Branding Initiative/branding guidelines draft
- 1 Branding Guidelines Draft
- 1.1 Identity Statement
- 1.2 Brand Colors
- 1.3 Logo: DO's
- 1.4 Logo DON'Ts
Branding Guidelines Draft
This is a draft for the OpenOffice.org Branding Guidelines. Elements for discussion can be posted here. The content of this site is not yet official.
To create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.
- What does OOo stand for? What general ideas/statements do we want OOo's branding to be guided by?
OpenOffice.org stands for
- Interoperability (Standards)
How OpenOffice.org's branding reflects this
- How do the aforementioned values translate to OOo's branding: minimalism? sharp/crisp/clear presentation? This is an opportunity to set some directions for designers (it could also be developed on the way as OOo's new branding develops)
|Please do not use the color picker to extract the colors. The colors shown on your screen may have been already altered by your computer's color management system.|
|RGB||14 133 205||0 0 0|
White Space Logo
Here are two proposals for the white space rule for the logo:
Logo Black and White
- Guidelines on using the gulls by themselves (e.g. the gull orb)
Don't change colors
Never change the color of the logo.
Don't stretch the logo
Never stretch the logo from it's original form but respect its aspect ratio.
Use an appropriate background color
Don't use background colors that negatively affects readability of the logo.
Do not move the elements
Do not place the gulls on a different place.
Don't remove the trademark symbol