Difference between revisions of "Branding Initiative"

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[[Category:Branding]][[Category:Marketing]]
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{{DISPLAYTITLE: Branding}}  
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{{DISPLAYTITLE: Branding}}
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<h1 style="text-align:center; border-bottom: 1px solid #CCC; padding-bottom: 25px;">
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<span style="font-size: 1.5em; text-align: center; line-height: 60%;">OpenOffice.org
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<span style="font-size:1.5em; text-align:center; line-height: 60%;">OpenOffice.org<br/><br/></span>
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</span>  
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<span style="font-size:1.5em; text-align:center; line-height: 60%;">Branding<br/><br/></span>
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<span style="font-size:1em; text-align:center; line-height: 60%;">Artwork and <br/><br/></span>
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<span style="font-size:0.8em; text-align:center; line-height: 60%;">Visual Design</span>
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</h1>
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<table style="width:100%;">
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<br>  
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<tr style="font-size:1.5em; vertical-align:top">
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<td style="width:33%;">
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[[Branding Initiative/Inform|inform]]
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</td>
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<td style="width:33%;">
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[[Branding Initiative/Find|find]]
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</td>
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<td style="width:33%;">
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[[Branding Initiative/Contribute|contribute]]
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</td>
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</tr>
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<tr style="vertical-align:top">
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<td>
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<p>[[Branding Initiative/Inform#What does branding mean?|What does branding mean?]]</p>
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<p>[[Branding Initiative/Inform#What is visual design?|What is visual design?]]</p>
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<p>[[Branding Initiative/Inform#Why do we need to be consistent?|Why do we need to be consistent?]]</p>
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<p>[[Branding Initiative/Inform#Who does it involve?|Who does it involve?]]</p>
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</td>
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<td>
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<p>[[Branding Initiative/Find#branding elements|Branding elements]]</p>
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<p>[[Branding Initiative/Find#artwork and marketing material|Artwork and marketing material]]</p>
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<p>[[Branding Initiative/Find#branding guidelines and help|Branding guidelines and help]]</p>
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</td>
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<td>
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<p>[[Branding Initiative/Contribute#artwork to represent OpenOffice.org|Artwork to represent OpenOffice.org]]</p>
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<p>[[Branding Initiative/Contribute#fresh branding ideas|Fresh branding ideas]]</p>
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<p>[[Branding Initiative/Contribute#improvement to existing appearances|Improve existing designs]]</p>
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<p>[[Branding Initiative/Contribute#coordination with other OOo project|Coordinate with other OOo project]]</p>
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<p>[[Branding Initiative/Contribute#administration of the Branding Initiative|Administration of the Initiative]]</p>
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</td>
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</tr>
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<tr>
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<td colspan=2>
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<br/><br/>
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<h3>Mission statement:</h3>
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<p>Our goal is to reveal <strong>positive associations</strong> with OpenOffice.org's brand by improving the <strong>identification</strong> of community members with OpenOffice.org and the <strong>recognition</strong> of the product in public.</p>
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<p>Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.</p>
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<p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website,  documentation, user experience, native-language and other projects.</p>
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</td>
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<span style="font-size: 1.5em; text-align: center; line-height: 60%;">Branding,&nbsp;Artwork and&nbsp;Visual Design
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<td>
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</span>  
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Responsible contributors:
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<ul type="circle">
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<br>  
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<li>[[User:floeff|floeff]]</li>
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<li>[[User:bedipp|bedipp]]</li>
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{| style="width: 100%;"
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<li>[[User:ivanm|ivanm]]</li>
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|- style="font-size: 1.5em; vertical-align: top;"
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<li>[[User:rosana_a|rosana_a]]</li>
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| style="width: 33%;" |
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</ul>
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[[Branding Initiative/Inform|inform]]  
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</td>
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</tr>
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| style="width: 33%;" |
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<tr>
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[[Branding Initiative/Find|find]]
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<td><p>&nbsp;</p></td>
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</tr>
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| style="width: 33%;" |
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<tr>
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[[Branding Initiative/Contribute|contribute]]
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<td></td>
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<td>
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|- style="vertical-align: top;"
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<p style="border-width:12px; border-color:#9999FF; border-style:groove; padding:5px;">
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This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status.</p>
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[[Branding Initiative/Inform#What_Does_Branding_Mean.3F|What does branding mean?]]  
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</td>
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</tr>
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[[Branding Initiative/Inform#What_is_Visual_Design.3F|What is visual design?]]
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</table>
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[[Branding Initiative/Inform#Why_Do_We_Need_to_be_Consistent.3F|Why do we need to be consistent?]]  
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[[Branding Initiative/Inform#Who_Does_It_Involve.3F|Who does it involve?]]
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|
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[[Branding Initiative/Find#branding_elements|Branding elements]]
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[[Logo Usage Guidelines|Logo Usage Guidelines version 1.0]]<br>  
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[[Branding Initiative/branding guidelines draft|Branding guidelines draft]]
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[[Branding Initiative/Branding Areas|Branding Areas]]
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|
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[[Branding Initiative/Contribute#artwork_to_represent_OpenOffice.org|Artwork to represent OpenOffice.org]]
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[[Branding Initiative/Contribute#fresh_branding_ideas|Fresh branding ideas]]
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[[Branding Initiative/Contribute#improvement_to_existing_appearances|Improve existing designs]]
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[[Branding Initiative/Contribute#coordination_with_other_OOo_project|Coordinate with other OOo project]]
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[[Branding Initiative/Contribute#administration_of_the_Branding_Initiative|Administration of the Initiative]]
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|-
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| colspan="2" |
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<br><br>  
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=== Mission statement: ===
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Our goal is to reveal '''positive associations''' with OpenOffice.org's brand by improving the '''identification''' of community members with OpenOffice.org and the '''recognition''' of the product in public.
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Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.
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As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.  
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|
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Responsible contributors:
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<br>  
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*[[User:Ivanm|ivanm]]
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*[[User:Rosana a|rosana_a]]
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|-
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|
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&nbsp;
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|-
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<br>  
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|}
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[[Category:Branding]] [[Category:Marketing]]

Latest revision as of 12:33, 1 March 2011


OpenOffice.org


Branding, Artwork and Visual Design


inform

find

contribute

What does branding mean?

What is visual design?

Why do we need to be consistent?

Who does it involve?

Branding elements

Logo Usage Guidelines version 1.0

Branding guidelines draft

Branding Areas

Artwork to represent OpenOffice.org

Fresh branding ideas

Improve existing designs

Coordinate with other OOo project

Administration of the Initiative



Mission statement:

Our goal is to reveal positive associations with OpenOffice.org's brand by improving the identification of community members with OpenOffice.org and the recognition of the product in public.

Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.

As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.

Responsible contributors:


 


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