Difference between revisions of "Design Artwork and Branding Project Proposal"

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{{DISPLAYTITLE:New OOo Project Proposal: Design, Artwork and Branding Project}}
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== People interested in active contribution ==
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{| align="right"
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| __TOC__
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This page is meant to collect thoughts and ideas leading to a new OpenOffice.org project.
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The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place refering to OpenOffice.org.
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The project's working title is (until anybody comes up with a better name):
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= Design, Artwork and Branding Project =
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== Main directive ==
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This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community.
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== Actions to be taken ==
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=== First steps ===
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* Contact the existing projects actually working on the area of visual identity and branding:
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** '''OOo design team at Sun''': Defining the present style ("Galaxy")for branding / visual design of the product.
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** '''Art''': Creation of marketing material and other artwork based on the splash screen and other branding elements.
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** '''Website''': Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions.
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** '''Marketing''': Usage of artwork created by the Art Project for online and and printed representation.
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** '''User Experience''': Feedback of the general users and specified target groups on branding and visual identity.
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** '''Native Language''': Localized artwork on website, other online and printed material in native language.
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** '''Documentation''': Design of the official OOo documentation.
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** '''User Interface''': Menues, buttons and windows inside OOo.
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* Find people from all these projects interested in working together on design and branding topics as representants of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects.
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* Proposal and creation of the new project.
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=== After establishing the new project ===
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* Determine the general goals for visual design.
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* Revise present artwork and design elements with regards to their usability for a general branding design.
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* Define a general visual design and branding style.
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=== Next activities ===
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* Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org.
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* According to this style all necessary artwork has to be created.
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* Spread this artwork to all the projects involved in branding and visual design (see above).
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* Establish this style all the places where OpenOffice.org is represented by visual means.
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=== Continuous work ===
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* Re-evaluate interatively the visual goals of OpenOffice.org.
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* Decide about possible design updates with major product changes.
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* Keep the artwork, the places where it is used and the style guide up-to-date.
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== People interested in active contribution ==
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{| class="prettytable" border="1"
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{| border="1" cellpadding="10"
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!OOo name
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!real name
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!active in other projects
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!interested in
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|-
 
|-
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|bedipp
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! OOo user name (NAME@openoffice.org)
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|Bernhard Dippold
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! wiki user name
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|art, marketing, (website, UX)
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! real name
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|organizing and coordinating with other projects
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! active in other projects
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! interested in
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! comment
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|-
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| bedipp  
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| [[User:BeDipp|BeDipp]]
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| Bernhard Dippold  
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| art, marketing, (website, UX)  
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| organizing and coordinating with other projects
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|
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|-
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| christophnoack
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| [[User:ChristophNoack|ChristophNoack]]
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| Christoph Noack
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| [http://ux.openoffice.org UX]
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| representing UX interests
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| visual design is an essential part of what the user experiences when using the product and our services
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|
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|-
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| ivantm
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| [[User:Ivanm|Ivanm]]
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| Ivan Miskovic
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| art, website and (to a lesser extent) UX
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| making OOo look great in every possible way
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| a strong and consistent visual identity will see more downloads, website visitors, etc.
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|
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|-
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| overkill
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| [[User:Overkill|Overkill]]
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| Nikash Singh
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| Art
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| Contributing graphics and generally helping out
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| The hard work done throughout OOo should be reflected in a new, equally impressive, consistent Design.
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|
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|-
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| jensgh
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| [[User:JensGH|JensGH]]
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| Jens Habermann
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| Art, Marketing
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| everything graphics
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|
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|-
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| Chs
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| [[user:Chs|Chs]]
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| Charles-H. Schulz
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| NLC, ODF@WWW
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| Got some "skunkworks" going on at the ODF@www project, incl. the "Pinneberg Files" (check out this wiki) and this initiative cannot ignore this one :-)
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|-
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| rosana_a
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| [[User:rosana_a|rosana_a]]
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| Rosana Ardila
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| Marketing
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| interested in a consistent and strong OOo branding
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|
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|-
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| maple1249
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| [[User:maple1249|maple1249]]
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| Connor Montgomery
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| [http://ux.openoffice.org UX]
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| Website, UI, and UX in particular, but open to anything!
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| Visual design/UI is the first impression we make on the user(s). The more enjoyable/consistent we make it, the more users we have the ability to not only get, but keep as permanent users.
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|-
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| ismaelgrammenidis
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| [[User:Ismaelgrammenidis|Ismaelgrammenidis]]
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| Ismaël Grammenidis
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| nl, fr
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| Web Design, Visual Identity (branding)
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| Create a consistent and strong visual identity on international and local (native language) level.
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|-
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| yorick_
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| [[User:Yorick|Yorick]]
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| Graham Lauder
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| Marketing, Website, UX
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| Interested in Strong vibrant branding, particularly from a Marketing point of view
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| OOo is an internet based product.  Users, to interface with OOo, in the vast majority of cases, first have to come via the internet to connect with the community, to learn about, to download. There are no bright display stands in shops, no fancy packaging, no high visibility multimedia marketing campaigns and therefore we are dealing with a different branding paradigm. Different elements of the branding become more important.  Despite assertions to the contrary the internet is a text based medium, in this paradigm therefore, the most recognisable branding elements are not the gulls or the colours but two strings of text. One with 14 text characters including 2 uppercase Os: "OpenOffice.org" and one with 3 characters: two uppercase Os and 1 lower case: "OOo". Any visual branding has to leverage this basic fact
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|-
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| Mirek2
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| [[User:Mirek2|Mirek2]]
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| Miroslav Mazel
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| UX, marketing, website
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| pretty much anything: art, proposals, discussion, ...
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[[Category:Art]]
 
