Difference between revisions of "Design Artwork and Branding Project Proposal"
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| − | {{DISPLAYTITLE:New OOo Project Proposal: Design, Artwork and Branding Project}} | + | {{DISPLAYTITLE:New OOo Project Proposal: Design, Artwork and Branding Project}} |
{| align="right" | {| align="right" | ||
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| __TOC__ | | __TOC__ | ||
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| − | This page is | + | {{Documentation/Note|This page is intended to collect thoughts and ideas. Please add yours!}} |
| − | The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place | + | This page is meant to collect thoughts and ideas leading to a new OpenOffice.org incubator project. The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place referring to OpenOffice.org. |
| − | The project's working title is (until anybody comes up with a better name) | + | The project's working title is (until anybody comes up with a better name) ... |
| − | = Design, Artwork and Branding Project = | + | = Design, Artwork and Branding Project = |
| − | == Main directive == | + | == Main directive == |
| − | + | ||
| − | + | This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community. | |
| − | === | + | == Actions to be taken == |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
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| − | + | === First steps === | |
| − | * | + | *Contact the existing projects actually working on the area of visual identity and branding: |
| + | **'''OOo design team at Sun''': Definition of the present style ("Galaxy")for branding / visual design of the product and creation of the majority of graphical elements in the product. | ||
| + | **'''Art''': Creation of marketing material and other artwork based on the splash screen and other branding elements. | ||
| + | **'''Website''': Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions. | ||
| + | **'''Marketing''': Usage of artwork created by the Art Project for online and and printed representation. | ||
| + | **'''User Experience''': Feedback of the general users and specified target groups on branding and visual identity. | ||
| + | **'''Native Language''': Localized artwork on website, other online and printed material in native language. | ||
| + | **'''Documentation''': Design of the official OOo documentation. | ||
| + | **'''User Interface''': Menues, buttons and windows inside OOo. | ||
| − | === After establishing the new project === | + | *Find people from all these projects interested in working together on design and branding topics as representatives of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects. |
| − | * Determine the general goals for visual design. | + | |
| − | * Revise present artwork and design elements with regards to their usability for a general branding design. | + | *Proposal and creation of the new project. |
| − | * Define a general visual design and branding style. | + | |
| + | === After establishing the new project === | ||
| + | |||
| + | *Determine the general goals for visual design. | ||
| + | *Revise present artwork and design elements with regards to their usability for a general branding design. | ||
| + | *Define a general visual design and branding style. | ||
=== Next activities === | === Next activities === | ||
| − | |||
| − | |||
| − | |||
| − | |||
| − | + | *Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org. | |
| − | * | + | *According to this style all necessary artwork has to be created. |
| − | * | + | *Spread this artwork to all the projects involved in branding and visual design (see above). |
| − | * | + | *Establish this style all the places where OpenOffice.org is represented by visual means. |
| + | === Continuous work === | ||
| − | == People interested in active contribution == | + | *Re-evaluate iteratively the visual goals of OpenOffice.org. |
| − | {| | + | *Decide about possible design updates with major product changes. |
| − | + | *Keep the artwork, the places where it is used and the style guide up-to-date. | |
| − | + | ||
| − | + | == More information == | |
| − | + | * [http://www.openoffice.org/about_us/protocols_proposing.html Information: How to propose new projects?] | |
| + | |||
| + | == People interested in active contribution == | ||
| + | |||
| + | {| class="prettytable" border="1" | ||
|- | |- | ||
| − | |bedipp | + | ! OOo user name |
| − | |Bernhard Dippold | + | ! real name |
| − | |art, marketing, (website, UX) | + | ! active in other projects |
| − | |organizing and coordinating with other projects | + | ! interested in |
| + | ! comment | ||
| + | |- | ||
| + | | bedipp | ||
| + | | Bernhard Dippold | ||
| + | | art, marketing, (website, UX) | ||
| + | | organizing and coordinating with other projects | ||
| + | | | ||
| + | |- | ||
| + | | [[User:ChristophNoack|ChristophNoack]] | ||
| + | | Christoph Noack | ||
| + | | [http://ux.openoffice.org UX] | ||
| + | | representing UX interests | ||
| + | | visual design is an essential part of what the user experiences when using the product and our services | ||
|} | |} | ||
| − | |||
[[Category:Art]] | [[Category:Art]] | ||
Revision as of 22:15, 26 November 2009
This page is meant to collect thoughts and ideas leading to a new OpenOffice.org incubator project. The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place referring to OpenOffice.org.
The project's working title is (until anybody comes up with a better name) ...
Design, Artwork and Branding Project
Main directive
This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community.
Actions to be taken
First steps
- Contact the existing projects actually working on the area of visual identity and branding:
- OOo design team at Sun: Definition of the present style ("Galaxy")for branding / visual design of the product and creation of the majority of graphical elements in the product.
- Art: Creation of marketing material and other artwork based on the splash screen and other branding elements.
- Website: Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions.
- Marketing: Usage of artwork created by the Art Project for online and and printed representation.
- User Experience: Feedback of the general users and specified target groups on branding and visual identity.
- Native Language: Localized artwork on website, other online and printed material in native language.
- Documentation: Design of the official OOo documentation.
- User Interface: Menues, buttons and windows inside OOo.
- Find people from all these projects interested in working together on design and branding topics as representatives of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects.
- Proposal and creation of the new project.
After establishing the new project
- Determine the general goals for visual design.
- Revise present artwork and design elements with regards to their usability for a general branding design.
- Define a general visual design and branding style.
Next activities
- Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org.
- According to this style all necessary artwork has to be created.
- Spread this artwork to all the projects involved in branding and visual design (see above).
- Establish this style all the places where OpenOffice.org is represented by visual means.
Continuous work
- Re-evaluate iteratively the visual goals of OpenOffice.org.
- Decide about possible design updates with major product changes.
- Keep the artwork, the places where it is used and the style guide up-to-date.
More information
People interested in active contribution
| OOo user name | real name | active in other projects | interested in | comment |
|---|---|---|---|---|
| bedipp | Bernhard Dippold | art, marketing, (website, UX) | organizing and coordinating with other projects | |
| ChristophNoack | Christoph Noack | UX | representing UX interests | visual design is an essential part of what the user experiences when using the product and our services |
