Difference between revisions of "Logo Usage Guidelines"

From Apache OpenOffice Wiki
Jump to: navigation, search
(added categories)
(added reduced whitespace and font paragraphs)
Line 177: Line 177:
 
==== reduced whitespace for project internal usage ====
 
==== reduced whitespace for project internal usage ====
  
to be done ....
+
This part has been discussed controversely on our [[Branding_Mailing_List|mailing list]], but especially in the [[NLC|Native-Language Confederation]] there has been positive feedback for the following proposal:
 +
 
 +
For [http://projects.openoffice.org/accepted.html Accepted Projects of OpenOffice.org] as well as [http://projects.openoffice.org/native-lang.html Native-Language Projects of OpenOffice.org] a reduced whitespace of half the height of the "O" should allow to add their project name or other text like slogans under a horizontal line below the logo.
 +
 
 +
[[File:Subline_proposal.png|300px]] [[File:Example-logo-nlc-with-line.png]]
 +
 
 +
The NLC projects are eagerly awaiting a decision by the trademark holder's legal compartment about adding their iso codes to the logo in the same position as on their URL:
 +
 
 +
[[File:NLC_logo_proposal.png|450px]]
 +
 
 +
Until now there has not been any decision, so this part might be removed later on.
 +
 
 +
 
 +
One singular exception is the [[OOo_Conference_Logos|OOoCon logo]], the logo for the annual OpenOffice.org Conference.
 +
Here the logo is extended by a graphical element, not only by text. Half the height of the "O" defines for this logo a whitespace area around every single part of the logo instead of creating a rectangle with lot of whitespace at the right upper corner. This allows the creation of balanced OOoCon logos where the graphic is just an addition to the logo :
 +
 
 +
[[File:OOoCon_proposal.png|300px]]
  
  
Line 183: Line 199:
 
==== accompanying font ====
 
==== accompanying font ====
  
to be done ....
+
As the logo font itself is a proprietary one, an open font has been searched to allow combinations of the logo with accompagnying text. The font nearest to our ideals is [http://mplus-fonts.sourceforge.jp/mplus-outline-fonts/design/index-en.html#prop M plus 1p] with broad support of non-Latin areas in Unicode.
[[Category:Marketing]][[Category:Art]]
+
 
 +
[[File:Test-m-plus-font-OOo.jpg|450px]] [[File:M_plus_1p_numbers.PNG|300px]]
 +
 
 +
If a designer is able to do so, we recommend to round the rectangular dots in the font when creating a graphical work containing this font.
 +
 
 +
[[Category: Branding]][[Category:Marketing]][[Category:Art]]

Revision as of 21:43, 21 September 2010

This page is in a DRAFT state! Modifications will take place WITHOUT ANY FURTHER NOTICE!
Don't rely on information given here if you need guidelines for your work. Even if the discussion about the content of this page is in a final stage, major changes might become true during the next days or weeks. Please join the discussions on our mailing list if you want to take part in these decisions.


WHAT : What do we mean by talking about the OpenOffice.org logo?

This is the present OpenOffice.org logo:


Ooo-main-logo-2col 200px.gif Copyright © 2010, Oracle and/or its affiliates. All rights reserved.


IF : Are you allowed to use the logo?

Because of the necessity to protect the brand OpenOffice.org our logo is not licensed under an open source license. As it is trademarked you are allowed to use it if you follow the OpenOffice.org Trademark Policy asking you to use our brand only to refer to our product and our community.


HOW : In which surroundings should you use the logo?

Our logo should be presented in a way that refers to our product and/or our community in a respectful and not misleading way. At the same time we want to strengthen the OpenOffice.org brand by providing a consistent visual impression of our logo.

We want to achieve these goals by the rules and recommendations brought together in these guidelines:

Logo colors and background

Documentation caution.png Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.

The OpenOffice.org logo consists of these colors:

Ooo-main-logo-2col 200px.gif
Blue Black
HEX # 0E85CD # 000000
RGB 14, 133, 205 0, 0, 0
CMYK not yet defined not yet defined
Pantone not yet defined not yet defined


The logo works best on a white background, but it can be placed on light blue background too, if the blue tone fits to our logo's color and is light enough to keep the contrast to the logo.