[[Category:Art]]

Latest revision as of 10:30, 10 April 2010

People interested in active contribution

OOo user name (NAME@openoffice.org) wiki user name real name active in other projects interested in comment
bedipp BeDipp Bernhard Dippold art, marketing, (website, UX) organizing and coordinating with other projects
christophnoack ChristophNoack Christoph Noack UX representing UX interests visual design is an essential part of what the user experiences when using the product and our services
ivantm Ivanm Ivan Miskovic art, website and (to a lesser extent) UX making OOo look great in every possible way a strong and consistent visual identity will see more downloads, website visitors, etc.
overkill Overkill Nikash Singh Art Contributing graphics and generally helping out The hard work done throughout OOo should be reflected in a new, equally impressive, consistent Design.
jensgh JensGH Jens Habermann Art, Marketing everything graphics
Chs Chs Charles-H. Schulz NLC, ODF@WWW Got some "skunkworks" going on at the ODF@www project, incl. the "Pinneberg Files" (check out this wiki) and this initiative cannot ignore this one :-)
rosana_a rosana_a Rosana Ardila Marketing interested in a consistent and strong OOo branding
maple1249 maple1249 Connor Montgomery UX Website, UI, and UX in particular, but open to anything! Visual design/UI is the first impression we make on the user(s). The more enjoyable/consistent we make it, the more users we have the ability to not only get, but keep as permanent users.
ismaelgrammenidis Ismaelgrammenidis Ismaël Grammenidis nl, fr Web Design, Visual Identity (branding) Create a consistent and strong visual identity on international and local (native language) level.
yorick_ Yorick Graham Lauder Marketing, Website, UX Interested in Strong vibrant branding, particularly from a Marketing point of view OOo is an internet based product. Users, to interface with OOo, in the vast majority of cases, first have to come via the internet to connect with the community, to learn about, to download. There are no bright display stands in shops, no fancy packaging, no high visibility multimedia marketing campaigns and therefore we are dealing with a different branding paradigm. Different elements of the branding become more important. Despite assertions to the contrary the internet is a text based medium, in this paradigm therefore, the most recognisable branding elements are not the gulls or the colours but two strings of text. One with 14 text characters including 2 uppercase Os: "OpenOffice.org" and one with 3 characters: two uppercase Os and 1 lower case: "OOo". Any visual branding has to leverage this basic fact
Mirek2 Mirek2 Miroslav Mazel UX, marketing, website pretty much anything: art, proposals, discussion, ...
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