Revision as of 11:29, 19 May 2010

Branding Guidelines Draft

This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
Discussion happens either on the branding mailing list or from time to time on IRC.

Identity Statement

Mission Statement

To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.

• What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?

OpenOffice.org stands for

• Openness
• Freedom
• Interoperability (Standards)
• ...

How OpenOffice.org's branding reflects this

• How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)

Brand Colors

Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.

Logo

Table

Logo: DO's

White Space Logo

Here are two proposals for the white space rule for the logo:

1. File:Logo OOo space more.png

2.

Logo Inverse

1. Blue:

2. Black:

Logo Black and White

Logo Grayscale (Proposal)

This is a conversion from a 24-bit image to an 8-bit image to obtain the correct color.
Color code of gray:
Blacktone: 55%
RGB: R 113 - G 113 - B 113
HEX: # 71 71 71

Gulls

• Guidelines on using the gulls by themselves (e.g. the gull orb)

Minimum Sizes

100x30px

Incorrect use of the logo

Colors

Never change the color of the logo or use different shades.

Never outline the logo.

Do not place any imagery inside the logo.

Aspect Ratio

Never stretch the logo from it's original form but respect its aspect ratio.

Background Colour

Don't use background colors that negatively affects readability of the logo.

Place and Elements

Do not place the gulls on a different place.

Trademark Symbol

Do not remove the ™ (trademark symbol)