Difference between revisions of "Marketing--ToDo"
m (→Strengths and Weaknesses) |
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− | ====INTRODUCTION/PROJECT PLANNING==== | + | ==== INTRODUCTION/PROJECT PLANNING ==== |
− | =====What is OpenOffice.org Marketing Project?===== | + | ===== What is OpenOffice.org Marketing Project? ===== |
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− | =====Organisation===== | + | ===== Organisation ===== |
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<br><br> | <br><br> | ||
− | =====Objectives===== | + | ===== Objectives ===== |
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<br><br> | <br><br> | ||
− | =====Products===== | + | ===== Products ===== |
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<br><br> | <br><br> | ||
− | =====Development Programme/Policies===== | + | ===== Development Programme/Policies ===== |
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<br><br> | <br><br> | ||
− | =====Marketing Policy===== | + | ===== Marketing Policy ===== |
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<br><br> | <br><br> | ||
− | =====Summary of Marketing Policy===== | + | ===== Summary of Marketing Policy ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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---- | ---- | ||
− | ====OPENOFFICE.ORG THE PRODUCT==== | + | ==== OPENOFFICE.ORG THE PRODUCT ==== |
− | =====General Product Description===== | + | ===== General Product Description ===== |
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<br><br> | <br><br> | ||
− | =====Technical Description===== | + | ===== Technical Description ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Product Development Programme===== | + | ===== Product Development Programme ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Product Support, Modifications and Upgrades===== | + | ===== Product Support, Modifications and Upgrades ===== |
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Strengths and Weaknesses===== | + | ===== Strengths and Weaknesses ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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---- | ---- | ||
− | ====OPENOFFICE.ORG THE COMMUNITY==== | + | ==== OPENOFFICE.ORG THE COMMUNITY ==== |
− | =====General Community Description===== | + | ===== General Community Description ===== |
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<br><br> | <br><br> | ||
− | =====Detailed Description===== | + | ===== Detailed Description ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Community Development Programme===== | + | ===== Community Development Programme ===== |
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|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Community Support, Modifications and Upgrades===== | + | ===== Community Support, Modifications and Upgrades ===== |
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
|'''ITEM''' | |'''ITEM''' | ||
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<br><br> | <br><br> | ||
− | =====Strengths and Weaknesses===== | + | ===== Strengths and Weaknesses ===== |
{| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
|'''ITEM''' | |'''ITEM''' | ||
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|} | |} | ||
<br><br> | <br><br> | ||
+ | |||
+ | ---- | ||
+ | |||
+ | ==== THE MARKET ==== | ||
+ | ===== Introduction ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | OpenOffice.org/StarOffice Market Share Document | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=21674 21674]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Potential Markets/Customers ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | Online User Surveys | ||
+ | | | ||
+ | OOo 2.0 | ||
+ | | | ||
+ | Includes multi-language surveys, voting, and polls. | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=28544 28544]] | ||
+ | |- | ||
+ | | | ||
+ | OOo Case Study Worksheet (in-depth version) | ||
+ | | | ||
+ | ongoing | ||
+ | | | ||
+ | In consultation with the [[http://bizdev.openoffice.org/ BizDev Project]]. | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=18858 18858]] | ||
+ | |- | ||
+ | | | ||
+ | *Design Consultants Survey | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Target Markets ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Competitor Products ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | Competitior Guides | ||
+ | | | ||
+ | ongoing | ||
+ | | | ||
+ | Myths and realities prepared from true false statements. | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=27642 27642]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Complementary Products ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Complementary Communities ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ---- | ||
+ | |||
+ | ==== MARKETING STRATEGY ==== | ||
+ | ===== Introduction ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Market Positioning ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Pricing/Value Policy ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Distribution ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | Need way to purchase latest issue | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=15286 15286]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Educational Institutions ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | Setting up education mailing list and webpages | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=19759 19759]] | ||
+ | |- | ||
+ | | | ||
+ | Getting OO.org to students | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=15757 15757]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Libraries ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | OpenOffice LendingCD in Libraries HOWTO | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=23357 23357]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ===== Other Segments ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | Rural Development Project implementing OOs | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | [[http://www.openoffice.org/issues/show_bug.cgi?id=22590 22590]] | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ---- | ||
+ | |||
+ | ==== PROMOTION ==== | ||
+ | ===== General Community Description ===== | ||
+ | {| border=1 cellspacing=0 cellpadding=5 width=100% valign=top | ||
+ | |'''ITEM''' | ||
+ | |'''DEADLINE''' | ||
+ | |'''STATUS''' | ||
+ | |'''ISSUE TRACKER''' | ||
+ | |- | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | | | ||
+ | ... | ||
+ | |} | ||
+ | <br><br> | ||
+ | |||
+ | ---- |
Revision as of 13:02, 6 February 2006
Contents
Welcome
This page is intended for maintaining the Marketing ToDo List
Marketing ToDo List
INTRODUCTION/PROJECT PLANNING
What is OpenOffice.org Marketing Project?
