Difference between revisions of "Branding Initiative/Find"

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[[Category:Branding]]{{DISPLAYTITLE:Find Branding Material}}
 
[[Category:Branding]]{{DISPLAYTITLE:Find Branding Material}}
If you look for any graphical resources for OpenOffice.org, this is the page to start with...
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If you are looking for graphical resources for OpenOffice.org, this is the page to start with...
 
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==General remarks==
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==General Remarks==
 
As an open source community with very limited financial resources (based on donations) we welcome any reference to our project and our product. Due to repeated abuse of our trademarked name and logo it is necessary to follow some rules if you want to use them.
 
As an open source community with very limited financial resources (based on donations) we welcome any reference to our project and our product. Due to repeated abuse of our trademarked name and logo it is necessary to follow some rules if you want to use them.
  
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Our [http://marketing.openoffice.org/art/galleries/logos/ logo gallery] contains all the logos we provide - please select the right format for your purpose.
 
Our [http://marketing.openoffice.org/art/galleries/logos/ logo gallery] contains all the logos we provide - please select the right format for your purpose.
  
==Marketing material ready to use==
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==Marketing Material Ready to Use==
 
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We provide CD labels, web banners and buttons, posters and templates for fairs and presentations where you represent our community with approval by the relevant project leads / MarCons.
 
We provide CD labels, web banners and buttons, posters and templates for fairs and presentations where you represent our community with approval by the relevant project leads / MarCons.
  
Please ask at the [mailto:branding@marketing.openoffice.org branding mailing list] for additional artwork you need.
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Please ask at the [mailto:branding@marketing.openoffice.org Branding mailing list] for additional artwork you need.
  
==Graphical elements for designers and webmasters==
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==Graphical Elements for Designers and Webmasters==
 
There are several elements spread over our website and on physical marketing material.
 
There are several elements spread over our website and on physical marketing material.
 
We're going to collect them and define a general branding style in near future.
 
We're going to collect them and define a general branding style in near future.
So please stay tuned - there might become quite a change in design.
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So please stay tuned - significant design changes may be made in the near future.
  
 
These elements contain
 
These elements contain
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...
 
...
  
==Branding guidelines, How-to's and FAQs==
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==Branding Guidelines, How-to's and FAQs==
We need to define several lines of rules that allow us to protect our trademark and our interest in a consistent branding, but that give the user of our graphical work the opportunity to get the artwork they are interested in without much effort.
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We need to define some rules that allow us to protect our trademark and our interest in a consistent branding, but that give the user of our graphical work the opportunity to get the artwork they are interested in without much effort.
  
 
* The trademark policy will define '''who'''is allowed to use our name and logo under which circumstances.
 
* The trademark policy will define '''who'''is allowed to use our name and logo under which circumstances.
 
* The branding guidelines will tell people '''how''' they should present our branding elements in order to reach the best effect.
 
* The branding guidelines will tell people '''how''' they should present our branding elements in order to reach the best effect.
* More specific how-to's will cover '''special use-cases''' like website, artwork for the OOoCon and so on.7
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* More specific how-to's will cover '''special use-cases''' like website, artwork for the OOoCon and so on.
  
 
Branding Guidelines and how-to's have to be created, so we can't tell you their content now. But if you are interested in this area of work, you are welcome to start working on these texts. Please have a look at the [[Branding_Initiative/Contribute|contribute]] page.
 
Branding Guidelines and how-to's have to be created, so we can't tell you their content now. But if you are interested in this area of work, you are welcome to start working on these texts. Please have a look at the [[Branding_Initiative/Contribute|contribute]] page.

Revision as of 18:50, 25 February 2010

If you are looking for graphical resources for OpenOffice.org, this is the page to start with...

General Remarks

As an open source community with very limited financial resources (based on donations) we welcome any reference to our project and our product. Due to repeated abuse of our trademarked name and logo it is necessary to follow some rules if you want to use them.

To strengthen our brand not only our logo but also the other branding elements presented here should be used in a way that provides the same positive feeling and recognition in an instant.

Of course it might be necessary to adapt parts of the design to special use cases, but if you use the material presented here and follow the guidelines we provide, the result will be consistent with our overall visual design.

Logos

ooo-main-logo-col_200px.gif

Our logo gallery contains all the logos we provide - please select the right format for your purpose.

Marketing Material Ready to Use

Cd-label gallery thumb.png

    

OOo3 88x31 rounded.png

You are welcome to use these graphics and promotional items to refer to our project or our product, if your usage complies with the trademark policy and the preconditions for their surroundings specified in the guidelines below.

We provide CD labels, web banners and buttons, posters and templates for fairs and presentations where you represent our community with approval by the relevant project leads / MarCons.

Please ask at the Branding mailing list for additional artwork you need.

Graphical Elements for Designers and Webmasters

There are several elements spread over our website and on physical marketing material. We're going to collect them and define a general branding style in near future. So please stay tuned - significant design changes may be made in the near future.

These elements contain

  • mimetype icons
  • stylized gulls from the logo
  • curve from the splash screen
  • colored dots from the splash screen
  • wire gulls from the splash screen (primarily from OOo2)

...

Branding Guidelines, How-to's and FAQs

We need to define some rules that allow us to protect our trademark and our interest in a consistent branding, but that give the user of our graphical work the opportunity to get the artwork they are interested in without much effort.

  • The trademark policy will define whois allowed to use our name and logo under which circumstances.
  • The branding guidelines will tell people how they should present our branding elements in order to reach the best effect.
  • More specific how-to's will cover special use-cases like website, artwork for the OOoCon and so on.

Branding Guidelines and how-to's have to be created, so we can't tell you their content now. But if you are interested in this area of work, you are welcome to start working on these texts. Please have a look at the contribute page.

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