educational Institutions =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Setting up education mailing list and webpages
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|19759}}
 +
|-
 +
|
 +
Getting OO.org to students
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|15757}}
 +
|}
 +
<br><br>
 +
 
 +
===== Libraries =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
OpenOffice LendingCD in Libraries HOWTO
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|23357}}
 +
|}
 +
<br><br>
 +
 
 +
===== Other Segments =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
Rural Development Project implementing OOs
 +
|
 +
...
 +
|
 +
...
 +
|{{Bug|22590}}
 +
|}
 +
<br><br>
 +
 
 +
----
 +
 
 +
==== PROMOTION ====
 +
===== Introduction =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Image and Identity =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Special Promotions =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Conferences and Exhibitions =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Seminars =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Demonstrations =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Newsletters =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Sponsorship =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Press Advertising =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Radio Advertising =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Classified Advertising =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Television =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Public Relations =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Press Information and Releases =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
For the release of OOo 2.0.2:    [[Marketing-PR-OOo2.0.2]]
 +
 
 +
Information that can be given in a press release <br>
 +
or to your press contacts.
 +
|
 +
The beginning of March 2006
 +
|
 +
Final
 +
|
 +
...
 +
|-
 +
|
 +
For the release of OOo 2.0.3    [[Marketing-PR-OOo2.0.3]]
 +
 
 +
Information that can be given in a press release <br>
 +
or to your press contacts.
 +
|
 +
The end of May 2006
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Editorial Coverage =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Direct Mail =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Seminars/Training =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Supplier Publications =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== OpenOffice.org Newsletter =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Information to Sun Microsystems =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Promotions With Distributors/Suppliers =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Website =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Directories =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Online Elements (e.g. reciprocal links) =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Marketing Material =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
What can be used to replace Outlook?:    [[Marketing-Material-ReplaceOutlook]]
 +
 
 +
OOo currently doesn't have a e-mail and/or calendar application.
 +
 
 +
This information helps to find alternatives.
 +
...
 +
|
 +
...
 +
|
 +
Draft
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Buttons =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Business Stationery and Cards =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Posters =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Flyers =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== Brochures =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== CD Artwork =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
===== New Contacts =====
 +
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top
 +
|'''ITEM'''
 +
|'''DEADLINE'''
 +
|'''STATUS'''
 +
|'''ISSUE TRACKER'''
 +
|-
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|
 +
...
 +
|}
 +
<br><br>
 +
 
 +
 
 +
 
 +
----

Latest revision as of 09:23, 3 April 2008

OOo Marketing Project

Please view the guidelines
before contributing.

Categories:

Pages:

Strategic Marketing Plan Pages:

Projects on this Wiki: (edit list)
Marketing.OpenOffice
View or edit this template.
< Marketing

Contents

Welcome

This page is intended for maintaining the Marketing ToDo List
Here you will find copied all the items from the [Marketing ToDo] from the OOo website. Use the links in the contents table to jump to the category that interests you. If you want to contribute with something please follow the general guidelines located [here]. To add/change an item in a specific To-Do section use the edit link near each section's title. Also do not forget to discuss it [here] and on the dev@marketing.openoffice.org mailing list.

Marketing ToDo List


INTRODUCTION/PROJECT PLANNING

What is OpenOffice.org Marketing Project?
ITEM DEADLINE STATUS ISSUE TRACKER

Develop and maintain OpenOffice.org marketing strategy.

2004-8

...

Issue 26489



Organisation
ITEM DEADLINE STATUS ISSUE TRACKER

[Native-Language Confederation communication list]

ongoing

List used for communication between Marketing Project and Native-Language Projects.

...

[Consultants Directory]

ongoing

Forms part of the BizDev Project.

...

  • Maintain Contacts (MarCon) list

...

Completed. MarCon members subscribe to [Marcon] mailing list.

...

  • Put up "how to get involved" instructions

ongoing

...

...



Objectives
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Products
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Development Programme/Policies
ITEM DEADLINE STATUS ISSUE TRACKER

Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org

...

...

Issue 18872



Marketing Policy
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Summary of Marketing Policy
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



OPENOFFICE.ORG THE PRODUCT

General Product Description
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Technical Description
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Product Development Programme
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Product Support, Modifications and Upgrades
ITEM DEADLINE STATUS ISSUE TRACKER

Icons not very distinct

...

...

