Basic thoughts for branding guidelines

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Basic thoughts for branding guidelines

Note: These are not the current official branding guidelines. This page is intended to collect ideas for the new branding guidelines in the new branding initiative framework. For more information on the official branding guidelines, please visit the branding guidelines page.

About branding

Logo Orange

A site with a short description with the purpose of branding guidelines


The description on branding and visual identity on wikipedia.

OOo Branding initiative

More information on what branding is on the branding initiative page.


Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy.


A list with branding guidelines from different well-known companies with a strong visual identity

Some recommended to read:

    • Bertelsmann AG
      • Very complete and detailed branding guidelines
    • University of Cambridge
      • Interesting cover lay-out in grid form
      • Accessibility of information
    • Many others...

Cunard Line

Their guidelines have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication.

Sun Microsystems, inc.

Find out their logo guidelines and their overall brand identity.


Brand creative guidelines and signature guidelines

Content of OOo branding guidelines

Here you can add in a structured way how the branding guidelines should look like and what it definitely should contain.

Personal tools