Basic thoughts for branding guidelines
A site with a short description with the purpose of branding guidelines.
The description on branding and visual identity on Wikipedia.
OOo Branding initiative
More information on what branding is on the Branding Initiative page.
Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy.
A list with branding guidelines from different well-known companies with a strong visual identity
Some recommended to read:
Their guidelines have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication.
University of Cambridge
They talk about grid layout for publications and accessibility.
Sun Microsystems, inc.
Content of OOo branding guidelines
Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain.