Difference between revisions of "Design Artwork and Branding Project Proposal"
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== Main directive == | == Main directive == | ||
| + | This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community. | ||
| − | == | + | == Actions to be taken == |
| − | == | + | === First steps === |
| + | * Contact the existing projects actually working on the area of visual identity and branding: | ||
| + | ** '''OOo design team at Sun''': Defining the present style ("Galaxy")for branding / visual design of the product. | ||
| + | ** '''Art''': Creation of marketing material and other artwork based on the splash screen and other branding elements. | ||
| + | ** '''Website''': Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions. | ||
| + | ** '''Marketing''': Usage of artwork created by the Art Project for online and and printed representation. | ||
| + | ** '''User Experience''': Feedback of the general users and specified target groups on branding and visual identity. | ||
| + | ** '''Native Language''': Localized artwork on website, other online and printed material in native language. | ||
| + | ** '''Documentation''': Design of the official OOo documentation. | ||
| + | ** '''User Interface''': Menues, buttons and windows inside OOo. | ||
| − | === | + | * Find people from all these projects interested in working together on design and branding topics as representants of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects. |
| + | |||
| + | * Proposal and creation of the new project. | ||
| + | |||
| + | === After establishing the new project === | ||
| + | * Determine the general goals for visual design. | ||
| + | * Revise present artwork and design elements with regards to their usability for a general branding design. | ||
| + | * Define a general visual design and branding style. | ||
| + | |||
| + | === Next activities === | ||
| + | * Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org. | ||
| + | * According to this style all necessary artwork has to be created. | ||
| + | * Spread this artwork to all the projects involved in branding and visual design (see above). | ||
| + | * Establish this style all the places where OpenOffice.org is represented by visual means. | ||
| + | |||
| + | === Continuous work === | ||
| + | * Re-evaluate interatively the visual goals of OpenOffice.org. | ||
| + | * Decide about possible design updates with major product changes. | ||
| + | * Keep the artwork, the places where it is used and the style guide up-to-date. | ||
| − | |||
== People interested in active contribution == | == People interested in active contribution == | ||
| − | {| | + | {| border="1" cellpadding="10" |
!OOo name | !OOo name | ||
!real name | !real name | ||
| Line 30: | Line 57: | ||
|bedipp | |bedipp | ||
|Bernhard Dippold | |Bernhard Dippold | ||
| − | |art | + | |art, marketing, (website, UX) |
|organizing and coordinating with other projects | |organizing and coordinating with other projects | ||
|} | |} | ||
Revision as of 23:53, 15 November 2009
This page is meant to collect thoughts and ideas leading to a new OpenOffice.org project.
The project will be dedicated to branding and corporate design for OpenOffice.org, including creation of OpenOffice.org related artwork as well as taking care for a common look-and-feel among product, website, marketing material and any other place refering to OpenOffice.org.
The project's working title is (until anybody comes up with a better name):
Design, Artwork and Branding Project
Main directive
This project wants to establish and maintain a general visual identity for OpenOffice.org - both the product and the community.
Actions to be taken
First steps
- Contact the existing projects actually working on the area of visual identity and branding:
- OOo design team at Sun: Defining the present style ("Galaxy")for branding / visual design of the product.
- Art: Creation of marketing material and other artwork based on the splash screen and other branding elements.
- Website: Design of the website style to be used for the OOo project websites and collateral sites like wiki, templates and extensions.
- Marketing: Usage of artwork created by the Art Project for online and and printed representation.
- User Experience: Feedback of the general users and specified target groups on branding and visual identity.
- Native Language: Localized artwork on website, other online and printed material in native language.
- Documentation: Design of the official OOo documentation.
- User Interface: Menues, buttons and windows inside OOo.
- Find people from all these projects interested in working together on design and branding topics as representants of their projects. They will serve as contact persons in both directions: From their projects to the new branding/art project and from the new project back to the other projects.
- Proposal and creation of the new project.
After establishing the new project
- Determine the general goals for visual design.
- Revise present artwork and design elements with regards to their usability for a general branding design.
- Define a general visual design and branding style.
Next activities
- Create a style guide describing the visual design to be followed by every artist working on artwork to represent OpenOffice.org.
- According to this style all necessary artwork has to be created.
- Spread this artwork to all the projects involved in branding and visual design (see above).
- Establish this style all the places where OpenOffice.org is represented by visual means.
Continuous work
- Re-evaluate interatively the visual goals of OpenOffice.org.
- Decide about possible design updates with major product changes.
- Keep the artwork, the places where it is used and the style guide up-to-date.
People interested in active contribution
| OOo name | real name | active in other projects | interested in |
|---|---|---|---|
| bedipp | Bernhard Dippold | art, marketing, (website, UX) | organizing and coordinating with other projects |
