Revision as of 00:02, 16 November 2009

This page is meant to collect thoughts and ideas leading to a new OpenOffice.org project.

The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place refering to OpenOffice.org.

The project's working title is (until anybody comes up with a better name):

Design, Artwork and Branding Project

Main directive

This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community.

Actions to be taken

First steps

• Contact the existing projects actually working on the area of visual identity and branding:
  • OOo design team at Sun: Definition of the present style ("Galaxy")for branding / visual design of the product and creation of the majority of graphical elements in the product.
  • Art: Creation of marketing material and other artwork based on the splash screen and other branding elements.
  • Website: Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions.
  • Marketing: Usage of artwork created by the Art Project for online and and printed representation.
  • User Experience: Feedback of the general users and specified target groups on branding and visual identity.
  • Native Language: Localized artwork on website, other online and printed material in native language.
  • Documentation: Design of the official OOo documentation.
  • User Interface: Menues, buttons and windows inside OOo.

• Find people from all these projects interested in working together on design and branding topics as representants of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects.

• Proposal and creation of the new project.

After establishing the new project

• Determine the general goals for visual design.
• Revise present artwork and design elements with regards to their usability for a general branding design.
• Define a general visual design and branding style.

Next activities

• Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org.
• According to this style all necessary artwork has to be created.
• Spread this artwork to all the projects involved in branding and visual design (see above).
• Establish this style all the places where OpenOffice.org is represented by visual means.

Continuous work

• Re-evaluate interatively the visual goals of OpenOffice.org.
• Decide about possible design updates with major product changes.
• Keep the artwork, the places where it is used and the style guide up-to-date.

People interested in active contribution