Issue 11805

Module's name

...

...

Issue 12009

No slide/picture show during install

...

...

Issue 15173

hubris of corel leaves only one migration choice ...

...

...

Issue 23738



Strengths and Weaknesses
ITEM DEADLINE STATUS ISSUE TRACKER
  • Office suite comparison

...

Draft template spreadsheet available for collation of further data.

Issue 27348
  • Security audit for OOo; Important for product comparisons

...

...

...

Text Left/Right alignment in a single Paragraph

...

...

Issue 14516



OPENOFFICE.ORG THE COMMUNITY

General Community Description
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Detailed Description
ITEM DEADLINE STATUS ISSUE TRACKER

OSS Recommended Readings to add to the bibliography

...

...

Issue 4286



Community Development Programme
ITEM DEADLINE STATUS ISSUE TRACKER

Native-Language Projects' Marketing Resources

ongoing

Follow and collate Native-Language Projects' resources.

Issue 27665
  • Select publicity team for OOo 1.1

...

...

...

  • Create press@ forwarding addresses for all languages.

...

...

...



Community Support, Modifications and Upgrades
ITEM DEADLINE STATUS ISSUE TRACKER

Picture from LinuxWorld San Francisco

...

...

Issue 17954



Strengths and Weaknesses
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



THE MARKET

Introduction
ITEM DEADLINE STATUS ISSUE TRACKER

OpenOffice.org/StarOffice Market Share Document

...

...

Issue 21674



Potential Markets/Customers
ITEM DEADLINE STATUS ISSUE TRACKER

Online User Surveys

OOo 2.0

Includes multi-language surveys, voting, and polls.

Issue 28544

OOo Case Study Worksheet (in-depth version)

ongoing

In consultation with the [BizDev Project].

Issue 18858
  • Design Consultants Survey

...

...

...



Target Markets
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Competitor Products
ITEM DEADLINE STATUS ISSUE TRACKER

Competitior Guides

ongoing

Myths and realities prepared from true false statements.

Issue 27642



Complementary Products
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Complementary Communities
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



MARKETING STRATEGY

Introduction
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Market Positioning
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Pricing/Value Policy
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Distribution
ITEM DEADLINE STATUS ISSUE TRACKER

Need way to purchase latest issue

...

...

Issue 15286



Educational Institutions
ITEM DEADLINE STATUS ISSUE TRACKER

Setting up education mailing list and webpages

...

...

Issue 19759

Getting OO.org to students

...

...

Issue 15757



Libraries
ITEM DEADLINE STATUS ISSUE TRACKER

OpenOffice LendingCD in Libraries HOWTO

...

...

Issue 23357



Other Segments
ITEM DEADLINE STATUS ISSUE TRACKER

Rural Development Project implementing OOs

...

...

Issue 22590



PROMOTION

Introduction
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Image and Identity
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Special Promotions
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Conferences and Exhibitions
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Seminars
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Demonstrations
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Newsletters
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Sponsorship
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Press Advertising
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Radio Advertising
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Classified Advertising
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Television
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Public Relations
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Press Information and Releases
ITEM DEADLINE STATUS ISSUE TRACKER

For the release of OOo 2.0.2: Marketing-PR-OOo2.0.2

Information that can be given in a press release
or to your press contacts.

The beginning of March 2006

Final

...

For the release of OOo 2.0.3 Marketing-PR-OOo2.0.3

Information that can be given in a press release
or to your press contacts.

The end of May 2006

...

...



Editorial Coverage
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Direct Mail
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Seminars/Training
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Supplier Publications
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



OpenOffice.org Newsletter
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Information to Sun Microsystems
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Promotions With Distributors/Suppliers
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Website
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Directories
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Online Elements (e.g. reciprocal links)
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Marketing Material
ITEM DEADLINE STATUS ISSUE TRACKER

What can be used to replace Outlook?: Marketing-Material-ReplaceOutlook

OOo currently doesn't have a e-mail and/or calendar application.

This information helps to find alternatives. ...

...

Draft

...



Buttons
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Business Stationery and Cards
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Posters
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Flyers
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



Brochures
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



CD Artwork
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...



New Contacts
ITEM DEADLINE STATUS ISSUE TRACKER

...

...

...

...




Retrieved from "https://wiki.openoffice.org/w/index.php?title=Marketing--ToDo&oldid=72410"
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