Difference between revisions of "Branding Initiative"

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&nbsp;&nbsp;&nbsp;[[Branding Initiative/Inform|inform]]
 
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<p>What does branding mean?</p>
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<p>[[Branding Initiative/Inform#What does branding mean?|What does branding mean?]]</p>
<p>What is visual design?</p>
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<p>[[Branding Initiative/Inform#What is visual design?|What is visual design?]]</p>
<p>Why should all appearances look alike?</p>
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<p>[[Branding Initiative/Inform#Why should all appearances look alike?|Why should all appearances look alike?]]</p>
<p>To whom it concerns ...</p>
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<p>[[Branding Initiative/Inform#To whom it concerns ...|To whom it concerns ...]]</p>
 
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<p>... branding elements</p>
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<p>... [[Branding Initiative/Find#branding elements|branding elements]]</p>
<p>... artwork and marketing material</p>
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<p>... [[Branding Initiative/Find#artwork and marketing material|artwork and marketing material]]</p>
<p>... branding guidelines and help</p>
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<p>... [[Branding Initiative/Find#branding guidelines and help|branding guidelines and help]]</p>
 
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<p>... artwork to represent OpenOffice.org</p>
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<p>... [[Branding Initiative/Contribute#artwork to represent OpenOffice.org|artwork to represent OpenOffice.org]]</p>
<p>... fresh branding ideas</p>
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<p>... [[Branding Initiative/Contribute#fresh branding ideas|fresh branding ideas]]</p>
<p>... improvement to existing appearances</p>
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<p>... [[Branding Initiative/Contribute#improvement to existing appearances|improvement to existing appearances]]</p>
 
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Revision as of 20:42, 6 February 2010


OpenOffice.org


Branding

Artwork and

Visual Design



|

   inform

   find

   contribute

What does branding mean?

What is visual design?

Why should all appearances look alike?

To whom it concerns ...

... branding elements

... artwork and marketing material

... branding guidelines and help

... artwork to represent OpenOffice.org

... fresh branding ideas

... improvement to existing appearances



Mission statement:

Our goal is to reveal positive associations with the brand OpenOffice.org by improving identification of the community members with OpenOffice.org and recognition of the product in public.

Therefore we're creating and maintaining a consistent virtual design with repetitive use of graphical elements and artwork for all appearances of our brand.

As this work is related not only to marketing, but also to several other OpenOffice.org projects, we're keeping continuous contact with website, documentation, user experience, native-language and other projects.

Responsible contributors:

  • floeff
  • bedipp
  • ivanm
  • rosana_a

 

This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status.

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