Difference between revisions of "Branding Initiative"

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[[Category:Branding]][[Category:Marketing]]
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{{DISPLAYTITLE: Branding}}  
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{{DISPLAYTITLE: Branding}}
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<H1 style="text-align:center">
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<span style="font-size: 1.5em; text-align: center; line-height: 60%;">OpenOffice.org
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<span style="font-size:1.5em; text-align:center">
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</span>  
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OpenOffice.org
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<br/><br/><br/>
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</span>
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<span style="font-size:1.5em; text-align:center">
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Branding
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<br/><br/>
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</span>
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<span style="font-size:1em; text-align:center">
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Artwork and
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<br/><br/>
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</span>
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<span style="font-size:0.8em; text-align:center">
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Visual Design
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</span>
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</H1>
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<br/>
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<br/>
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<table style="width:100%;">
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<tr style="font-size:1.5em; vertical-align:top">
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<td style="width:33%;">
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&nbsp;&nbsp;&nbsp;[[Branding Initiative/Inform|inform]]
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</td>
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<td style="width:33%;">
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&nbsp;&nbsp;&nbsp;[[Branding Initiative/Find|find]]
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</td>
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<td style="width:33%;">
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&nbsp;&nbsp;&nbsp;[[Branding Initiative/Contribute|contribute]]
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</td>
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</tr>
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<tr style="vertical-align:top">
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<td>
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<p>[[Branding Initiative/Inform#What does branding mean?|What does branding mean?]]</p>
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<p>[[Branding Initiative/Inform#What is visual design?|What is visual design?]]</p>
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<p>[[Branding Initiative/Inform#Why should all appearances look alike?|Why should all appearances look alike?]]</p>
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<p>[[Branding Initiative/Inform#To whom it concerns ...|To whom it concerns ...]]</p>
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</td>
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<td>
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<p>... [[Branding Initiative/Find#branding elements|branding elements]]</p>
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<p>... [[Branding Initiative/Find#artwork and marketing material|artwork and marketing material]]</p>
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<p>... [[Branding Initiative/Find#branding guidelines and help|branding guidelines and help]]</p>
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</td>
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<td>
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<p>... [[Branding Initiative/Contribute#artwork to represent OpenOffice.org|artwork to represent OpenOffice.org]]</p>
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<p>... [[Branding Initiative/Contribute#fresh branding ideas|fresh branding ideas]]</p>
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<p>... [[Branding Initiative/Contribute#improvement to existing appearances|improvement to existing appearances]]</p>
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</td>
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</tr>|
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<tr>
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<td colspan=2>
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<br/><br/>
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<h3>Mission statement:</h3>
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<p>Our goal is to reveal <strong>positive associations</strong> with the brand OpenOffice.org by improving <strong>identification</strong> of the community members with OpenOffice.org and <strong>recognition</strong> of the product in public.</p>
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<p>Therefore we're creating and maintaining a consistent virtual design with repetitive use of graphical elements and artwork for all appearances of our brand.</p>
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<p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we're keeping continuous contact with website,  documentation, user experience, native-language and other projects.</p>
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</td>
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<br>  
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<td>
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Responsible contributors:
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<span style="font-size: 1.5em; text-align: center; line-height: 60%;">Branding,&nbsp;Artwork and&nbsp;Visual Design
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<ul type="circle">
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</span>  
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<li>floeff</li>
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<li>bedipp</li>
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<br>  
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<li>ivanm</li>
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<li>rosana_a</li>
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{| style="width: 100%;"
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</ul>
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|- style="font-size: 1.5em; vertical-align: top;"
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</td>
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| style="width: 33%;" |
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</tr>
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[[Branding Initiative/Inform|inform]]
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<tr>
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<td><p>&nbsp;</p></td>
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| style="width: 33%;" |
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</tr>
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[[Branding Initiative/Find|find]]
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<tr>
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<td></td>
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| style="width: 33%;" |
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<td>
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[[Branding Initiative/Contribute|contribute]]
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<p style="border-width:12px; border-color:#9999FF; border-style:groove; padding:5px;">
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This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status. </p>
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|- style="vertical-align: top;"
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</td>
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|
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</tr>
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[[Branding Initiative/Inform#What_Does_Branding_Mean.3F|What does branding mean?]]
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</table>
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[[Branding Initiative/Inform#What_is_Visual_Design.3F|What is visual design?]]
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[[Branding Initiative/Inform#Why_Do_We_Need_to_be_Consistent.3F|Why do we need to be consistent?]]
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[[Branding Initiative/Inform#Who_Does_It_Involve.3F|Who does it involve?]]
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|
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[[Branding Initiative/Find#branding_elements|Branding elements]]
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[[Logo Usage Guidelines|Logo Usage Guidelines version 1.0]]<br>  
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[[Branding Initiative/branding guidelines draft|Branding guidelines draft]]
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[[Branding Initiative/Branding Areas|Branding Areas]]
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|
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[[Branding Initiative/Contribute#artwork_to_represent_OpenOffice.org|Artwork to represent OpenOffice.org]]
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[[Branding Initiative/Contribute#fresh_branding_ideas|Fresh branding ideas]]
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[[Branding Initiative/Contribute#improvement_to_existing_appearances|Improve existing designs]]
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[[Branding Initiative/Contribute#coordination_with_other_OOo_project|Coordinate with other OOo project]]
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[[Branding Initiative/Contribute#administration_of_the_Branding_Initiative|Administration of the Initiative]]
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|-
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| colspan="2" |
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<br><br>  
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=== Mission statement: ===
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Our goal is to reveal '''positive associations''' with OpenOffice.org's brand by improving the '''identification''' of community members with OpenOffice.org and the '''recognition''' of the product in public.
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Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.
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As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.  
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|
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Responsible contributors:
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<br>  
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*[[User:Ivanm|ivanm]]
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*[[User:Rosana a|rosana_a]]
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|-
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&nbsp;
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|-
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<br>  
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|}
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[[Category:Branding]] [[Category:Marketing]]

Latest revision as of 12:33, 1 March 2011


OpenOffice.org


Branding, Artwork and Visual Design


inform

find

contribute

What does branding mean?

What is visual design?

Why do we need to be consistent?

Who does it involve?

Branding elements

Logo Usage Guidelines version 1.0

Branding guidelines draft

Branding Areas

Artwork to represent OpenOffice.org

Fresh branding ideas

Improve existing designs

Coordinate with other OOo project

Administration of the Initiative



Mission statement:

Our goal is to reveal positive associations with OpenOffice.org's brand by improving the identification of community members with OpenOffice.org and the recognition of the product in public.

Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented.

As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects.

Responsible contributors:


 


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