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Develop and maintain OpenOffice.org marketing strategy. |
2004-8 |
... |
[26489] |
Organisation
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
ongoing |
List used for communication between Marketing Project and Native-Language Projects. |
... | |
ongoing |
Forms part of the BizDev Project. |
... | |
|
... |
Completed. MarCon members subscribe to [Marcon] mailing list. |
... |
|
ongoing |
... |
... |
Objectives
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Products
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Development Programme/Policies
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Archives in PDF - Useful for Analysis - Search - Dev@Marketing.OpenOffice.org |
... |
... |
[18872] |
Marketing Policy
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Summary of Marketing Policy
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
OPENOFFICE.ORG THE PRODUCT
General Product Description
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Technical Description
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Product Development Programme
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Product Support, Modifications and Upgrades
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Icons not very distinct |
... |
... |
[11805] |
Module's name |
... |
... |
[12009] |
No slide/picture show during install |
... |
... |
[15173] |
hubris of corel leaves only one migration choice ... |
... |
... |
[23738] |
Strengths and Weaknesses
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
|
... |
Draft template spreadsheet available for collation of further data. |
[27348] |
|
... |
... |
... |
Text Left/Right alignment in a single Paragraph |
... |
... |
[14516] |
OPENOFFICE.ORG THE COMMUNITY
General Community Description
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Detailed Description
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
OSS Recommended Readings to add to the bibliography |
... |
... |
[4286] |
Community Development Programme
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Native-Language Projects' Marketing Resources |
ongoing |
Follow and collate Native-Language Projects' resources. |
[27665] |
|
... |
... |
... |
|
... |
... |
... |
Community Support, Modifications and Upgrades
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Picture from LinuxWorld San Francisco |
... |
... |
[17954] |
Strengths and Weaknesses
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
THE MARKET
Introduction
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
OpenOffice.org/StarOffice Market Share Document |
... |
... |
[21674] |
Potential Markets/Customers
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Online User Surveys |
OOo 2.0 |
Includes multi-language surveys, voting, and polls. |
[28544] |
OOo Case Study Worksheet (in-depth version) |
ongoing |
In consultation with the [BizDev Project]. |
[18858] |
|
... |
... |
... |
Target Markets
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Competitor Products
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Competitior Guides |
ongoing |
Myths and realities prepared from true false statements. |
[27642] |
Complementary Products
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Complementary Communities
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
MARKETING STRATEGY
Introduction
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Market Positioning
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Pricing/Value Policy
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |
Distribution
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Need way to purchase latest issue |
... |
... |
[15286] |
Educational Institutions
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Setting up education mailing list and webpages |
... |
... |
[19759] |
Getting OO.org to students |
... |
... |
[15757] |
Libraries
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
OpenOffice LendingCD in Libraries HOWTO |
... |
... |
[23357] |
Other Segments
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
Rural Development Project implementing OOs |
... |
... |
[22590] |
PROMOTION
General Community Description
ITEM | DEADLINE | STATUS | ISSUE TRACKER |
... |
... |
... |
... |