For darker backgrounds we provide an inverted (white only) logo, that can be positioned on backgrounds in the logo colors: Black (#000000) and Blue (#0E85CD).

OOo colors.png

Different colored backgrounds to the logo or gradients extending the light blue background (#ECF5FB) should be avoided. Use a white area behind the logo instead.

New logo use appropriate bg1.png New logo use appropriate bg2.png

We provide two more versions of our logo for special use-cases: Black only for monochrome printing without any other colors and Grey/Black for greylevel printers. Please be aware that only the Blue/Black logo is the original OpenOffice.org logo that should be used wherever possible.

Logo OOo bw.png
Logo-greyscale.png
Black only Grey (55%) Black
HEX # 000000 # 717171 # 000000
RGB 0, 0, 0 113, 113, 113 0, 0, 0
CMYK not yet defined not yet defined not yet defined
Pantone not yet defined not yet defined not yet defined
Percentage Black 100% 55% 100%


As already defined in the Trademark Policy the logo is not allowed to be modified. This includes changes in color or shades, outlines and sub- or superposed images as well as aspect ratio and (re)moving parts of the logo:

Never change the color of the logo or use different shades.

Logo-do-not-change-colors.png Logo-do-not-use-tinted-versions.png

Never outline the logo.

Logo-do-not-outline.png

Do not place any imagery inside the logo.

Logo-do-not-place-imagery.png


Never stretch the logo from it's original form but respect its aspect ratio.

New logo dont stretch1.png New logo dont stretch2.png


Do not place the gulls on a different place.

New logo dont move elements.png

Do not remove the ™ (trademark symbol)

Logo-do-not-remove-trademark.png


Minimal Logo Size

Our logo should be able to be recognized at first sight, so we ask you not to reduce it's size to less than 100x30 pixel in digital media and 35x11 mm when printed.


Logo min 100.png

100 x 30 pixel (35 x 11 mm)

Some material is normally looked at from larger distances (like posters). Here larger sizes might be appropriate, but defining these sizes not easy.

As a rough estimation try to hide the logo behind a pencil held with straight arm. If the logo can't be covered by the pencil, it is large enough.


Every graphical element needs some space around it to be recognized as independent element. For the OpenOffice.org logo the minimum space around the text and the gulls is as large as the height of the large "O".

Logo whitespace.png

If you use the logo on a closed area around it, it is recommended to add a rounded rectangle around the minimal whitespace (half the height of the "0" to any side, reaching the rectangular whitespace at the corners).

For visual balance the "TM" sign is not part of the area that should be surrounded by the whitespace. The right border is one "O" height right of the utmost part of the "g".

Even if leaving an empty area behind the logo is described as "whitespace", a few other colors (like light blue) can be used as background, as you can read above.


reduced whitespace for project internal usage

This part has been discussed controversely on our mailing list, but especially in the Native-Language Confederation there has been positive feedback for the following proposal:

For Accepted Projects of OpenOffice.org as well as Native-Language Projects of OpenOffice.org a reduced whitespace of half the height of the "O" should allow to add their project name or other text like slogans under a horizontal line below the logo.

Subline proposal.png Example-logo-nlc-with-line.png

The NLC projects are eagerly awaiting a decision by the trademark holder's legal compartment about adding their iso codes to the logo in the same position as on their URL:

NLC logo proposal.png

Until now there has not been any decision, so this part might be removed later on.


One singular exception is the OOoCon logo, the logo for the annual OpenOffice.org Conference. Here the logo is extended by a graphical element, not only by text. Half the height of the "O" defines for this logo a whitespace area around every single part of the logo instead of creating a rectangle with lot of whitespace at the right upper corner. This allows the creation of balanced OOoCon logos where the graphic is just an addition to the logo :

OOoCon proposal.png


accompanying font

As the logo font itself is a proprietary one, an open font has been searched to allow combinations of the logo with accompagnying text. The font nearest to our ideals is M plus 1p with broad support of non-Latin areas in Unicode.

Test-m-plus-font-OOo.jpg M plus 1p numbers.PNG

If a designer is able to do so, we recommend to round the rectangular dots in the font when creating a graphical work containing this font.

Personal tools